Leadership Change Management in Retail Sector: A Study on Morrison

This research focuses on the role of leadership in executing change management in the retail sector, with a study on Morrison. It aims to analyze the concept of leadership, examine change management, evaluate the role of leadership in implementing change management, determine challenges, and recommend strategies.

‘LEADERSHIP CHANGE
MANAGEMNET: DOES
LEADERSHIP EXECUTE
CHANGE MANAGEMNET
IN THE RETAIL SECTOR’

Table of Contents
CHAPTER-1 INTRODUCTION.....................................................................................................3
Rationale......................................................................................................................................3
Research question........................................................................................................................3
Research Aim...............................................................................................................................3
Research objectives.....................................................................................................................4
CHAPTER-2 PRELIMINARY LITERATURE REVIEW.............................................................4
CHAPTER-3 METHODOLOGY....................................................................................................6
Research methodology.................................................................................................................6
Sampling......................................................................................................................................7
Data collection method:...............................................................................................................7
Data analysis methods.................................................................................................................7
Ethical considerations..................................................................................................................8
Research Limitations...................................................................................................................8
Timeline.......................................................................................................................................8
REFERENCES................................................................................................................................1

CHAPTER-1 INTRODUCTION
Rationale
Change management is one of the important aspect with refer to every sector organization.
Likewise, it plays an important role in the sector of retail industry. With the aspect of change
management not only the organizations would be assisted towards meeting the changes but at the
same time it will also assist the organization to meet the customer expectation (Dzwigol and
et.al., 2019). This is because with the aspect of changes in terms of globalization and
technological changes in the retailing sector it is important for the companies that they can make
implement those changes so that not only the customer need will be satisfied but at the same time
would also assist the organization to gain competitive advantages. With the aspect of leadership,
it would be easy for the organization to make implementation of change management within the
organization (Galli, 2018). This is because with the aspect of leadership and influence it would
be made easy for the organization that they can make agree the employees to accept the changes.
This will lead to have an easy acceptance of changes and its execution. In the same way it is also
important that the organization would adopt the most appropriate leadership style so that changes
in the organization would be easily implemented (Oc, 2018).
Morrison is one of the famous retailing company of UK that make adaption of change
management as per the requirement so that necessary changes will be brought as per the market
competition and customer need. Morrison was founded in 1899 and its main mission to make
performance of things in its own way with the creation of great customer experience.
This research will focus over the aspect that how with effective leadership the change
management would be implemented within an organization. This research will also assist the
other researcher that how the concept of leadership would execute change management in an
organization. Likewise, through this research the relationship of leadership with change
management would also be acknowledged.
Research question
What is the role of leadership in implementing change management in Morrison?
Research Aim
To evaluate the role of leadership in executing change management in retail sector: A study on
Morrison

Research objectives
 To analyse the concept of leadership
 To examine the concept of change management
 To evaluate the role of leadership in implementing change management in retail sector
 To determine the challenges that may rise in the execution of change management in
Morrison
 To recommend the best strategies in order to execute change management in Morrison.
CHAPTER-2 PRELIMINARY LITERATURE REVIEW
Concept of leadership:
As per the views of Rudolph, Rauvola and Zacher, (2018) leadership can be defined as a
process that would assist the organization to implement changes with the aspect of strong
influential power of leader. With the aspect of influence of leader, the individual employee and
its goal will be integrated towards the goal of the company. Leadership is an important concept
that would lead to assist the organization in the accomplishment of its aim with the integration of
individual efforts towards it.
Ospina and et.al., (2020) also states that with the aspect of leadership organization will be
assisted towards to implement co-ordination and other changes in an organization. It will lead to
inspire and motivate the employees so that changes will be made accordingly. In the same
through the aspect of leadership employees will be enabled guidance and direction that in which
manner they need to take action.
Concept of change management:
In accordance with the views of Jayatilleke and Lai, (2018) change management refers to
a method or process through which an organization would describe and execute changes in an
organization. This would lead to assist the organization in implementing the changes in its
internal as well as external environment. Change management would be refers to as brining of
changes along with its implementation.
AlManei, Salonitis and Tsinopoulos, (2018) also said that with the aspect of change
management the organization would manage the people side changes and make it inculcate
towards the organizational goal. Change management will lead to assist the company to meet its

