Leadership and Management: Strategies for Change Management

This document discusses the importance of reviewing and prioritizing change requirements with relevant leaders/managers, obtaining approvals from relevant authorities for the change management process, strategies for embedding changes in an organization, and the concept of PESTLE analysis. It also covers the importance of consulting with relevant groups for input into the change process and activities to arrange when delivering a communication plan. Additionally, it explains how to monitor and review the change management strategy.

Leadership and
management

Table of Contents
INTRODUCTION...........................................................................................................................3
Q 9. Why did the organisation decide to review and prioritise change requirements or
opportunities with relevant leaders/managers? ...........................................................................3
Q10.Explain why it was necessary to obtain approvals from relevant authorities to confirm the
change management process?......................................................................................................4
Q14 .What are strategies that can be implemented to embed changes in an organisation?.........4
Q15 What is PESTLE analysis?..................................................................................................5
Q16 Why should you consult with relevant groups for input into change process?....................7
Q17 When delivering a communication plan, what activities need to be arrange?.....................7
Q 18. How would you monitor and review the change management strategy ...........................8
TASK 2............................................................................................................................................9
PART 1 Strategic changes requirement analysing the organisational and strategic plan............9
PART 2 Review existing policies and practices to identify .....................................................10
Part 3 Monitor the external environment analysis.....................................................................10
Part 4 Requirements of changes on the bases of above analysis...............................................11
Part 5 Prioritisation of changes..................................................................................................12
PART 6 Identify the future opportunities and weakness using SWOT ....................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Changes management is the process of bringing innovation and improving existing
performance by implementing changes appropriately. Strategies and plans are formulated by
management in order to accept changes and maintaining good performance. This report is bases
on changes strategies and their implementation. Moreover, it consider a task regarding Dreamy
Destination case study that can help to increase knowledge how to accept changes for increasing
turnover and performance.
Q 9. Why did the organisation decide to review and prioritise change requirements or
opportunities with relevant leaders/managers?
From the case study it has been examined that the Westfield Insurance is required to
review and prioritise the changes and opportunities with the help of managers which can help to
bring the new services and product that can attracts customers as well employees. The morale
and satisfaction level of employees in selected organisation can be increases with the help of
change management such as high profile executive sponsorship, proper communication,
delivering impressive information and engaging employees in all business decisions which can
help to make the right business decisions. As decrease in morale and engagement of employees
were major concern that has created potential risk for operational leaders. Therefore,
management has decided to bring new tools, techniques and processes which can help to
improve the customer services and provide training to employees that make feel to them healthy
and confident at the time of workings. It is important for leaders and managers to bring the
changes and operate their business continuously (Shareef and Atan, 2019).
Moreover, change management is considered as an opportunity for business organisation
by using training plans and change champion network that will help to create a good working
environment and deliver better quality of services to their clients. By using holistic
organisational change management (OCM) management can deliver impressive results on
different transformation programs. For chosen organisation it has been suggested to conduct the
analysis and adopt the change management so activities and performance can be improved and
maintain high profitability by satisfying customers.

Q10.Explain why it was necessary to obtain approvals from relevant authorities to confirm the
change management process?
In GE, it was important for Welch to get the approval from their relevant authorities to
make the change process because they have authority, power and foresightedness that can help to
make the right business decision. Top authorities are those who become responsible for every
actions and changes which made by superiors. This can help to states that will theses changes
give success and would help to increase the galvanization productivity. As Welch is assumed at
top position but he has not right to make decision in case of brining changes. The top authorities
also have experience to deal with difficulties that can help to states what decision will be
beneficial for organisation.
Who could be the "relevant authorities" in a business context and what would their role
be?
In General Electric, Board of director and members could be relevant authority as they
have power and responsibility to make right decisions by evaluating all alternatives. This is
important for all to understand what changes are required in organisation and how to overcome
the challenges. After making plans there is need to discuss with senior authorities which can help
to develop the right action and increase the organisational capabilities (Grootenboer, Edwards-
Groves and Rönnerman, 2019).
How will resources and reporting practices be assigned and agreed up within the project?
As Welch has decided to implement the six sigma methodology with the aim of reducing
defect and errors in all process in relation to transactional and manufacturing. This can help to
check again and again the process and make sure that all activities are done efficiently. In this,
Welch is main person who is performing role to improve business process. Therefore, this person
and board of member allocate the resources and practices of employees by analysing their skills
that can help to complete the assigned task and projects.
Q14 .What are strategies that can be implemented to embed changes in an organisation?
Embed changes is defined as process and activities in relation to change that can be uses
to focus on day to day activities. For organization, changes are important that can help to
introduce new products and services in market for the purpose of attracting customers and
increase the organizational productivity. Strategies are the long term plans, formulated by
management in order to accept the change and improve the business performance by managing

