Leadership Theories and Strategies for Organizational Potential

This document discusses leadership theories, strategies, and their application in maximizing organizational potential. It covers topics such as systematic understanding of leadership theories, assessing the contribution of leaders in executing mission and vision, applying leadership strategies, and assessing motivational theories within the organizational environment. The document also includes a management report on Starbucks, focusing on servant leadership style and the leadership style of Kevin Johnson.

Leading Business
Organisation

Contents
INTRODUCTION...........................................................................................................................3
REFLECTION ................................................................................................................................3
1. Systematic understanding of leadership theories...................................................................3
2 Capacity to assess the Contribution in Executing Mission and Vision of Organization
Leaders........................................................................................................................................5
3. Capacity to apply leadership strategies to maximize organizational potential.....................6
4. Capacity to assess motivational theories within organizational environment for leaders...7
5. Potential leadership style.......................................................................................................9
2. MANAGEMENT REPORT......................................................................................................10
a. Introduction of the report......................................................................................................10
B. Overview of servant leadership style and related challenges to practice.............................10
C. Critical evaluation of Kevin Johnson’s leadership style.....................................................13
d. About Johnson’s strong personal brand as ab effective global leader..................................15
e. Recommendations.................................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
Leadership is the process through which an individual guide, motivate and control people
and group of individuals. It is the way of a person working in the organization to control and
influence the behaviour of employees and achieve organizational goal. In every business
organization leadership play an main role, Higher authorities and directors evolve ideas and
strategies to maintain and leaders provide guidance to workforce how to reaches to goals in
effective manner. It is a style of leaders which influence the behaviour of employees at work
towards the achievement of organizational goal (Henderson, Castner and Schneider, 2018). The
task will ensure various aspect which facilitate knowledge of leadership and leadership styles
which help in expansion & evolvement of a person.
This report is conducted on management of Starbucks, report consist leadership style of
servant besides with provocation, short survey of case study, censorious assessment of leadership
style of Kevin Johnson, discussion on Kevin Johnson style of leadership and advice as well as
accomplishment of task. The business organization which is selected for this present report is
Starbucks. The company was established in 1971 and it headquarter is in Seattle, Washington. It
is a worldwide series of coffee and provide various kinds of coffee on its outlet. With this,
company also provide food products to consumers.
REFLECTION
1. Systematic understanding of leadership theories
A. What are the two fundamental questions that leaders ask to themselves?
There are various questions that a leader needed to ask themselves which will assist in
improving performance and profitability of staff members. The question are as follows:
 What are the information needed for developing effective policies and strategies
for organisation?
 What are the skills and competencies required to motivate and encourage staff
members of the organisation?
The earliest need to be analyse aspects which is mention in an information and this is too
connected with expansion in the information group as long as of customization and services. The

second is related to proper allocation of resources as well as analyzing internal and external
factors of company in order to make better strategy in organization.
B. What are the two aspect of leadership?
There are various key aspects of leadership that is given below:
 It is important for a leader to maintain an effective relationship with employees so
that they can retain with organisation for longer time period.
 There are various situations arise at workplace at the time of leading teams. So it
is essential for a leader to be effective and creative in order to resolve issues
within time period.
C. What is leadership theory?
There are various ways by which a leader can lead teams and groups of an organisation.
Leadership style mainly emphasis on behaviour and traits of a leader which will assist them to
achieve higher growth & success in an effective manner. It is analysed that there is no particular
leadership style is appropriate for a business entity. Therefore, it is significant for leaders to
make use of a suitable leadership styles as per the business situation and market as well.
D. Name two non-identical kind of leadership styles that are suitable for organizational
culture?
Pacesetting: In this type of leadership style, a leader guides from the front and set high
standards for their groups. In addition to this, leaders expects from employees to exceed with
minimal management. It is determined that such leadership style is effective to attain sort term
results and also detrimental for motivation in long-run.
Coaching: It is relatively new as well as guiding leadership style. Herein, the leaders
takes the lead to get the best from his staff members or the team. It is analysed that the basis of
coaching leadership style is dynamic interaction among the employee and the leader.