objectives and adherence of required changes of the internal and external environment. It will
also lead to assist the organization in winning competitive position. Change management would
lead to assist the company in brining changes as per the market and customer demand and need.
Role of leadership in change management:
Akinbode and Al Shuhumi, (2018) states that leadership play an important role towards
brining changes and its implementation. This is because with the aspect of leadership employees
will be influenced so that the changes will be made implemented. In the same way leadership
lead to motivate the employees and get them involved. This means with the aspect of leadership
employees will be motivated and initiated that they can accept the change. Leadership would be
counted as a base that would lead to assist the company in brining and executing changes
because it will make the employees and people to get involved along with making an integration
of their efforts towards the team goal and work.
However, on the opposite note Al-Ali and et.al., (2017) state that with the aspect of
leadership only an influence is created but at the time of its practical implication of changes it
will not work because of the changing situation and uncertain environment. This means the
employees would not be ready to agree the changes which would take place randomly. In the
same way with the adoption of wrong mode of leadership like autocratic under which power is
hold by only leader the implication of change management would become very difficult. This is
because of resistance from employees.
Schell, (2019) annotates that leadership is the base of change management. This is
because with the aspect of leadership it would be easy for an organization to bring changes
because leadership along with motivating the employees also assist their involvement. And when
employees will be involved and they would know the value and importance of such changes then
it would be very easy for an organization to introduce and lead the changes in its operation and
execution. Thus leadership bring employees assistance which would make it easy for the
organization to implement change management.
In the same way Halkias and et.al., (2017) also said a leader with the use of its leadership
skills including communication, influence, motivation, inspiration and various other would lead
to play an important role towards implementing and introducing change in the organization. A
leader would assist the employees regarding the importance and urgency of change towards the
organization and its working and thus motivate the employees to accept and support the change.

Thus a leader not only implement changes but at the same time also bring employees
participation. The leader with adequate planning and strategy would determine and make assist
the employees that they need to accept it so that change management process would be able to
get implement within the organization.
Challenges in implementing change management:
Hayes, (2021) states that with the aspect of making an implementation of changes in the
organization there could be an arise of various challenges majorly the employee’s resistance.
This is because with the aspect of employees they resist changes which would act as biggest
challenge for the organization. Likewise, shortage of funds is also a major challenge that the
company may face with the aspect of change management. This is because a lot of fund would
be required by the company in order to make an implementation of changes. Lack of adequate
personnel and other equipment would be counted as a challenge with respect to brining of
changes and its execution.
Pasmore and et.al., (2019) also states that the organization would also face challenge in
terms of conflicts, lack of communication, lack of adequate culture, an d various other. This
would lead to resist the change and may bring challenge towards the change implementation.
With the aspect of adverse work culture, no change would be able to introduced. In the same way
during the execution of change the company face the challenge of conflicts because of the
involvement of large number of employees and their individual views. Communication error or
lack of adequate communication would also lead to act as resistance and barrier towards the
change management. In the same way lack of customer support with uncertainty in demand and
changing taste and preferences of the customer would lead to act as challenge towards the
company and may restrict the change management process in terms of its execution.
CHAPTER-3 METHODOLOGY
Research methodology
This is an important aspect with reference to the research. It includes the method through
which the research will be performed. There are majorly two methodologies that may include
qualitative and quantitative. Quantitate method is related with the study of numeric fact and
figures while qualitative research is the study of non-numeric data (Aspers and Corte, 2019). The
proposed research will be made on qualitative methodology so that an in-depth analysis of the

