Leading and Managing Change and Crisis

Leading and Managing Change and Crisis

Running Head: Report
Contents
Introduction.................................................................................................................... 2
Overview of the case: KFC restaurant in the UK...................................................................2
Crisis life cycle and management......................................................................................... 3
Preconditions.................................................................................................................. 5
Trigger event.................................................................................................................. 8
Crisis............................................................................................................................ 9
Post-crisis.................................................................................................................... 11
A summary case study analysis.......................................................................................... 12
References................................................................................................................... 15
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Running Head: Report
Introduction
The crisis is the most serious event or situation that threatens the viability of an organization.
The crisis is a very challenging situation for the modern leaders and it is very important to
manage the crisis to save the company from permanent losses. In the dictionary, the word Crisis
is defined as the turning point when an important change needs to take place indicating wither
recovery or permanent loss. This report is written with the intent to analyze the case by
considering the theoretical model of the crisis life cycle. The case that has been chosen for
analysis is “KFC restaurant crisis case for 2018 in the UK”. The report outlines some of the
theoretical concepts such as the general crisis life cycle stages and crisis management models.
All these stages are applied with the purpose to clearly define and understand the concept of
crisis management(Green, 2018). Change is also the most important part of the crisis so the
theory related to change management also applied to understand the organizational changes and
cause of the crisis in a more effective way.
Overview of the case: KFC restaurant in the UK
KFC Corporation is the most famous and second largest restaurant chain after McDonald’s as per
the sales. KFC is also known as Kentucky Fried Chicken and World’s number one brand of
chicken. KFC was established in the year 1952 in the United States. The organization has more
than 19,500 outlets in more than 115 countries. Chicken is the greatest USP of the company.
KFC has faced a situation of crisis in February 2018 because of the shortage of chicken.
According to the research and case analysis, it was found that there were approximately 650
stores that shut down in the UK last year because of the poor supply chain management
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Running Head: Report
activities. Out of 870 restaurants in the UK and Ireland, only 266 restaurants were open (Fink,
2018).
Crisis life cycle and management
Crisis is an activity or situation which has the adverse effects on the performance and brand
image of the company. Crisis is the situation which cannot be controlled by the organization in
many cases. There are many reasons which lead to crisis for the organizations such as the fraud
or theft, misconduct at the organization, wrong decision making, financial losses and
environment issues. These type of crisis have the potential to destroy the company’s reputation
and sometimes forced the organization to shut down its business. Because of these crisis
situations, company designed and implemented the crisis communication strategies for the
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