The impact of change on organizational behaviour and strategies

UNDERSTANDING AND
LEADING CHANGE

Contents
INTRODUCTION........................................................................................................... 3
TASK 1......................................................................................................................... 3
P1 Impact of change in different organization’s strategies and operation......................................3
TASK 2......................................................................................................................... 6
P2 External and internal drivers of change that can have an effect on leadership, team and individual
behavior within organisation............................................................................................ 6
P3 Measures to reduce negative impact of change on organizational behavior...............................8
TASK 3....................................................................................................................... 10
P4 Different barriers for change and how it influence leadership and decision making...................10
TASK 4....................................................................................................................... 11
P5 Various leadership approaches to deal with the changes....................................................11
CONCLUSION............................................................................................................. 12
REFERENCES............................................................................................................. 13

INTRODUCTION
In today’s competitive world, due to rapid change in trends and technology, it is
compulsory for every organization to make modifications in their working system and
operations. Managers are needed to formulate new strategies and plans for initiate alterations in
workplaces. But in implementing these changes, they face many problems and issues. Therefore,
managers and leaders coordinate each other for influencing the people at organisation. Along
with this, they are required to possess some effective leadership and management skills through
they can perform in an efficient manner. This process helps them in increasing profitability as
well as productivity of business as well. With this assistance, present report is going to reveal the
role of leaders and managers in leading the changes at organisation. Morrison Company is taken
in this context, which is one of the best retailers in UK. It offers a wide range of products as per
requirement of customers at affordable rate (Anderson, 2016). For attaining competition, it
introduces some modifications in associations, therefore, some internal and external key drivers
of change that discussed in this assignment which affect the entire functions of company. In
addition to this, some effective methods and leadership approaches also presented in brief
through which employers can reduce the impact of changes on firm.
TASK 1
P1 Impact of change in different organization’s strategies and operation
As per present scenario, changes are essential for every organisation whether big or small
to expand their business at economic level. Due to modernization, people demand more and
more new features in commodities, therefore, associations are required to add value in existing
products or create innovative goods at marketplace. Adding value in existing products or
providing new goods helps in acquiring competitive advancement from rivals (Fragouli and
Ibidapo, 2015). As creating alterations is not an easy process, it requires number of steps such as
identification of new trends, number of competitors, strategies used by them for acquiring
marketplace, technologies and more. After measuring requirement of changes, managers are
needed to formulate new policies and strategies through which they can implement modifications
in a required manner. This would help in achievement of business goals and objectives as well.

Since brining changes in workplace is beneficial for a firm in terms of increasing growth
of a business, but it includes many risks also. It impacts on business activities in both positive
and negative manner depends on objectives and goals of organisation. For this process, how
changes have impact on function of Morrisons, a table is given below (Doppelt, 2017). It shows
a comparison also between this firm with its competitor ALDI. Both associations are belong
from retail business having same range of products like clothing, groceries, household
commodities and more.
Changes Morrisons ALDI
Changes in external factor External factor directly
impacts on business
environment of a company in
both positive and negative
way. It includes taxation
policy, economic conditions,
competitors’ expansion and
more. Therefore, due to these
factors, business of Morrisons
has fluctuated. So, its
management has formulated
some new policies and
strategies in operational
activities of organisation. It
has helped in running the
business successfully as well
as gained sustainability at
marketplace.
Business of ALDI also has
impacted a lot due to external
factors. Therefore, it has
incorporated business with all
legal laws through which
management can carry out
operational activities in a
required manner (Hillson and
Murray-Webster, 2017).
.
Structure Change At present, Morrisons has near
about 500 stores in UK as well
as in other locations
worldwide. Along with this, it
has approx 132,000 workers in
As comparison, ALDI has
expanded its business with a
rapid rate. Currently it has
around 10,000 outlets in
around 20 countries. Through