Leadership and Strategies

This document discusses the concept of leadership and strategies in organizations, focusing on a change initiative by Tesco to develop and introduce a hand sanitizer. It includes a change project plan with vision, purpose, scope, key drivers, goals, actions, milestones, and stakeholder analysis. Find study material and solved assignments on Desklib.

Leadership and Strategies

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
An organisation/ entity context and introduce the change initiative...........................................1
A change project plan and it include:..........................................................................................2
-Vision and purpose....................................................................................................................2
-Scope of the project...................................................................................................................2
-Key drivers.................................................................................................................................3
-Broad goals and measures..........................................................................................................5
-Actions and milestone................................................................................................................5
-Stakeholder analysis..................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The change in project plan includes different activities that is performed by the business
in order to make positive change. It is processed while executing and controlling all the phases of
project in ordinate mode. In this overall project cycle is considerate that assist to make better
initiative so that appropriate outcome is conceived in effective manner (DeFrank-Cole and et.
al., 2016). It is developed while clarifying certain goals and objectives that is essential while
making change so that beneficial ending is processed in timely basis. The report below is based
on Tesco that is a multinational retailer of UK and produced general merchandise and groceries.
The report consist of change initiative of an organisation and change project plan that confirm
differ benefits to an organisation.
MAIN BODY
An organisation/ entity context and introduce the change initiative
Tesco is a public limited company and perform its trading with merchandise and
groceries along with this as the time passes or at 1960s diverse range of products and services is
introduced by business such as clothing, retailing of books, petrol, software, furniture,
electronics, financial services, telecoms, internet services, toys and many others as well. It is the
largest retailer in World and it was established in 1919 and its founder is Jack Cohen. The
company has manages its revenue from seven countries as all across Europe and Asia, Hungary,
Ireland with the market share of 28.4%. In 1990's Tesco expands its business in other 11
countries and repositioned themselves in downmarket with high volume and low costing so that
large amount of customers get attracted towards business (Glatthorn and et. al., 2018). Tesco
having 6,800 number of shops at different locations along with having 450,000 number of
employees and generate net income of £1.320 billion. The company has segmented into different
division such as Tesco stores ltd, Tesco bank, Tesco Ireland, Dunnhumby, Spenhill, Booker
group and Tesco mobile as well.
In order to introduce change initiative Tesco brings modification in its offered products
and services. As the whole world is suffering with the pandemic attack of COVID 19 and the
major precaution to get over from this condition is to make regular usage of Hand sanitizer. So
that all the germs are killed and the probability to reduce the percentage of virus is reduced with
continuity. In this Tesco takes an initiative and worked on to develop hand sanitizer which is
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completely organic. For this, Tesco induce 80% of alcohol within sanitizer along with glycerins
by which adequate of PH is balanced. By taking this initiative Tesco has enhanced its
sustainability by performing corporate social responsibility.
A change project plan and it include:
-Vision and purpose
Tesco has worked with clear vision and it is stated as “To be the most valuable business
as in terms of different services that is served to customer's, different communities under which
different operations are performed, development of loyal and committed employees and develop
effectual stakeholders (Day, Gu and Sammons, 2016). As per concern of this vision Tesco make
sure that accurate alternation is induce so that perfect changes is induced with constant period of
time. In respect of this vision Tesco takes certain initiative so that favourable outcome is
conceived as in terms of higher sales, profit and revenue. In addition Tesco make sure that more
of customer's are attracted by making change and it is also be in favour of competitive
marketplace. In relation to change Tesco make sure that hand sanitizer is having appropriate
amount of cleansing abilities that is added up with certain components such as Isopropyl alcohol,
perfect amount of glycerine, gel and oil based fragrance.
The purpose of Tesco is to process its working as parallel to its mission and that is to be a
champ for its customer's, assist the marketplace to attain better quality life so that easier and
flexible way of living is processed with certainty. As customer's always want and have a desire
of better product so that effectual value is processed while delivering is services at marketplace.
Tesco believes that serving better goods and services and get into their heart is everything for
them. Thus Tesco takes an initiative and develop longer stability as by offering hand sanitizer as
it is a basic requirement of public. The purpose of change initiative is to generate higher revenue
by inducing successful strategies so that effective change is address in timely basis.
-Scope of the project
Tesco has worked with certain scope as it is used to pertain better magnitude in the
marketplace and it is attained by offering better product and services. In context to change
initiative of hand sanitizer Tesco provide most needed product to public (Shanafelt and
Noseworthy, 2017). As due to the impact of COVID all over world is facing some tough
situations and in addition each country is facing a condition of economy recession. In this it is a
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perfect strategy that is implied by business under which they could manage its production and
revenue generation. There is tougher condition that is develop due to coronavirus and in order to
overcome from this conditions government announce lock-down and some other restrictions as
well that is followed by each individual. Under this condition it is not easy for retail organisation
to gain much amount of profit by which there is certain loss that is measured by business.