In the present VUCA world it can be said that environment is highly descriptive. There is
need of leadership for creation of a vision. VUCA stands for volatile, uncertain, complex &
Ambiguous. There are certain aspects that have to be taken into consideration by leaders in
organisation like Starbucks. These are part of changing nature and have to be dealt to enhance
individual performance.
Volatile is a aspect that is related with unpredictably of change that can take place suddenly or
extremely.
Uncertain is not known that not definite and unclear about the present situation that cannot be
relied on.
Complex is different connected parts, there are key decision factors that consist of interaction
between emergence, diverse agents, adaption.
Ambiguous that is understand meaning of recent in different ways.
E. Why do aspiring leaders need complete understanding about leadership style?
In order to become an effective leader, it is necessary to adopt appropriate leadership
style and knowledge of each and every type of leadership style is also important. Information
about each and every leadership style helps leader in selecting appropriate style.
Leaders have to use leadership style such as there is use of autocratic or democratic
leadership style that can help in the process of decision making. In case of autocratic leadership
style it help in making decision without giving any consideration to view point of other
employees. Sometimes there is need to consider the views of other employees that can help in
smooth decisions that can be taken by leaders. So in situations they can change their decision if
they are willing to do so.
It is significant for the leaders to have a proper and effective knowledge about leadership
styles so that they can use it as per the situations occurred. In addition to this, it is analysed that
using of appropriate leadership styles help an entity to implement task in an effective and
appropriate manner that has direct influence on the overall growth and performance of an
organisation in a positive manner.
2 Capacity to assess the Contribution in Executing Mission and Vision of Organization Leaders
A. What is organization’s Mission and Vision?

Vision is something seen it can be an objective of an organization which they can perceived
visually (Gotsis and Grimani, 2016). Vision simply is an ideal or a goal towards which
organization aspires. Mission is purpose or reason of an organization, what it stands for and why
it exists.
B. What role does personnel make in executing Mission and Vision?
Organization is able to achieve their goals & objectives only because of employees so,
workforce play an essential role while implementing vision and mission of a
company.Individuals play a very crucial role in achievement of organisation's objectives that
have to be in synchronisation with the objectives of organisation. Individuals help in supporting
the functions to be performed in more creative manner. In addition to this, it is analysed that
staff members implement out all the activities as per the instruction which help an entity to attain
organisational objectives within given time period.
C. What contribution does leader make in executing mission and vision?
Leaders are the real motivator; they develop strategies in sequence to reaches goals &
also guide or direct employees toward vision and mission of an organization. In addition to this,
it is analysed that leaders aligned all the activities with the set vision and mission of company
and the direct employees to achieve it in a timely and effective manner.
C. What contribution does stakeholders make in executing the mission and vision?
Stakeholders play an important role in every business organization, group of stakeholders
include employees, customers, suppliers, government, stockholders’ company is able to achieve
their vision and mission only under the assistance of stakeholders group. Stakeholders are key
aspects in every organisation that possess influence in functioning of whole organisation in
present and future context. It helps in understand of employees through their vision and mission
so that they can understand their strategy and its future implementation. Moreover, stakeholders
such as employees give their full potential in order to achieve organisational objectives that leads
to increase in performance and profitability of a company.
E. What does leaders require to construct for assessment of contributions?
Leaders need to evaluate contribution of each and every employee in sequence to reduce
conflicts and to make better the performance of workforce or other respective area.

It is important for leaders to focus on the contribution done by stakeholders so that positive
results is gained. Leaders have to make a detailed assessment of the contribution that is made by
each employee so that there can be assessment of performance of each individual. Based on this
there is further rewards and recognitions that are offered to employees to motivate them to
perform better. When employees are motivated to perform better then there is achievement of
better productivity in organisations. Stakeholders are individual groups who are part of
organisation and in Starbucks it is helping them in maintaining of product viability. Moreover, it
help in making improvements in an appropriate and effective manner as well.
3. Capacity to apply leadership strategies to maximize organizational potential
A. What is leadership style?
A leadership style is referring to method or style of leaders guiding and providing
direction, implementing plans and encouraging people. It is a style of leaders which influence
the behaviour of people at work towards the achievement of organizational goal. Leadership
strategy is basically a map which aligns investment in leadership development associated with
the goal, strategy as well as aspirations of business. There are mainly two forms of leadership
strategy that is cost leadership and differentiation. Cost leadership allows an entity to offer
products as well as services at reasonable price without compromising the quality. In context to
differentiation leadership strategy, it help in offering something unique in market so that a firm
can attain competitive advantage at marketplace.
B. What is change leadership?
Change leadership is a ability of leader to control and guide employees with the help of
personal approval and vision and to allocate resources to develop a strong platform for change
(Parés, Ospina and Subirats, 2017). Leadership is viewed as key to effective and successful
change. In addition to this, change leadership is basically the capability to encourage and
influence others via personal advocacy, drive and vision.
C. What is organizational potential?
Organizational potential is the characteristics that create or develop positive and comfortable
organizational culture in sequence to achieve goals and objectives of the company. It is analysed
that organizational potential empowered and motivate staff members which has a positive impact

