Leadership Integration Project

Running head: LEADERSHIP INTEGRATION PROJECT DELIVERABLE
Leadership Integration Project Deliverable
Name of Student
Name of University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Background of the organisation.................................................................................................2
Case illustration..........................................................................................................................3
Literature review........................................................................................................................4
Application of theories related to leadership..........................................................................4
Leadership skills.....................................................................................................................6
Transformational leadership...................................................................................................7
High ordered thinking and analysis........................................................................................8
Analysis of dimensions..............................................................................................................9
Creating a synthetic summary....................................................................................................9
Implications of personal action................................................................................................12
Personal action plan.................................................................................................................13
Conclusion................................................................................................................................13
Bibliography.............................................................................................................................15

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Introduction
In the modern business world, it is necessary for every organisation to ensure that
employees are trained to become competent leaders. The competencies of leadership can be
described with the skills involved to govern the behaviours of the employees (Moore, 2016).
This in turn helps in realising the superior performance of organisations and provides an
opportunity to gain a competitive advantage in the market. The leadership based on the
competencies help in approaching and identifying the problems in an organisation so that
next generation leaders can be nurtured with the aim of meeting the aims and objectives.
Various researches exist based on the type of leadership and global competency so the
better management strategies can be implemented. According to Marshall and Oliver (2017),
every business needs to incorporate current as well as future trends so that leadership
competencies along with effective management strategies can be identified. It is necessary
that business incorporate the potential shown by the employees so that it can develop and
train them to become successful leaders in the years to come. Research works are undertaken
that help to identify the required interventions needed for being a leader and for promoting an
organisational structure and culture with revenue margin and working environment. The
vision and mission of Unilever is addressed in this assignment.
Background of the organisation
Unilever is one of the best and reputed consumer goods manufacturing company that
is headquartered in Rotterdam, Netherlands and in London, United Kingdom. The company
is listed on the London Stock Exchange and Euronext Amsterdam. The company was
founded in 1930 and since then it has operated in over a hundred countries across the world.
Currently the company is under the leadership of Paul Coleman, the CEO and Margin

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Dekkers, the chairperson of the company (Unilever.com, 2018). The products manufactured
by Unilever can be divided into four main divisions that meet the daily requirements of the
people. The divisions are namely based on the food and drink, human care, personal care and
water purifier (Unilever.com, 2018).
Case illustration
The main interest of Unilever is to ensure that the brand can be rebuilt and rebranded
in the market. Therefore, the issue faced by Unilever relates to the dominance of the market
factors as well as factors that deal with increasing the internal capabilities in the organisation.
Therefore, a deeper level of understanding is required so that Unilever can maintain its strong
position in the market. Therefore, the factors that may affect Unilever and the leadership
competencies of the employees can be analysed. One of the biggest issues that Unilever may
face is the fact that some of the employees are not effective leaders. It is necessary that
Unilever maintain leaders that can help in the progress of the business and at the same time
motivate the employees to work harder.
A broader analysis of the issue can be identified by taking into consideration
leadership theories and frameworks that can help a company like Unilever. The frameworks
are described so that the application of it can aid Unilever to maintain a dominating
organisation in the market. Every theory and framework have its unique characteristic that
can be applied by Unilever to solve the problem of leadership that results from the failure to
take a stern notion against the use of plastic from the company (Unilever.com 2018). The
Australian Government is stern towards the law on environment and therefore, it is the
automatic duty of the leaders of Unilever to maintain its business activities in the market by
undertaking appropriate leadership style.

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Literature review
In order to conduct the research, various books, journals, articles and websites have
been researched so that a proper application of the theories and its competencies can be
obtained. The focus is on the improvement of Unilever so that the company can immerse
itself in the market and look for improvement in the competing business market. The literary
work of leadership is presented in the paper along with the analysis of theories and
framework for the business.
Application of theories related to leadership
Transformational servant leadership: According to Antonakis and Day (2017),
transformational leadership can be considered as a paradigm that helps in the transformation
of the notion related to leadership. Although the concept was initial started in 1978, over the
years it has failed to become a conceptual notion for most organisations. This is mainly
because most of the leaders in the competing business market are visionaries and the entire
disruption of organisations is not a mandatory factor for the people. In contrast to
transactional leadership, transformational leadership emphasises on the intrinsic manner in
which motivation can be provided to the employees for its development (Ward, 2016).
Value-based leadership: Tourish (2014) observed that given the varying situation,
leaders can make the call of changing the tactics towards approaching the situation however,
the underlying values and beliefs of the leaders does not change. Value-based leadership is
based on the belief that the employees need to align their personal values along with that of
the organisation. The ethics and values of the leaders are represented from the application of
the mission, vision, strategy, performance measures, incentive programs, procedures, and
values. The leadership approach assumes that the core principles of the managers and the
employees are similar and because of this office, conflicts are limited. Hence, it can be said

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that the value-based approach to leadership helps in promoting productivity, profitability and
integrity among the business.
Leadership Ethics: Collinson (2014) stated that leadership ethics mainly focus on
certain things namely the actions, behaviour, personality and character of the leaders. It is
important to note that ethics are an important part of leadership that helps in influencing the
subordinates. It is essential that a common goal is set so that the team can be united and the
influential role defines the personality of the leaders. Therefore, an ethical environment is
built in an organisation that deters every employee from being a victim from any type of
ethical limitation in the organisation. Therefore, the ethical leadership influences in the
development of organisational values based on which an organisation can built its reputation.
Therefore, it can be said that issues in leadership help in fostering the progress of
organisations and develop a competency in the organisations. It is important to note that
every theory that is associated with the development of leadership can be effective in creating
competency in business as well as maintain the capabilities that help in its success.
Team Leadership: The team leaders foster a favourable work environment for the
team members so that realisation towards a common goal can be attained. As observed by
Priest and Gass (2017) team leaders help in leveraging the strengths of individuals and inspire
the team members so that the weakness of the team can be mitigated. Hence, mobilising the
requirements of the team members is an important duty that every team leader needs to
undertake. Therefore, necessary resources for the improvement of outcomes make team
leaders effective in the business world.
Visioning and Strategy: Another important competence in leadership is the manner in
which visioning and strategising can be maintained. The competency of a leader is based on
the manner in which the tactic of visioning the future can be made (Shapiro & Stefkovich,