all task and activities (Buning, 2020). For example, Sainsbury is larger organization that wants to
improve its distribution channel by introducing new channel and technology that can help to
reach potential customers. For this, strategies are as implemented:
Clear define the changes and align with goals: This is main strategy that should be use
by organization for implementing change that states what need to change and why changes are
required? The management of Sainsbury uses this strategy to bring the new distribution process.
Determine impacts and those affected: Once clearly identified the goals it has been
defined what are the impacts of changes and who will the changes affect most?
Development of communication strategy: This is important strategy which should be
uses by all organizations and people to maintain the changes and challenges effectively by
maintaining proper communications.
Provide effective training: In this, training and development programme should be
provided to employees so they can accept the new changes in their organization and increase the
performance (Jefferies and et.al., 2016).
Implementation a support structure : A supportive structure is essential in
organization that assist employees to adjust to the changes emotionally and practically. By
adopting supportive structure management of organization can build proficiency of behaviours
and technical skills that can help to attain the desire goals.
Measure the change process: Through this strategy, structure should be measured by
management in implementing of changes that can help to operate the business and continue the
reinforcement opportunities. This strategy helps to attain the business goals by increasing
learning process and maintain the high performance (Bush, 2018).
Implementation of changes: The ending strategy is uses to implement the planned
changes which are prepared by management in order to improve the organizational performance
and increase profitability.
Therefore, above mentioned strategies are uses by organization to implementation of
changes and bring improvements that can help to operate the business and increase profitability.
There is need to have proper communication, coordination, training and development which can
make feel employees good and able to accept changes that increases profitability.

Q15 What is PESTLE analysis?
PESTLE analysis is a framework that consist of several elements such as political,
economic, social, technological, legal and environmental as it help macro environmentalists to
scan both internal and external factors which provide a competitive edge to the firm (Oey and
Nitihardjo, 2016). This tool would aids the business enterprise to enter into new market which
renders vast opportunities to fir to explore and thus provide diversification and expansion of a
business in an appropriate manner. This analysis would provide a firm to gain a sustainability for
a long term and help them to attain their goals in a limited period of time.
What can a PESTLE analysis assess?
PESTLE analysis would assist the firm in several ways as it provide a vast growth
to a firm in a desirable manner and help in meeting the targets in an efficient manner. This tool is
simple to understand as it identify strength and weaknesses by making best use of opportunities
by eliminating threats so that it could gain long term growth and help in gaining rivalry edge
within a marketplace (Lam, Lidl Hong Kong Ltd, 2018). This analysis aids in assessing the
viability of venture and provide firm to explore opportunities which provide a reasonable growth
and help in gaining viability. Also, the firm would determine the competitiveness and provide an
opportunity to a firm in managing a competitive environment which promote a growth of a firm
to the ultimate level. This analysis aids in determining the organisation structure which ensure
proper hierarchical structure and ensure a reasonable degree of accuracy that bring proper
coordination as well as cooperation in a workplace. This analysis also aids in promoting
technological advancement while assessing several factors into consideration like political
stability, economic aspect as well as environmental aspect which help in ensuring a reasonable
growth of a firm in a pre determined manner. This involve proper research and development so
that they could exploit opportunities present in a marketplace and making best use of
opportunities that help in gaining rivalry edge across the globe. This analysis also help the firm
to identify competitors while assessing the availability of resources and thus help in combatting
changes which are taken at a fast pace (Luzhnica and Veas, 2017). Furthermore, GDP and
inflation, technical awareness, laws and legislations and several other elements would assist the
firm to boost the competitive advancement which in turn provide a great success in future.
How can a PESTLE analysis assist businesses to monitor their external environment

