Leading Applied Research

Running Head: LEADING APPLIED RESEARCH
Leading Applied Research
Name of the Student
Name of the University
Author Note

1LEADING APPLIED RESEARCH
QUESTION 1
a) Explain the communication process. Answer in 150-200 words.
The communication is the basis of the existence and the survival of the humans and an
organization too. Communication is the process of establishing and sharing the ideas, the views,
the facts, information and the feelings. It is a way of reaching to the people with a common
understanding. It is the key to the directing of the management function. Communication has
been referred to as the process which involves the three elements such as the sender, the message
and the receiver. The sender is also called the communicator who generates the messages and
conveys to the receiver. The sender is the source where the communication starts. Message is the
idea, the information and the feeling which is generated by the communicator with the purpose to
be conveyed further. The receiver is the person who confirms to the sender about the receipt of
the message and ensures that the communication process is complete and successful.
b) What are the different methods to communicate effectively? Answer in 400-500 words.
Communication can be considered as the exchange of the ideas along with the information
through either the verbal communication or the non-verbal communication. In the recent years,
the business have identified different methods of communication. Such methods can be used
with the internal as well as with the external audiences. The most common methods of
communication in the business sector are the traditional business meetings, video conferencing
and the social media. However, there are several effective communication methods which can
help the organizations to determine the vital decisions with the team. The different effective
communication methods are as follows-

2LEADING APPLIED RESEARCH
The verbal communication- The verbal communication involves the application of words during
the delivery of the intended message. The verbal communication can occur over the phone, in the
group setting or individually. The medium of the message in the verbal communication is oral.
The written and the oral type of communication can be referred to as the verbal communication.
Storytelling is also a type of verbal communication which is extremely effective. The storytelling
can serve a vital organizational function. The strength and frequency of the storytelling method
has a close relation with the organizational communication. The stories can help in the
reinforcement of the organizational culture. The crucial conversation is a skilled way of verbal
communication. It is different from the daily interaction method and requires more in-depth
planning and reflection.
The written communication- The written communication is another effective way which cannot
be ignored in the workplace. It is present everywhere and consist of the traditional paper, the
letters, the pen documents, emails, text chats, reports, the electronic documents and others. The
symbolic language are parts of the daily business operations. Hence, there are some methods
used for the communication and are solely indispensable for any of the formal business
communication along with the issue of legal instructions. The written methods of
communication include the business proposals, the handbooks, brochures, contract and others.
The effectiveness of the written communication depends on the style, grammar, vocabulary and
clarity too. Some of the written communication tools are email and the social media messages.
The social media messages are used for the purpose of communication among the different
departments, divisions and the employees. On the other hand, the email as the communication
method is extremely common and highly essential tool for sharing data. It is one of the most
cost- effective way of communication.

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The oral communication- This is a type of verbal communication which is possible only through
the use of word. There are different types of informal communication such as the rumour mill,
grapevine and the lectures, conference as formal communication which are considered to be the
types of oral communication. The effectiveness of the oral communication depends on the speed,
volume, voice, pitch, clarity, modulation and the body language too.
The face-to-face communication - The face to face communications are the most preferred
method of communication instead of the fact that it is not always reliable. The tolls like video
conferencing has made the face to face communication possible in the large organizations. The
practical meetings are used in almost all the organization for the discussion.
QUESTION 2
Fill in the below table to identify six (6) techniques of data collection. Also write the key facts
and an example of its applicability
Data collection technique Key facts Example
Interviews The interviews can occur
over the phone or
individually. The interviews
can also be done in a
structured manner or
informally. The questions in
the interviews must be
focused, encouraging, clear
and open –ended. The
The one-one –one
conversation with the CEO of
a company who can provide
better information about the
company’s financial success.

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interviews mainly occur
qualitatively in nature.
Questionnaire and surveys - The results found from this
type of data collection are
easy to analyze and can be
compared and contrasted.
The quantitative method is
useful for the analysis.
The survey can be an opinion
survey or the satisfaction
survey.
Observations The observations allow the
study of a particular situation.
It is a god way of providing
additional information about
the respondents or a
particular group. This data
collection method can
produce both the qualitative
and the quantitative data.
The site visits and the after-
school programs for
documenting the interaction
between the staffs and the
youth in the program.
Focus groups It is a type of group
interview conducted among
people who have something
in common. It gathers the
information about the
combined opinions and the
A group of employees in the
project management
department are interviewed
for analyzing the emerging
issues.

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perspectives. The responses
fund form this method are
coded into several categories
and thematically analyzed.
The oral history and the case
studies
This method examiners
people in the way they are
using a combination of the
techniques such as
interviews, observation and
the survey questionnaires.
The cross –cultural issue and
its effects on the profitability
of the organization is
analysed through the case
study made on the company
in the annual report.
The documents and records It consists of the existing
data in the form of meeting
minutes, the databases,
attendance logs, the
newsletters, financial records.
It is one of the most cost
effective way of gathering
information. However, it can
be an incomplete source of
data.
In order to understand the
reasons behind the company’
declining sales, the financial
reports of the last 3 years are
collected and evaluated too.
.
QUESTION 3 Explain the role of technology/ technology services in data collection and analysis
methods. Answer in 400- 500 words.