Leadership and Management Theories and Practice in Morrisons

Leadership and management,
theory and practice

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of organisation............................................................................................................3
Leadership and management theories ........................................................................................3
Reflection ...................................................................................................................................6
Action plan..................................................................................................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Leadership is referred as the procedure that is implemented in organisation for the
purpose of leading, directing as well as influencing the behaviour of employees for achieving
defined goals and objectives of organisation in best possible manner. Basically, leadership is the
ability of an individual to persuade other organisational members to perform efficiently and
contribute in attaining pre-defined goals efficiently. On the other hand, management is
determined as the activities of creating organisational planning, mission and goals, organise
resources properly, leading and controlling organisational employees for accomplishing goals
and objectives (Bachmann, Habisch,and Dierksmeier, 2018). These leadership and management
concepts are implemented in organisation for managing things in proper way and motivate
employees to perform efficiently. The report consists various leadership and management
theories and styles in the context of organisation. There are roles and functions of leaders in
leadership are covered. Furthermore, there is a reflective part is mentioned in this report that
covers learning experience and development of various skills during learning procedure within
organisation.
Overview of organisation
In this report the chosen organisation is Morrisons which is British fourth largest
supermarket chain established in the year of 1899 by William Morrisons. Headquarter of
respective organisation is situated in Bradford, England, UK. It provides food and drink, books,
clothing and various other products to its customers through 494 stores all over the world.
110,000 employees are currently working with organisation and it's net income is approx 348
million Euros. Morrisons provides quality products and services to its customers and conducts
various social media marketing campaigns to know about target market and audience and
provide them products and services accordingly for maintain effective positioning in market
place and gain competitive advantages (StorbergWalker, and HaberCurran eds., 2017). It
provides online services and home delivery option to its customers that enhances organisational
customer base and profitability ratio.