PESTLE analysis is a framework that mainly uses in fact finding activity by establishing
external environmental factors that could impacts organization's internal decisions. This is
related to external environment that can state the which factor have affected the business
negatively. This also assist businesses to monitor their external environment for determining the
impacts on organizational objectives such as it involves political, economic, social, technological
, legal and environmental factor. If there is small shift in such factor that means businesses might
be impacted. For assistance, management of organization should have proper knowledge and
experience to analyse market and get information which factor will affect the business
negatively. For example, management of organization in Australia is focusing on stability of
Australian government, tax rates, culture of people, GDP rates, population, technology,
regulations and standards in relation to environment that can be change and reduce the
organizational productivity. A small shift in policies and rates can reduce the production and
business performance. These factors are uncontrollable but due to regular monitor the impacts
can be overcome that impacts on organizational objectives.
Q16 Why should you consult with relevant groups for input into change process?
It is necessary to consult team members for incorporating any changes as this help in
making proper transformations and help in providing radical improvements in future (Berthon
and et.al., 2018). This help the decision makers to concentrate regarding an issue as changes are
inevitable. It is necessary that firm should prepare for the changes and modification by
facilitating proper changes which provide a reasonable growth of a firm. The best possible
reason is that employees need to communication about the changes to their staff so that they
could be prepared which develop confidence and positive attitude among them. In addition to
this, there should be employee engagement as they must take active participation in decision
making that provide a sustainable growth of a company in a respective manner. Active listening
and providing them with training would provide a degree of accuracy and ensure a sustainable
growth in a reasonable time period.
Q17 When delivering a communication plan, what activities need to be arrange?
Communication is a two way process which takes place between both sender and receiver
so it is necessary that there must be proper clarity among them (Hristozov and et.al., 2016). The
manager consider the ideas and opinions of their staff so that they could feel that their presence
is worth and provide a innovative and creative ideas that promote a sustainable growth of a firm.

There are several channels through which ideas could be generated such as mail, newsletter,
notice boards, article, team meeting, and many more. The manager of a firm must communicate
SMART goal which means specific, measurable, achievable, realistic and time bound that depict
a true picture of the company. Then, target audience need to be identified so that an appropriate
decision can be taken as results are evaluated on the basis of their behavioural pattern which
help in attainment of goal in a respective time period. An effective and efficient communication
would help in rendering proper information among their staff so that there is no sort of confusion
and misunderstandings among them as it help in facilitating best decision which improve the
overall working procedure. Improving the communication process would improve the overall
quality and involving stakeholders would bring proper transparency as they would handle the
task in an appropriate manner (Mann and et.al., 2019). The senior authority must ensure that
there should be smooth flow of communication to be taken place in an organisation which allow
to form a proper hierarchy structure. There are several modes of communication such as virtual
meetings, conference, and so on through which communication is taken place.
Q 18. How would you monitor and review the change management strategy
In a business organisation, it is important to have focus on change management that can
help to bring the changes and new process of working. As a manager of Australian organisation,
for implementation of changes there is need to identify goals, proper communication,
coordination, training and development programme, using of appropriate structure measuring
change process and implementation of changes that can help to improve the business process and
increase organizational productivity. Moreover, there is need to identify what changes will help
to operate and manage the business successfully by focusing and managing the task effectively.
This also helps to complete the working by using effective process and delivering better quality
of products that improve brand image (Diamond and Spillane, 2016).
How would you modify project plans, if required to achieve change program objectives?
The project plan is important for any business organisation that can help to work
accordingly and manage the organizational performance. For improving and increasing
performance of entire business, there is need to modify the plans that can help to attain the
change programme objectives. For modifying the project plans following steps are required to be
follow:

