Leadership and Organizational Performance | Case Study

Running head: LEADERSHIP AND ORGANIZATIONAL PERFORMANCE
A STUDY TO UNDERSTAND THE IMPACT OF LEADERSHIP ON THE
ORGANIZATIONAL PERFORMANCE OF A CORPORATION: A CASE STUDY OF
ASTON MARTIN
Name of the Student:
Name of the University:
Author’s Note:

1LEADERSHIP AND ORGANIZATIONAL PERFORMANCE
Table of Contents
1.0 Introduction................................................................................................................................3
1.1 Background of the Study.......................................................................................................3
1.2 Research Problem..................................................................................................................3
1.3 Research Aim.........................................................................................................................4
1.4 Research Objectives...............................................................................................................4
1.5 Research Questions................................................................................................................5
1.6 Research Hypotheses.............................................................................................................5
2.0 Literature Review......................................................................................................................5
2.1 Concept of Organizational Performance...............................................................................5
2.2 Factors affecting Organizational Performance of a Company..............................................6
2.2.1 Organizational Culture....................................................................................................6
2.2.2 Leadership.......................................................................................................................6
2.2.3 Training and Development.............................................................................................7
2.2.4 Reward and Recognition.................................................................................................7
2.3 Concept of Leadership...........................................................................................................8
2.4 Impact of Leadership on Organizational Performance..........................................................8
3.0 Research Methodology..............................................................................................................9
3.1 Research Philosophy..............................................................................................................9
3.2 Research Approach................................................................................................................9

2LEADERSHIP AND ORGANIZATIONAL PERFORMANCE
3.3 Research Design..................................................................................................................10
3.4 Data Collection Method.......................................................................................................11
3.5 Data Analysis Method.........................................................................................................11
3.6 Ethical Considerations.........................................................................................................11
4.0 Proposed Timeline...................................................................................................................12
References......................................................................................................................................13

3LEADERSHIP AND ORGANIZATIONAL PERFORMANCE
1.0 Introduction
1.1 Background of the Study
According to Forbes.com (2020), more than 82% of the business corporations in United
Kingdom do not take the help of effective leadership approaches and because of this they end up
losing more than £550 billion on yearly basis. Jing and Avery (2016) are of the viewpoint that
the usage of the framework of leadership had become an imperative one for the different
business corporations because of the wide-ranging benefits that it offers to them. For instance,
the modern-day business leaders render different services to the business corporations like the
training and development of the workers, motivating them, offering the required coaching,
mentoring and other similar services (Gordon 2017). In addition to these, they are entrusted with
the work of fostering the kind of workplace or organizational culture within the corporations
wherein the workers would be able to work effectively and therefore perform as per their
maximum potential (Orabi 2016). These in short are some of the most important why the
different corporations need to use the discipline of leadership for not only overcoming the
different issues that they are facing presently but also for the enhancement of their overall
organizational performance as well.
1.2 Research Problem
Aston Martin, established by Robert Bamford and Lionel Martin in London in 1913, is
one of the largest luxury automobile manufacturers in the nation of UK (Astonmartin.com 2020).
The concerned corporation is renowned all over the world for the high quality of luxury sports
cars and also the grand tourers offered by it to customers from all over the world. Aston Martin
is currently operational in more than 50 different countries and the net profitability registered by