In this it is best initiative that is taken by Tesco and they have developed hand sanitizer
that is the basic requirement and an essential need of customer's. Thus to enhance profit share
hand sanitizer is designed and developed by business so that long term success and development
is addressed with effectiveness (Li and et. al., 2019). It is the only prospect under which ability
of Tesco to gain higher success is attain with easiness and along with this value, price,
reputation, image and its attribute within marketplace is developed. In this brand equity is
expanded and requirement of business is managed in both manner such as time and costing. In
support of hand sanitizer that is more organic aid to make long terms success and growth in
effective mode. In this all the basic requirement of business is managed by defining both feature
and function of new initiative product i.e. hand sanitizer.
-Key drivers
The basic driver of project is manage and control rationale of new initiative project and
under this different solution is delivered by which rate of successful completion of project is
processed with perfection. The project initiative is processed with support of basic ideas such as
measurement, objectives and result. The effective and efficient services is delivered as per
project management under which business operation is processed with balanced smoothness. It is
used to analyse rate of compatibility by which core capabilities and abilities is getting advanced
and maximise and it is as furthermore explain below as with support of force field analysis:
Force Field analysis: It is used to measure key drivers under which different barrier has
been analysed by Tesco that has direct impact over productivity and profitability of business. In
addition to this company has measure and analyse market challenge and rate of acceptability in
ordinate manner. In this two categories are specified such as driving and restraining force
(Baccini and Dür, 2018). Tesco make change product initiative by measuring all its
accountability in sustained manner.
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(Source: Definition of Force Field Analysis)
Driving forces for Tesco
New Technology: It is a major prospect to gain higher level of benefits in ordinate mode
as in this Tesco develop effectual relationship with its customer's. In order to make innovation in
hand sanitizer Tesco adds up more organic ingredient such as glycerine, isopropyl alcohol,
perfume gel and oil fragrance and Ethyl alcohol. In support of this change quality service is
provided while maintaining balanced efficiency.
Proper Customer Support Service (CSS): In this Tesco ensure that its relation with its
customer's must get maintained with perfection (Sun and et. al., 2020). In order to gain better
productivity company produces a product that is more suitable to customer's as it is based on
their need and demand. In this Tesco make continuous analysis of customer's need and make
respective modification accordingly.
Restraining forces for Tesco
Cost: In order to develop new strategy effective investment is induced within product
development. But on the other, most of other companies also develop hand sanitizer thus if
Tesco wants to enhance productivity they have to make sustain control on production. The cost
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Illustration 1: Definition of Force Field Analysis

restriction reduces the ability of company to provide training and development to employee that
might affect efficient production.
Organisational Culture: In order to introduce change in product it is essential that
balanced level of changes in culture is induced by which rate of complex situation is reduced.
The less amount of employee participation has negative impact on change initiative by which
altered outcome is achieved.
-Broad goals and measures
The balanced scorecard is basically a strategic performance management tool that is used
to measure that either the project is tracked and executed in certain path (Nematollahi and et. al.,
2016). In this perfect control and monitoring is processed by which all the different
consequences and actions are measured with perfection. Tesco and its management make
effectual understanding of finance accounting and return on investment. Thus continuous
modification and improvement is processed by measuring its skills and competencies. In this
both goal and measures is identifies which is linked with customer perspective, internal
perspective, financial perspective and innovation and learning perspective. It provide appropriate
guidance as by developing and designing adequate performance under which integration of
change initiative become clear and transparent. It ensure that balanced focus and concern is
maintained towards problem solving as by executing overall plan.
In support of balanced scorecard suitable communication is accomplished as by aligning
each and every activity with concern of strategy. Tesco develop hand sanitizer and to measure its
attractiveness and progress towards achievement of strategic target and objective is progressed.
In this different abilities skills is changes as per prioritise products and services within
competitive marketplace. In relation to new initiative Tesco measure market effectiveness that
produces higher amount of changes in specified manner. In this customer's and business has
analysed different categories such as quality, time, service, cost and performance. Sanitizer is a
basic need and requirement of market and it is a major possibility of success and growth that is
achieved in simplified basis.
-Actions and milestone
It define different set of activities under which change initiative is processed with
perfection or in timely constrained. In this Tesco has performed certain activities or actions so
that changes in introduced with perfection and it is furthermore as explained below as:
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 Define target audience: In this specific market is targeted by Tesco, as they have
produce Hand sanitizer that is useful for all the age group people without different
differentiated on the basis of male and female candidates. Thus wider market is targeted
by which rate of revenue generation also increases. Pick right team: The selection of right team is more essential while producing or making
new change in successful manner (Ghibaudi and Cerruti, 2017). It represent suitable
relation within leaders, manager, project manager, users, marketing, sales, public
relations and many other aspect as well. It is more essential as it is used to communicate
various importance and values that create better accountability so that productivity is
enhanced in better way. Set production schedule:It basically includes promotional and advertising basis under
which larger market is covered in suitable mode. In addition suitable distribution channel
is selected under which working performance is enhanced over continuous period of
time. After this pricing, website designing and promotional planning is produced that
outline launching strategies and better development of launched product. Planning of campaign: It is an effectual strategy of marketing that is used while making
better product change initiative and also involve a better effort of planning and
scheduling. The initial stage of strategy is to initialise the data and timing details such as
brand development, public relations, product positioning, social media, digital marketing
so that sufficient amount of changes is addressed with perfection.