Clarify the organisation vision: This strategy is uses to clear the project and goals
which is designed by management in order to operate the business. For modifying the project and
attaining the goals there is need to have focus on vision and goals of organisation.
Gathering and analysis the information: This stage is related to gather and collect the
information in relation to a project which can help to conduct the analysis regarding project and
states what changes needed to take in existing process (Ding, Choi and Aoyama, 2019).
Formulation of strategy: This stage is related to formulation of strategy which is
conducted by management as having good knowledge and skills to work and managing the
projects appropriately. This also help to operate the business in changing environment by
accepting changes and delivering best quality of products and services.
Implementation of new plans and strategy: Once informations are gathered, strategies
formulated then next phases is implementation of new plans and strategies that can help to
modify the project plans successfully and support to increase the organisational productivity.
This also help to maintain good activities and increase profitability by completing task and
delivering good quality of products and services.
Therefore, from the above it can be defined as for attaining the required changes there is
need to focus on project plans and new strategies which can state how changes can be
implemented and how to deliver best product as well as services.
TASK 2
PART 1 Strategic changes requirement analysing the organisational and strategic plan
The strategic requirements is described as organisation’s approach that is related to
requirement management. This defined as description of how requirements work is carried out in
projects, departments and other type of assignment in relation to particular project. Dreamy
Destination that is travel services provide, offering different types of travelling packages and
services to their customer that can help to increase the organisational performance and maintain
profitability. The strategic requirement of selected organisation is reduce the turnover to 19%
which is main focus of organisation and can help to improve the performance (Hassi, 2019).
The required changes in such organisation are analysis the current state of business,
structure, processes, technology and people which are the important part of organisation and can
help to manage the business. Moreover, changes in customer services is also required that is

dissatisfying customers to get proper inquiry for travelling services and packages (Hallinger,
2018).
For achieving the strategic goals by accepting changes management (Rob) made
comparison between operational practices and outcomes with pre existing policies and strategies
that can help to operate the business and increase performance. Moreover, up-gradation of new
technology, employee engagement and performance review will use by management for filling
requirements. The up grade system and customer service 24/7 hours will help to attain the
strategic goals by satisfying customers and managing task properly.
PART 2 Review existing policies and practices to identify
For Dreamy Destination it is needed to identify the existing policies and practices then
should be formulated new one that can help to operate the business and improve the
performance. From the case study it has been identified that there is no need of changing current
policies as they are feasible and relevant to reduce the employee turn over which is operational
and organisational goals of selected company. Other than this, management is required to
formulate training and continuous improvement programme that can help to attain the strategic
goals. Good customer services should be provided by organisation that can help to attracts the
number of customers and encourages them to buy the services. Moreover, there is also need to
provide the funds to upgrade systems for reducing the continuous interruptions which is main
problem. By providing training and upgrading systems problems can be overcome in relation to
employees and encourages them to retain in organisation by working effectively (Hallinger,
2020).
If changes are not implemented then business will be affected negatively as employees
faces difficulties to accept the changes due to lack of training , lack of funds which create the
problem in upgrading the system. Moreover, if changes are not implemented then they make
decision to leave and cost of organisation increases in hiring and training to new staff.
Part 3 Monitor the external environment analysis
The element that has been
identified
What is the business impact of this factor
Political Government policy, labour
laws, trade restrictions and
taxation policies.
Australia is considered as political stability
country which assist the manager of Dreamy
Destinations to improve the overall
productivity as they would not make changes

