Leadership, Management and Development

This presentation discusses the key attributes, skills, and challenges of leadership in organizations. It explores the selection criteria for candidates and the importance of mission and vision statements. The presentation also provides insights on how to develop the right skills for effective leadership.

LEADERSHIP
MANAGEMENT AND
DEVELOPMENT

EXECUTIVE SUMMARY
 Planning The key attributes , knowledge and abilities that the new marketing, strategic
director of a company and the public relations officer possess into the organization.
 Choosing the list of elements which should not be taken into account at the time of selection .
 Choice of the best leadership criteria that plays a vital role in becoming the CEO of the
company(Fallows and Steven 2013).
 The main challenges faced by the company’s CEO in terms of leadership.
 Planning the mission , vision and value statement of the company .
 Planning the key developmental strategies by the company management within the next three
years .

KEY SKILLS OF
DIRECTORS
1. Willingness to work: since the company director is has to answer to the
company owner, shareholders or clients at the end of the day , therefore the
director must motivate his underperforming team and be always ready for hard
work.
2. Adaptability and adjustability : Since everything does not go as per
planned , therefore it is important that the director adapts the current situation and
plans accordingly
3. Diligence and persistence: Diligence means to work hard to on the focused
area. Whereas persistence means continuity to work hard. Therefore both of these
are important for the director .
4. Learning and research skills : Since nobody knows everything right from the
beginning , therefore kit is expected it is important for the director to be always
ready to learn and explore new ideas.

5. Creativity and innovation : The solutions to the business
problems are not always obvious , therefore it is important
that the company’s director is always ready to generate some
new idea in order to impress the clients.
6. Competitiveness : competition happens in every industry.
without competition the director can not set his goals and
capitalize unnecessary. With a string competitive drive
company will be more productive and take works seriously.
7. Leadership qualities :In order to run a business
effectively, the director of the company must know on how to
deal with the current situation with the effective leadership
quality imposed .

8. Observation to the productivity: Being the director of the business it
is the duty of the company director to always put an observation over the
team’s performance. The overall performance of the team will increase
productivity of the company. Therefore the director always observe the
team productivity.
9. Communication skill: The communication skill, always puts emphasis
on keeping the employees happy. Therefore it is the duty of the company
director to always deal with the staffs in a friendly manner. Hence it will fill
the communication gap between the employees and the director.
10.Strong ethics: The company management had to deal with a lot of
clients per day . Each clients are of different motives. So it is important for
the director to always keep cool and stick to the ethics .

ELEMENT NOT BE ELECTED FOR
SELECTION PROCESS
1. Ethnicity: If the candidate is skilful but belonging to ethnicity ,
hence this parameter should not be considered in selection process.
2. Race of the candidate: The cast and the race of the candidate
should not be taken as a parameter for selection. However the
candidate skillset and dedication will be important.
3. Nationality: Nationality of the candidate should not be considered
as an important factor for selection process. If the candidate is
ready to deliver the requirements of the company, then the
selection is to be justified.
4. Gender biasness: The company should not be considering the
gender biasness at the time of selection. The only focus will be on
the dedication of the candidate towards the job.

SELECTION CRITERIA FOR
CANDIDATES
The company should select the candidate for job on the
basis of the following criteria's-
1. Qualifications
2. Skills
3. Experience
4. Communication

CANDIDATE MARKS PREFFERED
Qualities of the
candidate
1. Qualification
2. Skill
3. Experience
4. communication
Preferred Marks( out of 100
points)
1. 20 out of 100
2. 30 out of 100
3. 20 out of 100
4. 30 out of 100

RATINGS PROVIDED TO THE
CANDIDATE The company have shortlisted 3 candidates out of several candidates
for the final interview and have rated them according the previous
mentioned parameters.
Particulars marks
allotted
Candidate
1
Candidate
2
Candidate
3
Qualificatio
n
20 10 20 20
Skill 30 20 30 25
Experience 20 20 20 10
Communicati
on
30 30 25 30
Total 100 80 95 85

EXPLANATION OF THE MARKS
ALLOTED
From the previous table it is seen that according to the parameters set by the
company , among all the three candidates , candidate 2 will be selected by the
company in the post of CEO. The reasons behind choosing the candidate 2 are
as follows-
1. The student has meet the qualification criteria among the rest of the
candidates.
2. The candidate has scored full Marks on the skill set the company asked for.
3. Both the candidate have meet the experience skill except candidate2.
4. Candidate 1 and candidate 3 have scored full marks , except candidate 2.
Hence the candidate 2 is going to be selected for securing the highest marks.

CHOOSING THE SUITABLE
CANDIDATE For selecting the best candidate in the post of CEO of the company the
candidate must posses the following characteristics in order to get selected.
 The candidate has passed the qualification requirement which the company
have in the selection process.
 Candidate 2 have also passed all the skill sets required to be selected for
the post.
 The candidate have enough exposure to be considered in the post of CEO of
this new company.
 Though the candidate have scored less marks in the communication but still
have able to qualify in the rest of the requirements. Therefore candidate 2 is
ideal for the post of CEO of this company.

CHALLENGES FOR THE CEO
 The main challenges for the company CEO are as follows-
1. Building the team with right talent: It is always a challenge
for the company CEO to identify the talented personals who will be
fit in the team(Wang, Guo and Liu,2014).
2. Motivation: It is another challenge for the company CEO to
always motivate the employees to extract the best out of them
every time.
3. Ensuring the right strategy: It is one of the biggest
challenges for the company CEO. Any company who may have
been doing well at the start might be hindered if the scales are not
improved and hence the growth of the company have decreased.

4. Differentiation: Every business person have their own way of
doing business. It increases the capability of the business. Hence
it attracts the target customers by keeping away the
competitors.
5. Breaking traditions : Every business person brings new
ideas and business strategies to the company by breaking the
old rules and regulations. This is how the business can improve
and hence the company will increase profitability(Tillero, Rincón
and Nuñez, 2014).
6. Aligning the priority : In order to improve the business
strategy the business leader must have clear priority to make it
happen. Hence he time management could be allotted for each
task.

MISSION AND VISION STATEMENT
 Mission statement: The mission of the company is to give
the best customer solution with the help of the expertise
provided(Droz et al.,2015) .
 Vision statement: The vision of the company is to be the
best customer service provider within the next three years in
Ireland.

Value statement
 The company is focused on adding some value to the people
as well as to the environment(Suto, 2013) . It includes taking
environmentally suitable decisions for the company as well as
taking some business decisions in order to improve the
organizational structure of the company. Apart from that they
are determined that the person they have recruited will be
able to make the changes required(Kurtz ,Draper and
Silverman,2016).

Developmental plans
 Recruit right personnel: The CEO of the company can look into
the recruitment of right personnel at the right rime by adopting three
stages namely scouting, testing and scaling(Chretien et al.,2015) .
 seek for the right opportunity: since the contracts dealt with are
going to be cross checked, hence dealing with he right is going to be
important . It is also important to seek the business oriented
clients(Dunne, 2014).
 Focus on working : The company CEO must try to focus on
working more other than talking . Hence he has to be an active
listener .
 meeting the client requirement : Since client requirement
meeting are the main issue , therefore the company CEO must try to
recruit those persons who are ready to deliver the requirement.

Put emphasis on importance : The business persons have to be
more loyal towards the customers and always try to provide the
best deals to the customers. And proved to be important to the
customers always.
Service excellence : It is highly important to the customers to
provide good quality service always . So it is important that the
CEO always focus on providing excellent service to the
customer's(Heinz et al.,2015)

References
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