Leadership and Management Presentation

This presentation discusses the key criteria, scoring criteria, and attributes for the position of Director of Strategy, Marketing, and Public Relations. It also evaluates three shortlisted candidates for the job.

LEADERSHIP AND
MANAGEMENT

Cover Content
• EXECUTIVE SUMMARY
• LIST OF THE KEY CRITERIA
• KEY CRITERIA
• KEY ELEMENTS THAT SHOULD NOT BE TAKEN INTO ACCOUNT
• SCORING CRITERIA KNOWLEDGE (ARTHUR MCLOUGHLIN)
• SKILLS (ARTHUR MCLOUGHLIN)
• ATTRIBUTES (ARTHUR MCLOUGHLIN)
• (KNOWLEDGE ) ANGELA REDMOND
• WHO BEST FIT FOR THE JOB

EXECUTIVE SUMMARY
• Bia Blasts Snacks (BBS), is a snack manufacturing company and deliver products in
Ireland and United Kingdom. From the past few years BBS has noticed a decline in sales
so they are creating a new position of Directors of Strategy, Marketing and public
Relations. Company has listed some key criteria and on the basis of this they have
shortlisted three applicants.

LIST OF THE KEY CRITERIA
Basis Total 100
Knowledge Planning and Execution 15
Marketing 5
Customer and Personal Services 15
Administration and Management 5
Skills Communication Skills 10
Analytical Skills 10
Interpersonal Skills 10
Attributes Friendly behaviour 10
Influencing Personality 10

Key Elements that should not be taken
into account
• There are different kinds of attributes which are required for a specific
post and need to be consider as well.
• As BBS company is planning to recruit candidate for its new post i.e.
Director of Strategy, Marketing and public Relations. This is being done
because of firm's decrease in sales.

KEY CRITERIA
• Knowledge
Planning and execution
Marketing
Customer and Personal Service
Administration and Management

CONTINUE…
• Skills
Communication Skills:
Analytical Skills:
Interpersonal Skills:

Continue…
• Attributes
Friendly-behaviour
Influencing personality
Corporative in Nature

4. Scoring Criteria
Knowledge (Arthur McLoughlin)
Basis Rating Justification
Planning and Execution 10 of 15 In terms of scoring Arthur will be scored 10 out of 15 because of his
planning and appropriate strategies company's revenue increased to
25 percent.
Marketing 2 of 5 In relation to marketing an individual must be bright and full of ideas
and in this category Arthur will be given 2 out of 5 because he is very
influencing in this category.
Customer and Personal Services 4 out of 5 In this context, Arthur score 10 out of 15 because as per his
performance review he was rated high on social ability and for the
post of Directors of Strategy, Marketing and public Relations it is
required that individual have proper connection with customers.
Administration and Management 8 out of 10 In this category, Arthur has scored 4 out of 5 because has good
managing skills and hardly any of the person worked with him has a
bad words to say in regards to his way of performing their task.

Skills (Arthur McLoughlin)
Basis Rating Justification
Communication Skills 8 out of 10 In relation to communication skill Arthur will be scored 8 out of 10
because during a presentation to the Board he managed to influence all
the board members with his ideas and thoughts.
Analytical Skills 7 out of 10 In terms of analytical skills Arthur scored 7 out of 10 according to the
profile given he was having adequate knowledge of marketing field
and International marketing.
Interpersonal Skills 7 out of 10 In a company interaction with individual is very important and in
this category Arthur scored 7 out of 100 which is good enough due
to his involvement in different activities of an organisation.

Attributes (Arthur McLoughlin)
Basis Rating Justification
Friendly behaviour 8 out of 10 In terms of friendly behavior Ciara is scored 8 out of 10 because she is
trustworthy and honest while doing any kind of activity.
Influencing Personality 8 out of 10 In this context Ciara is scored 8 out of 10 and it is because her deep
knowledge in all the aspects of business whether it is at national or
international level. She has mix of production and employee
orientation.
Cooperative 7 out of 10 In relation to this criteria of cooperative in nature she is scored 7 out
of 10 because she maintains better relation with superiors and staff
members.

(Knowledge ) ANGELA REDMOND
Basis Rating Justification
Planning and Execution 13 of 15 In terms of friendly behavior Ciara is scored 8 out of 10 because she is
trustworthy and honest while doing any kind of activity.
Marketing 8 out of 10 In this context Ciara is scored 8 out of 10 and it is because her deep
knowledge in all the aspects of business whether it is at national or
international level. She has mix of production and employee
orientation.
Customer and Personal Services 7 out of 10 In relation to this criteria of cooperative in nature she is scored 7 out
of 10 because she maintains better relation with superiors and staff
members.

(Skills ) ANGELA REDMOND
Basis Rating Justification
Planning and Execution 13 of 15 In terms of friendly behavior Ciara is scored 8 out of 10 because she is
trustworthy and honest while doing any kind of activity.
Marketing 8 out of 10 In this context Ciara is scored 8 out of 10 and it is because her deep
knowledge in all the aspects of business whether it is at national or
international level. She has mix of production and employee
orientation.
Customer and Personal Services 7 out of 10 In relation to this criteria of cooperative in nature she is scored 7 out
of 10 because she maintains better relation with superiors and staff
members.

(Attributes ) ANGELA REDMOND
Basis Rating Justification
Friendly behaviour 7 out of 10 In terms of friendly behavior Angela is scored 7 out of 10 and the
reason behind this is her good relation with her team mates because of
which all goals and objectives are achieved in speculated time frame.
Influencing Personality 7 out of 10 In context with this Angela is scored 7 out 10 and this is because her
first impression is attractive and the way of talking she uses is quite
pleasing.
Cooperative 7 out of 10 In this category Angela is scored 7 out of 10 and the reason behind
this is because of her coordination with office members and workers
of in NGOs.

WHO BEST FIT FOR THE JOB
• Main role and responsibility of Director of strategy, Marketing and Public
Relations is to work with managers so that effective strategies can be
developed in order to enhance sales and profitability.
• Thus, in relation with BBS, they are introducing a new post and for this
company has shortlisted 3 candidates.

VISION, MISSION STATEMENT
AND STATEMENT OF VALUES
• Draft
• Bia Blasta Snacks which is a manufactures, markets and distributes snack foods, primarily in
Ireland and the UK have faced decline in their sales. Recently, board of directors of this company
have decided to create new designation i.e. Director of Strategy, marketing and public relations.
• Mission of Bia Blasta Snacks is “To spread happiness among people with food”.
•
• Vision of Bia Blasta Snacks is “To become leading food manufacturer in foding sector in all over
United Kingdom and Ireland.
•
• Value statement of Bia Blasta Snacks is that “To maintain the highest level of integrity and concern
for consumers in sales and service.

AN OUTLINE PLAN
• Personal and professional development always assist an individual in
knowing their positives and negative aspects.
• This assist them in improving their personality for future performance and
activities.
• For the post of Director of strategy, Marketing and Public Relations in
BBS company I have recommended Ciara Canaven because of her wide
knowledge in different fields.

REFERENCES
Renz, D. O., 2016. The Jossey-Bass handbook of nonprofit leadership and
management. John Wiley & Sons.
Tobin, J., 2014. Management and Leadership Issues for School Building
Leaders. International Journal of Educational Leadership Preparation.
9(1). p.n1.