in their business process and allow it to
maintain same rules and regulations for a
longer time period.
Economic
Inflation, rate of interest,
disposable income plus
exchange rates.
Australia is considered as one of the
developed country which ensure a great
prosperity of success. Foreign Direct
Investment would provide an opportunity to
Dreamy Destinations to generate multiple
streams of revenue which accelerate more
productivity.
Sociological
Population growth rate, health
consciousness, diet awareness,
lifestyle barriers and so on.
The population in Australia is more
conscious towards emerging patterns as they
are very much particular for their health and
are highly educated and has great standards.
Technological
Technical awareness as well as
research and development.
Australia is considered as most
technologically advanced country in the
world so the manager of respective firm
would ensure that they would use new and
innovative technology which ease the overall
working operations.
Legal
Antitrust laws, consumer
protections laws and patents.
The manager of a concerned firm would
abide all laws and maintain proper
intellectual rights that facilitate systematic
working operations in a corporation.
Environmental
Environmental policies,
changes in climate and weather
The senior authority of a respective firm
would provide a proper working
environment to their workers by ensuring
proper health and safety of them.
Part 4 Requirements of changes on the bases of above analysis
The business environment in which company carry out its operation is regarded as
dynamic so the management of a Dreamy Destinations face several challenges so that they could
achieve a significant positioning across the globe. In addition to this, the firm should focus on up
gradation of technology so that they could complete the assigned task in a short span of time.
This provide a greater ease of convenience among them and help in conducting smooth
operations of a business as they would complete their project before the deadline of a project that
improve the overall productivity. Also, the firm could help the manager to facilitate appropriate

changes by studying the external trends and by conducting extensive research as this would
provide a vast growth of a company in an appropriate manner (Shenoy and Aithal, 2017). Also,
they could evaluate the performance reviews through compensation benefits which maximise the
overall efficiency and accelerate the productivity. Therefore, they would work with efforts which
motivates them to enable best performance and thus maximise their overall performance. As a
result, this minimise employee turnover and aids them to achieve a vast level of growth which
provide a better opportunities in their career. The leader of Dreamy Destinations also focus on
rendering an effective training plus development programmes which accelerate the level of
knowledge base which provide a better coordination among them and inculcate confidence and
determination among them.
Part 5 Prioritisation of changes
The senior executive of Dreamy Destinations would conduct apprenticeship programmes
for their team members sop that they could complete organisational objectives within a set time
frame. The firm also ensure that they could encourage the use of new and innovative technology
and renders proper training and development programmes by encouraging the participation of
employees as their views and opinions must be taken into consideration so that they could feel
motivated and inspired. In addition to this, the manager of Dreamy Destinations would promote
unity of command and provide proper direction to their employees by using excellent
communication skills which facilitate cooperation in a workplace. The manager of a concerned
firm would ensure that they could divide the work among the staff in accordance of their
specialised skills so that they would work with zeal and enthusiasm. Also, the firm could obey all
rules and regulations so as to maintain a proper disciple and harmony as this create a healthy
environment in a workplace. The firm would tends to adapt several changes so that they could
maximise the market share and thus would prepare a strategy so that they could beat its
competitors (Marques and Gomes, 2020).
PART 6 Identify the future opportunities and weakness using SWOT
SWOT analysis
Strengths:
 Dream Destination is travel service
provider that influences customers by
providing new services and travelling
Weaknesses:
 Improper allocation of task between
employees.

packages.
 Number of employees are working.
 Operating business by managing all task
and activities (Kyratsis and et.al., 2016).
 Range of products and services.
 Following rules and regulations.
 Requirement of fund in high range for
the purpose of using new processes and
structure.
 Increasing rate of employee turnover.
 Increasing cost of organisation in hiring
and providing training programme.
Opportunities:
 Uses of new technology and system up
gradation.
 Accepting changes and modify existing
policies by using new one.
 Focus on satisfaction of employees and
customers by offering many benefits.
 Regular supervisor and employees
engagement meeting.
 Reducing employee turnover by
implementing new policies
Threats:
 Continuously changing in customer's
requirement.
 Changes in Australian government and
tax rates.
 Changing organisational culture.
 Changes in currency.
 Unskilled workers who hire new
TASK 3 (Covered in PPT)
TASK 4
Unit Skills Test
In organisation it is important to accept the changes by analysing the demand and
problems which are facing by firm while operating the business. On the basis of Task 2& 3 it has
been analysed that the Dreamy Destination organisation should implement the change model
which can help to reduce the employee turn over, improve customer service, increases the
business performance by providing training and development to employees. This increase the
business activities by accepting changes and delivering the best quality of services. To
implement the changes, technology, providing training and attaining the goals Kotter 8 step
change model has been used that is explained below:

