Leadership Integration Project Deliverable

Running head: LEADERSHIP INTEGRATION PROJECT DELIVERABLE
Leadership Integration Project Deliverable
Name of Student
Name of University
Author Note

1LEADERSHIP INTEGRATION PROJECT DELIVERABLE
Table of Contents
Introduction................................................................................................................................2
Background of the organisation.................................................................................................2
Case illustration..........................................................................................................................3
Literature review........................................................................................................................3
Application of theories related to leadership..........................................................................4
Leadership skills.....................................................................................................................6
Transformational leadership...................................................................................................6
High ordered thinking and analysis........................................................................................7
Analysis of dimensions..............................................................................................................8
Creating a synthetic summary....................................................................................................8
Implications of personal action................................................................................................11
Personal action plan.................................................................................................................12
Conclusion................................................................................................................................12
Bibliography.............................................................................................................................14

2LEADERSHIP INTEGRATION PROJECT DELIVERABLE
Introduction
For an organisation to succeed it is necessary that leadership skills within a group
contribute to the success that include creativity and undertaking of challenging activities
(Fairhurst & Connaughton, 2014). Hence, based on the issues and facts it is necessary that
operations within an organisation be strategically analysed so that proper leadership can take
place. The research helps in defining the leadership attributes and qualities that are distinct
while understanding the strategies undertaken by an organisation. Therefore, a smooth and
competitive advantge can be provided so that success in the business can be guaranteed. For
the purpose of the research, issues in Unilever are analysed and recommended strategies to be
used by the company is provided. The relationship and collaboration that exists between the
employees and the employers are analysed in the report.
Background of the organisation
Unilever is a Dutch company that manufactures retail food and drinks to customers
around the world. One of the uniqueness of the Dutch branch of Unilever reveals the
outcomes that can be achieved taking into consideration the competitive threat that the
company faces in the business market. Products of the company are divided as per the needs
of the customers and based on the division of the products Unilever can control the growth of
excess competition in the market. The revenue of the company has been constantly on the
increase and in 2017; the revenue was US$62.22 billion (Unilever.com, 2018). This suggests
that the company have improvement opportunities and takes care of the demands made by the
customers.
The product line of the company reveals two strategies that counteract the immense
competition that exists in the market and the strategies that are undertaken by the company to

3LEADERSHIP INTEGRATION PROJECT DELIVERABLE
solve it (Unilever.com, 2018). The threats of the market can be in the form of external as well
as internal competitors. In order to ensure that Unilever maintains its competitive advantage
in the market, the company undertakes strategies related to niche marketing, acquisition as
well as merger. At the same time, the internal expertise of the company in the form of
maintaining leadership can help it to create a workable business environment (Unilever.com,
2018).
Case illustration
It is important to note that the emerging trends in the current business world require
managers to possess exceptional leadership skills. The leadership skills need to be applied in
every position in an organisation so that it can manage the departments and ensure that the
work in every department is done in a smooth manner. As stated by Bolman and Deal (2017),
the method that is needed to build a competent individual or team is crucial for the success of
a team. The development of a leadership skill is required for the smooth operation of business
and its expansion in the international circuit.
Therefore, in a company like Unilever the leadership competency that needs to be
undertaken promotes the application of leadership skills and knowledge. Designing and
competing in a business market require effective leadership skills in business so that a higher
order of competency can be applied in a practical manner (Northouse, 2018). The skill-based
approach can help Unilever to focus on the integration as well as provide a practise in
leadership. Unilever is currently in the process of dealing with plastic beads that cause a great
deal of hamper in the Australian environment.