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Human Resource Management for Service Industries - Assignment Solution

   

Added on  2020-12-09

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Human ResourceManagement for ServiceIndustries

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 The role and purpose of HRM in British Airways................................................................11.2 HR plan based on an analysis of supply and demand............................................................2TASK 2............................................................................................................................................42.1 Current state of employment relations in the airline industry...............................................42.2 The way employment law affects HRM within British Airways..........................................5TASK 3............................................................................................................................................63.1 Discussion on job description and person specification for Cabin Crew, BA.......................63.2 A comparison of the selection processes of British Airways and Transport for London......7TASK 4............................................................................................................................................84.1 Contribution of training and development activities to the effective operations of BA........8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONIn today’s era, airline industry has become highly competitive in which management ofhuman resources is of utmost importance. With increase in the level of competition, airline firmshave adopted a cost rational approach for human resource management (HRM) with an objectiveto have reduction in operating costs and to get rise in the productivity (Eaton, 2017). In thepresent report, as per given scenario, British Airways (BA), UK has been chosen with referenceto which various concepts related to HRM will be discussed along with understanding the effectof employee relations and employment law on airline sector. Further, recruitment and selectionprocesses of BA and Transport for London will be compared in addition with explaining thecontribution of training and development in businesses of airline industry.TASK 11.1 The role and purpose of HRM in British AirwaysIn British Airways, human resource management plays a significant role and done forfulfilling various purposes like:Role of HRM in British AirwaysMotivate employees – Major role played by human resource management in BA is tokeep employees motivated so that new agreement gained by company will continue itssuccess i.e. flights to Madeira from Heathrow for which high cooperation from workforceis needed. Their motivation can be increased with the help of HR measures like rewardsand recognition that increases their morale as well as they feel values (Santana, Valle andGalan, 2018).Increase commitment – To gain a strong position in market and increase scope ofbusiness by effectually working in new agreement, it is important for British Airways toincrease commitment of employees so that they can realise their responsibilities that canbe done by effective HRM practices only like remuneration scheme. These practicesmake the employees feel recognized and they put their efforts for the attainment ofcommon goal (Bailey and et.al., 2018).Developing quality and quantity – The most vital role played by HRM in BA is todevelop their quality and quantity of employees that means to increase the number ofstaff by attracting more by creating high goodwill in the market and with enhancement in1

the skills of existing one through providing effective training and developmentprogrammes.Purpose of HRM in British AirwaysTo reduce cost – Main purpose behind HRM in British Airways is that of reducing cost ofoperations as with rapid increase in cost of fuel, company is already facing a lot ofexpenses. Thus, with effective HRM, company can make its employees understand theimportance to use available resources effectively and efficiently (Bratton and Gold,2017).To create healthy environment – As human resource management increases themotivation level of employees, its purpose is to create a healthy and positive workingatmosphere at workplace so that operations can be run smoothly and deadlines will beachieved on time (Vatankhah, Javid and Raoofi, 2017). In order to continue the successof new agreement, it is crucial for firm to maintain a healthy working environment so thatoperations and services will not get hampered in any way.To improve coordination – BA is focusing on HRM in order to increase coordinationamong employees with the help of improving training and development so that theywould be able to share the best practices and lead firm to increase profits with gaininggrowth at a high pace (Kuvaas and Dysvik, 2017). For the new agreement for flights toMadeira from Heathrow, BA requires coordination in between staff working at differentlocations.1.2 HR plan based on an analysis of supply and demandHR plan is a continuous process which is being run to attain the optimum use of anorganisation’s human resources which are the most valuable assets with systematic planning.Major aim behind HRP is ensure that there will be proper balance in between the employees andjobs they are performing. Another objective behind HR plan is to avoid the situation ofmanpower shortages or surpluses. For analysing the need of number of staffs required, their rolesand hours of work, HR plan in British Airways is required to be prepared for new agreement forflights to Madeira from Heathrow on the basis of demand and supply.2

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