 Marketing: It is the end stage in which the only motive of Tesco is to make
communication. In this suitable preparation is processed and certain information is
processed through emails (Mackreth and Bond, 2020). The company has worked for to
provide effective training to its employee that build sustained motivation and confidence
so that information is transformed in better way.
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-Stakeholder analysis
It is a process that is used to identify and analyse different format of project as from
initial stage to last one. In this Tesco grouped all the different individual as per their participation
and level of investment, interest and the way their influence by project completion. It is used to
involve and make better communication so that respective skills are addressed on the basis of
project planning, programming, others and policy. It is also being used to make better
anticipation of individual those are associated with certain project as it transformed better
success and development (Gross, 2017). There are different stakeholders that is recognised by
Tesco and it is as explained below as: Key executives: These are the managerial individual who has performed different
functions and operations as per suitability of business growth and development. The key
executive of Tesco has designed different strategies and policy that is followed by each
and every individual in certain balance. In this appropriate pathway is developed that
provide certain direction to an individual and on the basis of this project change initiative
is induced with perfection. Customer's: These are the stakeholder that has higher impact over working profit and
sales generation of business. In this Tesco always consider them as priority and develop
the changes as per suitability of customer's. The profitability of business is completely
dependent on preference and need of customer's that is fulfilled by company in order to
make them more satisfied.
 Suppliers: It reflect the distribution channel through which hand sanitizer is offered to
different stores (Shimmura and et. al., 2018). These are the stakeholders who has manage
production flaws within competitive marketplace. They have higher interest towards
business production as they continue buy the products within certain period of time.
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CONCLUSION
It has been concluded from above report that leadership and its strategies has make better
changes within the working standards so that suitable outcome is developed in timely basis. The
change management plan assist to make productive changes while controlling each and every
activity in systematically. In addition product change plan different aspect is measured such as
vision, purpose, scope, key driver, stakeholder analysis, goals and measure, actions etc. that is
used to make better advantage as in change initiative. In support of this organisation get better
benefit as they could easily attain long term success and sustainability in appropriate mode.
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REFERENCES
Books and Journals
Baccini, L. and Dür, A., 2018. Global value chains and product differentiation: Changing the
politics of trade. Global Policy, 9, pp.49-57.
Day, C., Gu, Q. and Sammons, P., 2016. The impact of leadership on student outcomes: How
successful school leaders use transformational and instructional strategies to make a
difference. Educational administration quarterly, 52(2), pp.221-258.
DeFrank-Cole, L and et. al., 2016. Understanding “why” one university’s women’s leadership
development strategies are so effective. Advancing Women in Leadership Journal, 36,
pp.26-35.
Ghibaudi, E. and Cerruti, L., 2017. Chemical substance, material, product, goods, waste: a
changing ontology. Foundations of Chemistry, 19(2), pp.97-123.
Glatthorn, A.A and et. al., 2018. Curriculum leadership: Strategies for development and
implementation. SAGE publications.
Gross, E., 2017. Tuning Product Selectivity by Changing the Size of Catalytically Active
Metallic Nanoparticles. In Studies in Surface Science and Catalysis (Vol. 177, pp. 57-
84). Elsevier.
Li, H and et. al., 2019. Changing the Product Selectivity for Electrocatalysis of CO2 Reduction
Reaction on Plated Cu Electrodes. ChemCatChem, 11(24), pp.6139-6146.
Mackreth, K. and Bond, A.J., 2020. Changing the sport product: marketing implications for
championship rugby league clubs in the United Kingdom. Managing Sport and Leisure,
pp.1-16.
Nematollahi, D and et. al., 2016. Product diversity by changing the electrode potential.
Synthesis, kinetic evaluation and antibacterial activity of arylsulfonyl-4, 4'-biphenol and
bis-arylsulfonyl-4, 4'-biphenol derivatives. Electrochimica Acta, 191, pp.98-105.
Shanafelt, T.D. and Noseworthy, J.H., 2017, January. Executive leadership and physician well-
being: nine organizational strategies to promote engagement and reduce burnout.
In Mayo Clinic Proceedings (Vol. 92, No. 1, pp. 129-146). Elsevier.
Shimmura, T and et. al., 2018. Multiproduct Traditional Japanese Cuisine Restaurant Improves
Labor Productivity by Changing Cooking Processes According to Service Product
Characteristics. International Journal of Automation Technology, 12(4), pp.449-458.
Sun, H and et. al., 2020. Dynamical mining of ever-changing user requirements: A product
design and improvement perspective. Advanced Engineering Informatics, 46, p.101174.
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