Leadership Styles in Sainsburys

Context of Business-2

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
1. Introduction of Sainsbury........................................................................................................1
2. Vision, leadership style and management practices ...............................................................2
3. Culture and its management style............................................................................................3
4. Recommendation.....................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business refers to the process of buying and selling of goods and services for the purpose
of earning profit. It deals with number of transactions for continuing its operations for future
course of action (Hammer, 2015). It consists of risks and uncertainties.
Present study will be based on Sainsbury. It is the third largest chain of supermarket in
the United Kingdom.
Report will include brief history of the Sainsbury. It will also include vision, leadership
style and management practices. Furthermore, it will include influence of management style and
business functions and recommendations for the improvement in leadership style, management
practices and various strategies.
MAIN BODY
1. Introduction of Sainsbury
Sainsbury is the third largest chain of supermarkets in United Kingdom with a share of
16.9% in supermarket sector. It is the largest retailer of groceries. After sometime Tesco
takeover Sainsbury to become the market leader and in addition to it Asda came in the second
position by demotivating it and came into third place. It started firstly with fresh foods and then
it expanded its market into packed grocery item such as tea and sugar (Storey, 2016). It was
combined in a private company as J. Sainsbury Limited when it is the largest retailer of
groceries. It provides quality product and lower price to its customers. It's each shop consist of
different departments that are dairy, hams, poultry and fresh meats. It is also provided home
delivery services although there were few cars in that time. At that time products are displayed in
front of coolers during summers as there is no availability of refrigerator. It has over 128 shops
in the United Kingdom. After his death the shop is run by his eldest son. Product offerings and
leadership is also maintained in absence of John James Sainsbury.
It is developing its own brand goods with the aim of offering the best quality and cheap
products in the market. It became public in 1973 and it was wholly owned by family. For the
purpose of entering into this sector Sainsbury gone into joint venture that will be known as
Savacentre. Its first shop was opened in Washington. It's rivalry firms are Asda and Tesco who
has expanded their market into United Kingdom for becoming leader in the marketplace. It also
expanded its business operations in Scotland (Yahaya and Ebrahim, 2016). It relaunched its
brand and named as M&C Saatchi
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that includes the logo of company in orange colour. Slogan that is being framed is “Making life
taste better” that will be replaced from old slogan of Sainsbury.
2. Vision, leadership style and management practices
Vision of Sainsbury is to become most trusted retailer for the customers and people love
to buy things from shops. They give customers first priority and investing in stores so that
customers will have best shopping experience.
Leadership style that is being used in Sainsbury is Democratic leadership style. It is also
known as participative leadership style. It is a type of style that involve followers of the leader to
participate in decision making process. In this every employee is getting an opportunity to get
involved in the activities of the company (Rawat and et.al., 2019). In Sainsbury employees are
involved in decision making process that will facilitate in bringing new ideas and thoughts that
can be implemented for growth of the company. This helps in improving efficiency of doing
work in Sainsbury. If employees are involved in organizational activities they cannot feel alone
and contribute more towards their work. It is beneficial when the problem is not getting solved
then employees will involve in giving solutions that may help in solving.
As different people is having different minds so there are possibilities in finding solution
to the problem. In addition to it this leadership style respect the ideas of employees that will
serve for the betterment for future course of action. In Sainsbury, employees are treated equally
such as they are also having right to take decision for the company. This will lead to increase
profitability and productivity of Sainsbury as different ideas are gathered and then solution will
be made by it (Arnold and et. Al., 2015). Values and moral of employee is also maintained in
Sainsbury. This style helps in sharing ideas and information that is available with particular
employee of the company. Hence, this leadership style helps in motivating employees for doing
work for future course of action.
Management practices followed in Sainsbury is employee engagement it helps in
improving productivity as well as profitability of the company. It will create job satisfaction
among employees as they are more involving in the activities that will help in growth of it. There
is less absenteeism of workers as they are not taking leave and more engaged in the work. They
feel safe and secure at the workplace that will improve their productivity. This management
practice also decrease employee turnover and employees will stay for longer duration of time in
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