concept of leadership towards change management will be implied. This will lead to make a
detailed study. However, it bears the limitation of subjectivity, rigidity and time aspect.
Sampling
This is also an important aspect that is related with the research. A sample is a group of
people that represent the same characteristics which is being possessed by the entire population
(Etikan and Bala, 2017). With the aspect of sampling the in the proposed research the simple
random sampling will be adopted so that the participant from the large subset and population will
be chosen at a random basis. The proposed research will be made with a sample of 30 employees
of the managerial level of Morrison so that the aspect of change management with regard to the
leadership would be analysed adequately. This would lead to have easy access to sample but its
result would not be counted as 100% valid because of random selection.
Data collection method:
This is also an important aspect with regard to the research. the data will be collected from
the two sources that may include the primary and secondary sources. The primary data is directly
collect from the source and it is one of the most authentic source of data (Johnston, 2017).
However, the secondary data is collected refers to that data which is already being collected. the
proposed research would have an inculcation of both the primary and the secondary sources so
that the research would be able to get performed in a detailed manner. However, with the
adoption of both the method the time and cost will be raised.
Data analysis methods
Data analysis refers to the analysis of the data. It can be performed mainly by two modes
including the thematic analysis or through SPSS. With respect to the proposed research the
thematic test will be chosen so that with the aspect of making themes regarding the concept a
detailed analysis of the data would be made. With this test the in-depth analysis of leadership in
relation with change management would be studied. However, with this test only the non-
numeric data would be able to get analysed,

Ethical considerations
This is also an important aspect with regard to research. This is because with the aspect of
ethical consideration the research would be made more valid and authenticate. The proposed
research will also comply the ethical consideration through the mode of obtaining free consent
from the responded. Likewise, ethical forms will be signed from the responded. In the same way
the compliance towards the data protection act would be ensured which shows that the data of
the responded would be protected and kept confidential.
Research Limitations
The research limitation refers to the issues and aspects that may have a negative impact
towards the research and its objectives. the proposed research would include the limitation that is
related with the cost and the time. This means that with the aspect of determining the data from
the primary sources cost would be raised. However, it will be maintained with the aspect of
inculcation of secondary sources. In the same way the time with regard to the research would
also be counted as its limitation that may lead to impact the research in terms of making an
achievement of its objectives.
Timeline
Activity/Week October Novem
ber
December January February March April
Topic Selection
and grab
knowledge
regarding
research
Formation
about BRP
including
methodology
and literature

review
Submission of
proposal and
finishing it with
review and
proofreading
Waiting for
approval and
drafting
questionnaire
Drafting,
designing and
opening of
questionnaire
Closing the
questionnaire
and analysing
the results along
with answering
research
question
Review and
proof read and
tiding up of
references

REFERENCES
Books and journals
Akinbode, A.I. and Al Shuhumi, S.R.A., 2018. Change management process and leadership
styles. International Journal of Social Sciences. 4(2). pp.609-618.
Al-Ali, and et.al., 2017. Change management through leadership: the mediating role of
organizational culture. International Journal of Organizational Analysis.
AlManei, M., Salonitis, K. and Tsinopoulos, C., 2018. A conceptual lean implementation
framework based on change management theory. Procedia cirp. 72. pp.1160-1165.
Aspers, P. and Corte, U., 2019. What is qualitative in qualitative research. Qualitative
sociology. 42(2). pp.139-160.
Dzwigol, and et.al., 2019. Formation of Strategic Change Management System at an
Enterprise. Academy of Strategic Management Journal. 18. pp.1-8.
Etikan, I. and Bala, K., 2017. Sampling and sampling methods. Biometrics & Biostatistics
International Journal. 5(6). p.00149.
Galli, B.J., 2018. Change management models: A comparative analysis and concerns. IEEE
Engineering Management Review. 46(3). pp.124-132.
Halkias, and et.al., 2017. Leadership and change management: A cross-cultural perspective.
Taylor & Francis.
Hayes, J., 2021. The theory and practice of change management. Bloomsbury Publishing.
Jayatilleke, S. and Lai, R., 2018. A systematic review of requirements change
management. Information and Software Technology. 93. pp.163-185.
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and quantitative methods in libraries. 3(3). pp.619-626.
Oc, B., 2018. Contextual leadership: A systematic review of how contextual factors shape
leadership and its outcomes. The Leadership Quarterly. 29(1). pp.218-235.
Ospina, and et.al., 2020. Collective dimensions of leadership: Connecting theory and
method. Human Relations. 73(4). pp.441-463.
Pasmore, and et.al., 2019. Reflections: sociotechnical systems design and organization
change. Journal of Change Management. 19(2). pp.67-85.
Rudolph, C.W., Rauvola, R.S. and Zacher, H., 2018. Leadership and generations at work: A
critical review. The Leadership Quarterly. 29(1). pp.44-57.
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