Assignment on Leadership Strategy
Added on 2021-04-24
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Running head: LEADERSHIP STRATEGYLeadership Strategy and Human ResourceName of the Student:Name of the University:Author’s Note:
2LEADERSHIP STRATEGYTable of ContentsTask 1...............................................................................................................................................3Force field analysis to critically evaluate how banking industry is influenced by technologicalchanges and customer behavior.......................................................................................................3Task 2...............................................................................................................................................8Critical analysis of the significance of action research and its implementation in baking industry8References......................................................................................................................................11
3LEADERSHIP STRATEGYActivity 1Task 1Force field analysis to critically evaluate how banking industry is influenced bytechnological changes and customer behaviorCustomer behavior and technological changes leave a big effect on the operation processof the banking industry. It is often difficult for the banking sectors to cope up with the changingcustomer behavior and the technological emergence (Jayawardhena and Foley 2000). As per thegiven scenario, it has been found that the irreversible changes in the customer behavior and thetechnology affect the current shape and operation model of the banking industry. Therefore, it isdifficult for this industry to sustain their present business model for future (Oliver 2014). Theeffect of changing customer behavior and technology on banking industry are discussed belowthrough the force field analysis process. In this process, 30 managers from different bakingsectors of UK are taken to collect data. The questionnaires are given below:Q1. How far do you agree that a technological change is necessary for the banking industryto get competitive advantages?TypesTotal number ofparticipantsRespondentsPercentage(%)Strongly agree30516.66Agree301033.33Neutral3000Strongly disagree30413.33Disagree30620Table 1: Importance of technological change in banking industry(Source: Author)
4LEADERSHIP STRATEGYCritical analysis: From the above data it has been found that 33% of total participants agreedthat technological change is significant for the banking industry. However, it has been receivedfrom the different research studies that technological innovation enables the banking industry tomake their operation process fast, which reduces the workforce (Webb and Martin 2017). On theother hand, every business industry focuses on the fast operation process, which can be donethrough technological innovation. Thus, banking industry requires technological innovation toimprove their operating process. On the other hand, 20% of the total respondents disagreed withthis viewpoint as technological innovation often leads the banking sector to face high cost asthey need to hire more technical experts. Q2. How far do you agree that customer behavior is affecting the current operation ofbanking industry?TypesTotal number ofparticipantsRespondentsPercentageStrongly agree30413.33Agree301653.33Neutral3026.66Strongly disagree30310Disagree30516.66Table 2: effect of changing consumer behavior in banking industry(Source: Author)Critical analysis: According to the above table 535 of the total candidates agreed that changingcustomer behavior affects the current system of the banking sector. According to the givenscenario, it has been found sustainability of the current business structure is hampered due to therapid changes in technology and consumer behavior. As argued by Frame and White (2014), inorder to meet the changing demand of the consumers the banking industry failed to retain their
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