Leadership Style and Decision Making

Running head: LEADERSHIP STYLE AND DECISION MAKING
Leadership Style and Decision Making
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1Leadership Style and Decision Making
Introduction:
Wooden Bakery, founded by Mr Edward Bou Habib, came into the scenario in the year 1969,
in Lebanon. The Wooden Bakery had revolutionised the face of the Bakery industry by
quality bread and services to its customers. The company had come into being with the
simple aim of providing freshly baked breads, however, they had also included into their
mission, providing quality services to its customers. Recently, the company is observed to be
including a change management process within the organizational system. To grow and
expand, the company has taken into account international expansion plan, and as the first step
they have expanded over Saudi Arabia. Further, they want to expand across the globe thus,
aiming to become a giant figure in the bakery industry, across the world, and hence, they
want to extend their chain America. Therefore, to materialise the expansion, the company is
observed to undergo a huge decision making process, that is, especially done by the leaders
of the company.
Therefore in the following essay, the change initiative of the company will be evaluated. In
order to that, the decision making processes and the influencing leadership styles will be
illustrated and discussed.
Discussion:
Company Overview:
The company further expanded during the second generation of the company, that is, when it
was run by Edward’s sons. The new generation had incorporated spaces for innovation into
the system along with the inclusion of an experienced management team. The first retail
outlet had come into the industry in 1999, at a prime location of Lebanon and they had first
franchised their operation in the year 2002. In 2009, the company had first taken into its
account the international expansion, and they had first launched their Master Franchise

2Leadership Style and Decision Making
overseas, in Saudi Arabia, which was an emerging potential market and was included as the
first international expansion plan. Further, the company wants to establish their presence in
the global market and strengthen its brand by continuous expansion and growth and
expanding customer base, and for that they aim to focus upon delivering the customers with
highest quality of products and quality services to the same. The goal of the company is to
develop a franchise both nationally and internationally, where the network is to be respected
universally and grow together. Further, to achieve the goals, the organization focuses on the
workforce of the organization and aims to make it a more dedicated, energy driven and
skilful. Further, the company believes in growing together, whereby, both the employees of
the organization and the managerial board will enjoy a strong brand, opportunity for growth
together with the usage of a skilled training program and a proven business formula.
As the company is now trying to expand overseas, it is incorporating changes both into the
business structure and in the business conducts, and exercising changes; within the
organizational structure. Therefore. To enlighten upon the change initiatives that are taken by
the organization, it is important to discuss about the changes that are usually taken by the
organizations in order to initiate the change process. Also, the barriers that are usually
observed in these scenario, will also be discussed. However, since the organization
effectively wants to step into the market of United States, therefore, the discussion of will
primarily focus upon whether or not the organization should step into the American market.
WOODEN BAKERY: SHOULD IT ENTER THE U.S. MARKET?
A particular case study has been made by the Harvard Business Case, in order to understand
that whether, the organization must or rather should enter the American market, and to focus
upon that, the Harvard Business Report has included certain steps that have been explained in
the following.

3Leadership Style and Decision Making
Firstly, in order to understand that whether the company will be able to achieve its goals, the
market condition and the market competition o the country must be evaluated. As observed
by the market analysts, there are certain big bakery brands and organic bakery brands already
governing in the market. Therefore, it can be a bit difficult for the organization to expand
itself across the US market. Further, the company must also be able to offer the people of the
country with some lucrative products that are lacking in the country under an appealing price
structure, in order to grasp the market. The company must also be focusing upon the products
and the quality provided by the other companies to the consumers of the country. Therefore,
the notion is that the company must made a market analysis before reaching and expanding
over the US market, in order to understand the gap in the market, so that, the gap can be
fulfilled by the presence of the company.
Further, the case study has propounded that to understand whether the company will be
effective in the new market and whether the company should enter the market, it is essential
to review the company background, which will further include the undermentioned ones,
Company History:
The company history includes the background of the company, the initiation process of the
company and the aims and objectives that have been taken by the company. Analysis on this
is essential, to understand and evaluate the aims and goals of the organization, as, if the goals
of an organization are in the alignment of the market needs, only then can the organizations
reach and expand over a new market.
Company Culture:
The work culture of an organization uphold the nature of the organization as a whole and the
nature of the business conducts of the same. The motivation present among the employees
and the energy level of the same, helps the people to understand that whether the employees