The Impact of Digital Technology on Business Activity - Morrison
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Added on 2020-10-05
The Impact of Digital Technology on Business Activity - Morrison
Added on 2020-10-05
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The Impact of DigitalTechnology on BusinessActivity
Table of ContentsTitle: To analysis impact of digital technology on marketing activities of retail sector – A CaseStudy on Morrison...........................................................................................................................3TASK 1............................................................................................................................................3P1 Aims and objectives...............................................................................................................3P2 Project management plan with cost, time, quality, communication, risk and resources.......4P3 Work breakdown structure and Gantt chart ..........................................................................8..........................................................................................................................................................9........................................................................................................................................................10TASK 2..........................................................................................................................................10P4 Qualitative and quantitative research methods....................................................................10TASK 3..........................................................................................................................................24P5 Research and data with using appropriate tools and techniques..........................................24P6 Conclusion and recommendations.......................................................................................27P7 Reflect on the value of undertaking to meet with goals and objectives...............................29REFERENCES................................................................................................................................1
Illustration IndexIllustration 1: Work break down structure.......................................................................................9Illustration 2: Gantt chart...............................................................................................................10Illustration 3: Network planning....................................................................................................11
Title: To analysis impact of digital technology on marketing activities of retailsector – A Case Study on Morrison.TASK 1P1 Aims and objectivesStudy about backgroundIn the business digital technology determines essential role in retail sector business toincrease operations and functions. In this way, several tools and techniques of retail sectorconsider that assists to meet with increase profits and revenue. Therefore, income also generatedthat carry more effective functions and operations in business. Economy value and outcomes ofparticular nation also develop that assists to meet with desired results. Hence, it proved thatdigital technology is important consideration on marketing activities that help to focus on goals. Rationale of the studyThe company can grow their operations in international areas to deal with innovativefunctions and operations. Responsibilities also defines high quality of services and products(Roberts and Micken, 2015). Along with this, business can take feedbacks from customersregarding their operations. Hence, as per feedbacks, they need to focus and maintain theireffectiveness in products and services quality. Developing outcomes develop more systematicwork performances to meet with desired goals and objectives. Therefore, research help to findeffective and useful results with enhance profitability at chosen business environment.It is theforemost way that assist to centring on certification methods which relay on the sensual features.In this regard, large transaction and operations has been formulated so that they are capable tohold up more systematized work execution in the business. In addition to this, approachingtechnical elements raise capacity of the organisation so that they reckon essential function insuccess of organization(Sambamurthy,Bharadwaj and Grover, 2014).Aims and ObjectivesAim: To analysis impact of digital technology on marketing activities of retail sector business –A Case Study on Morrison.Objectives:To understand the concept of digital technology in retail sector.To explore modern marketing activities in Morrison.
To implement digital technology on marketing activities of retail sector operations. To recommend ways through modern marketing activities could be increases inMorrison.Research questionsWhat do you understand the concept of digital technology in retail sector?What are the modern marketing activities in Morrison?How to implement digital technology on marketing activities of retail sector operations?What are ways you recommend through modern marketing activities could be increasesin Morrison?M1Project management plan In Morrison, digital technology consider important role because it enhances revenue andprofitability. In this way, there are several activities develop to focus on maintain significantresults with operate more systematic work performances. Digital technology assists to implementmore marketing of retail business so that they are able to deliver systematic results (Frösén andTikkanen, 2016). Internet explores several activities that help to perform operations in successfulconsideration. In marketing activities, it helps to increase profitability and revenue that maintaingrowth and objectives as well.P2 Project management plan with cost, time, quality, communication, risk and resources
Cost: With respect to consider present study, there are several activities and tasks carriedto focus on creative results. In this way, tasks and goals must be consider with total £850require ascertain systematic work performances at workplace. In order to focus onmaintain profitability, fresh and relevant information needed that assists to explorerelevant outcomes in systematic manner (Kelly, Vandevijvere and Jenkin, 2015). Withthe help of primary and secondary data, it can be stated that outcomes could beascertained at workplace of Morrison. Collection of primary and secondary data help tofocus on accomplish more creative work performances. As results, it will help to attaindigital technology implementation of different activities consider important role in it. Risk: In addition to this, in project management plan there are different risk exist thatneed to be solved to attain more creative work performances. Due to limit of cost andtime, researcher face issue of attain desired outcomes. Therefore, researcher need tomaintain their effectiveness to collect relevant data and performances at workplace(Hutchinson, Donnell and Reid, 2015). Furthermore, researcher also face issue towardsrespondents to fill questionnaire. As results, it is important to make proper understandingwith business development activities. Respondents are unable to provide their properefforts to attain more effective functioning. As results, it creates impact on the businessresults to implement more systematic work performances. Scope: In order to conduct present research, there is wide scope exist so that it isimportant to consider digital technology implementation at workplace. With the help ofinnovative results, it can be stated that desired level results will be consider in business.In respect to focus on marketing activities, advance technology help to attain morecustomers at workplace. Therefore, it will focus on gather relevant information inbusiness (Kelly, Vandevijvere and Jenkin, 2015). Along with this, strategies are alsodeveloped to consider extensive research program in enterprise. There are different toolsand techniques implemented that assists to maintain productivity in creativeconsideration. Resources: In respect to carry present research, it has been seen that researcher requiresseveral elements that help to attain creativity at workplace. With the help of physical,technical and human resource tools, they are able to make systematic work performancein business. In order to apply different consideration, it can be stated that systematic work7
performance develop regularly (Roberts and Micken, 2015). In addition to this, it can besaid that performances of business increases that made positive impact on business.Furthermore, financial tools are also needed to perform several tasks at workplace. Quality: Quality can be measured by contrary methods and tools. If organization has animpressive quality control ways than these are the profits can be vantage such as lay offthe shortcomings in the goods due to less variable cost attached with material and labour,Decrement in wastage, scrap and impurity, Ability to make superior quality of the goodswith quality maintenance requires for critique bring fallen guiding to drop-off in repaircost, high range of satisfied customers, Increase in individual condition and cognitivestate of quality, Modification in ratio of efficiency(Sambamurthy,Bharadwaj andGrover, 2014).Time : Research of the implication of digital technology on the business of Morrison is avery long process and complex. So it takes long time to completed. Approx it will take 2-3 months to be accomplished. As researcher has to be conducted different types ofresearch to collect the information such as primary research and secondary research.Then data analysis also conducted to analyse the purity of the data(Hutchinson, Donnelland Reid, 2015). Risk: In the instant time, risk factor is ordinarily concerned in all the sections. It is hardto discover the risk factor then get the better of the impacts. Risk factors may beconcerned as a political, economical, environmental, ethical, technological and judicialfactors. Risk can be measured and this is uncurtained. A company or researcher can notbe pre ascertained the risk factor because risk deviate related to the modification deviate.Primary risk factor is restricted period and constricted resources. It is very challenging tocompleted the research project within the significant time and resources. 8
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