Leadership practices of Mark Zuckerberg and Jeff Bezos

This article discusses the leadership styles and practices of Mark Zuckerberg and Jeff Bezos, the CEOs of Facebook and Amazon respectively. It explores their approaches to leadership, their focus on employees and customers, and their ability to take risks and make decisions. The article highlights the importance of effective leadership in achieving growth and success in a competitive market.

Leadership in organization

Leadership in organization
Leadership practices of Mark Zuckerberg and Jeff Bezos
Mark Zuckerberg is considered as a renowned computer programmer and entrepreneur. He is
known as the CEO of FACEBOOK. He was born on May 14, 1984, in Dobbs Ferry, New York.
It is examined that Facebook is one of the famous social media sites that is used by the majority
of individuals on the global platform. It has been examined that he possesses the leadership skills
which helped him to achieve success on the global platform. The management style considered
by him is related to "Being more connected". With an effective leadership style, he managed to
cope up with obstacles and hurdles (Crow, 2017).
It has been observed that he considered one of the leadership theory related to transformational
leadership. Mark Zuckerberg is defined as the leader who is aggressive but encourages the
individuals. He is a person who has the skill of constant innovation and also he loves to face
challenges. Mark Zuckerberg considered the three styles of leadership such as autocratic,
democratic and laissez-faire (Northouse, P.G., 2017). He gives the command to his employees to
complete the assigned task but also he takes feedback from everyone. It is believed by him that
employees are assets and it is important to treat them equally. The leadership styles considered
by him help to offer support to the employees and also it evaluates the situations where the
change is required (Hoffmann, Proferes and Zimmer, 2018).
In relation to the democratic leadership style, it has been seen that he delegates the activities to
the subordinates. The overall issues are analyzed by him and he is only the one who gives an
accurate decision which is beneficial for the company and also for the third party. In relation to
this style of leadership, he emphasizes on maintaining an effective channel of communication, so
that it could be easy for the employees to share their views and opinions with the high
authorities. The laissez-faire style is also considered in which he discusses the issues with the
staff and finds out the right decision (Livermore, 2013).
The leadership qualities that are possessed by Mark Zuckerberg are the style of communication
and work-life balance. It is evaluated that he is a strong communicator who shares his views and
ideas with the employees. He gives reaction to the issues in such a way that the workers get
motivated with the words spoken by him in meetings. Therefore, it can be stated that it is one of
the best quality which is possessed by him as a leader (Walker, 2019). The next quality is
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Leadership in organization
concerned with work-life balance. The main aim of Mark Zuckerberg is to maintain work-life
balance as he believes that employees can give their best if the work-life balance is present.
Through effective leadership skills, Mark Zuckerberg attains growth and success. Facebook has
achieved growth and success in the competitive market just due to the right guidance given by
him to its employees. Just due to effective leadership he is able to manage the conflicts and
issues and also he focuses on boosting the motivation level of the employees (Hoffmann,
Proferes and Zimmer, 2018).
But it has been examined that Jeff Bezos is also the popular leader, who is also the inspiration of
other people. He is an American entrepreneur, investor and Philanthropist. He is known as the
CEO of Amazon and he has a major role in boosting the growth of the company in the highly
competitive market. He was born on January 12, 1964, in New Mexico and also founded
Amazon in 1994. It can be analyzed that the company started its business from the online
bookstore and now the company is one of the largest online selling brand (Nisen, 2019). The
leadership style followed by him is unique and different as the main emphasis given by him is on
the customers. The customers are considered as the king. Also, he has a high expectation from
the employees and also he never apologizes for it. Jeff Bezos takes the decisions on their own
without consulting with their employees (Cusumano, 2017).
There are various characteristics which are possessed by him as a leader. It has been observed
that he has the quality of taking high risk. Jeff always takes a high risk by investing the huge
money in the business or in projects. When he emphasized on bringing change from the book
stores to the various products segments, then at that time he has taken a strong decision as he was