1. Create a sense of urgency - This step is uses to create the urgency of change in
organisation that can to reduce the potential threat. Such as Dreamy destination wants to
improve their sales by implementing the strategies which are upgrading the technology,
proper training and development and proper engagement of employees and supervisors
that can help to decrease the interruption. In this, leader and management create urgency
of bring changes as sales continuously reducing and employees are leaving the
organisation due de motivation (Ciulla, 2020) .
2. Form a powerful coalition – This stages is related to identification of change leader and
stakeholders in organisation where they support in implementing the changes. The
leaders and management of chosen organisation create a coalition that consistently and
publicly operate as team. In this, they assess the weak areas and involves more members
which can help to implement the changes. Moreover, management formulates training
and development programme for employees that can help to implement the new changes
in the organisation and manage the activities.
3. Create a vision for change – Vision is the long term goals of organisation that should be
consider by organisation while operating the business. The vision of Dreamy Destination
is reducing the employee turn over and increases the organisational sales by increasing
customers (Onubogu, 2019).
4. Communicate the vision - By considering vision in selected organisation, General
manager and contact centre operation manager have decided to provide the training
programme to employees. Such person shares with employees and formulates strategies
to implement the changes in their organisation. Risk analysed by General manager is high
investment of cost, human resources and motivation that should be different for
individuals.
5. Remove obstacles – This stage of Kotter model is uses to remove the risk and obstacles
which arises in organisation while implementing changes. For improving business
performance and increasing learning of employees there is need to share with employees
and make efforts to fill their requirements in providing training. This can helps to accept
the changes by eliminating barriers and problems. Employees engagement and
contribution is another strategy which can be uses to remove the obstacles during project.

6. Create short-term wins – This stages is related to implementation of strategies in
relation to embedding changes which is possible through only deep study and engaging
staff in organisational working. In this, General managers provide the training and
upgrading technology in their organisational process which can help to target the right
projects. In this, employees also rewarded who played important role in essential meeting
and goals of organisation which help to bring changes effectively (IKang and et. al.,
2020).
7. Build on the change – The next stage of Kotter model is stating that short term wins are
attained completely. In this, General manager of selected organisation analysis the
activities and build exponential momentum on achievement. The management of selected
organisation have implement the changes by increasing confidence level of staff,
engaging in all activities and using the new technology to improve the customer services
which can help to operate the business successfully.
8. Anchor the changes in corporate culture – The ending states is uses by senior manager
to assess the all changes that are they implemented effectively and assign resources are
properly managed which can help to improve the business performance and increases the
organisational productivity. Therefore, changes which are decided by top authorities and
supervisors are implemented efficiently that help to attain the business goals and sustain
in competitive market (Wentworth, Behson and Kelley, 2020).
Therefore, from the above discussion it can be recommended that organisation should
analysis the market and get problems which are reducing the organisational performance. There
is need to bring and implement the changes by formulating effective strategies which can help to
develop the right programme and attain the business goals.
CONCLUSION
From the above it can be concluded that changes are needed in organisation that can help
to operate and manage the business. Proper communication, coordination, clear goals and focus
are important strategies for implementing changes. PESTLE analysis is uses to analyse which
factor can affected the business and how to monitor them. The existing policies and regulations
in relation to a business should be changes from new one that can help to attain the operational
and strategic goals. The opportunities and threats are uses to evaluate the internal capabilities and
deliver the best quality of products and services in organisation.

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