not sure that it will be successful or not (Pisani, 2019). But then also he took the risk and now the
company is one of the largest online companies on the global platform. Jeff also possesses the
motivational skill through which the employees are guided to consider the right decisions. He
also focuses on motivating the employees as it assists them to achieve a positive outcome in the
overall activities. To boost the motivation level of the employees, he focused on offering
effective training sessions and incentive schemes (Kantor and Streitfeld, 2015).
If the comparison is made between the two leaders, it has been stated that Mark Zuckerberg
focuses on dealing with the situation with aggression but Jeff Bezos take accurate decisions by
having patience. The main aim of Jeff Bezos is to boost the customer satisfaction as he follows
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Leadership in organization
the customer-centric approach but it is examined that Mark Zuckerberg emphasizes on giving
training and feedback to the employees so that they can give their best towards the activities of
the company. Also, he takes the decisions by consulting the issues with the employees but this is
not the same in the case of Jeff Bezos. It can be stated that the decisions take by Jeff Bezos are
without consulting with the employees. He himself analyzes the situation and considers the right
decisions which are beneficial for the customers and also on some part for the employees. Mark
Zuckerberg is good in communication as he inspires the people or the customers by
communicating with them but for Jeff Bezos, incentives and other perks are considered which
inspires the people (McGurl, 2016).
The approach considered by Jeff Bezos is related to customer-centric but Mark Zuckerberg has
the approach to boost the satisfaction level of the employees. The focus given by Jeff is on the
customer's satisfaction but for Mark Zuckerberg, the employees are the first priority. The success
for Mark Zuckerberg is related to team coordination but for Jeff Bezos, the success is related to
boosting the satisfaction level of the customers. The customer-centric approach is considered in
which the focus is on boosting the experience of the customers towards the services or the
products offered in the market. Also, he emphasizes on listening to the queries of the customers
but on the other hand Mark Zuckerberg focuses on listening to its employees with the aim of
boosting trust and long-time relations with the employees (Moran, 2018).
If compared with Jeff Bezos, it can be stated that Mark Zuckerberg is a high-risk taker as he
takes decisions high risk without consulting the higher authorities. One of the best examples is of
when he acquired Instagram and the decision was taken without consulting his board of
directors. At the time of paying $1 Billion for the social app, he does not consult the same with
anyone and took the decision. He has the quality of self-confidence which has boosted the profit
of the company. In the present era, Instagram is estimated to be worthy of more than $40 Billion.
The decision took by him was profitable for the company but if it is compared with Jeff Bezos it
can be said that he was not a high-risk taker in relation to Mark Zuckerberg. He also took the
decisions to boost the range of the products but the decisions took by him was taken after the
discussion and also by consulting the different consultants (Neilpatel, 2019).
Therefore, it can be concluded that both the leaders are good in the skills possessed by them.
Mark Zuckerberg and Jeff Bezos both the leaders attained success and growth in the highly
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Leadership in organization
competitive market. It can be said that if the best leader has to be selected from Mark Zuckerberg
and Jeff Bezos then it would be difficult as both the leaders are the CEO of the biggest
companies in their own sectors. But Mark Zuckerberg is one of the leaders who are a high-risk
taker as compared to Jeff Bezos. Also, the aim of both the leaders is different as Mark
Zuckerberg focuses on employee's satisfaction but Jeff Bezos emphasizes on boosting the
customer's satisfaction by having a customer-centric approach. So, it can be stated that
leadership skill should be present so that it could be easy to attain positive outcome and also it
helps to focus on boosting the market share of the company in the highly competitive market.
Leaders in the workplace help to achieve a large market share and also impact the overall
performance of the employees in the workplace. Leaders should focus on the overall growth of
the organizational activities in the high level of competition.
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Leadership in organization
References
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Kantor, J. and Streitfeld, D., 2015. Inside Amazon: Wrestling big ideas in a bruising
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