on the overall productivity and profitability of company. In addition to this, implementation of
work with full zeal by employees assist in market retention for longer time period and also help
in attaining competitive edge at marketplace.
D. What is business context?
Business context means various elements that affect the performance of an organization from
inner as well as outer course of action for proper and effective accomplishment of company’s
tasks and activities. Business context encompasses an understanding of the elements impacting
on overall activities from different perspective, involving what business is trying to achieve, how
decisions are made and so on.
E. Why does leaders need to understand leadership strategies that are applied in
different business context?
Leaders require to acknowledge leadership strategies in order to communicate vision and
mission of the organization to employees. There are various forms of leadership strategy that is
cost leadership, differentiation leadership and focus strategy as well. Cost leadership strategy is
establishing a competitive edge by having the lower cost of operation ad due to this, companies
offer product at lower prices in market. Differentiation strategy is defined as offering unique and
different in market that help in attracting people towards the brand. From all this leadership
strategy, it is analysed that cost leadership strategy is most suitable and effective strategy as it
allow to offer goods and services at lower price without compromising quality. This will help an
organisation to attract large number of customers and attain competitive advantage within the
market.
4. Capacity to assess motivational theories within organizational environment for leaders
A. What is motivational theory?
Motivational theory is task or project of an individual to identify what drives individuals and
group to perform towards the goal and objective. It refers to the theorem which is used to
encourage people for achieving some set objectives of the company.
B. What are two categories of motivational theories?

There are mainly two forms of motivational theory that is content theory and process theory as
well. Content theory is mainly emphasis on what an individuals need in their lives whereas
process theory focuses on behavioural and psychological processes which impact directly on the
individuals level of motivation.
C. What is different term for employee motivation?
Employee motivation is defined as a method of motivating the staff members or an internal drive
to make employees give their efforts and actions towards particular activities which will leads to
attainment of objectives within stipulated time period. Employee motivation is also known as
employee engagement as it help in satisfying staff members and retain them for longer time
period.
D. What is appreciative inquiry technique?
Appreciative inquiry technique is an effective approach to organizational change and
development of leadership. It is used to analyze the condition in which employees are working
and make some improvement if needed to achieve the shared vision and mission of the company.
In addition to this, it help company to brig positivity at the workplace and motivate its employees
to work with full potential towards attainment of objectives and goals on given time frame.
E. Why does leaders require to assess various motivational theories within specific
context of organization?
Leaders required to analyse various type of motivational theories in order to motivate and
encourage employees towards the goals and objectives of a firm. It has been said that for a
business manager it is very essential to critically evaluate the motivational theories as to
understand the importance and significance of that theory for a particular group of staff
members. These theories are implemented for the benefit of overall organisation, therefore it is
necessary for the higher authorities to examine the positive as well as negative influence of such
theories. By doing so it can easily be understood by the management team that which of the
motivational theories best suits the business entity and its staff members. Along with this, it will
help in motivating staff members in an effective manner which increases their overall
performance and efficiency.

5. Potential leadership style
A. Define potential leadership style?
It is a type of leadership style that is adopt to analyse all actions that are needed to develop
potential in staff members so that business objectives and goals is achieved. In addition to
this, it depicts that it is needed for a leader to be more competent so that performance of
employees is improved in a proper manner.
Potential or possible leadership style refers to a style in which leader become more
professional in the area of an organization where employees are already working, it means
accepting new challenges and responsibilities in some other area of the organization. Leadership
potential is the combination of two things cognitive ability and personality of a leader (Lapointe
and Vandenberghe, 2018). This leadership style in improving performance of workforce like
their ability and capability.
B. What are important strengths?
According to the potential leadership style questionnaire (attached in Appendix), it is
analysed that the main strength are team management and effective communication skills. In
addition to this, it is determined that leader have the capability to maintain good relation with all
the team members which help in implementation of activities in an effective manner. Moreover,
leaders have the ability to motivate staff members for doing work in a quality and effective
manner which will help in achievement of objectives within stipulated time period.
There are various key strengths of the leaders such as self-awareness this help in developing
employees working in an organization. Effective communication skill is also one of the biggest
strengths of a leader. Conflicts resolution a leader has to come up with appropriate action in
order to resolve the conflicts in proper manner. This is also strength of a leader to be flexible to
work with different personal styles and approaches.
C. What are the key challenges?
By analysing the questionnaire, there are various challenges is determined that person is not
able to behave in a predictable manner with the team members due to which team members are

not satisfied with the work. In addition to this, person is not able to share its opinions and
suggestion to others which bring down the moral and confidence level.
Leaders face many challenges in their day-to-day working life. Most common challenges
faced by a leader are “change” every factor of an organization is dynamic whether it is internal
or external, so leaders always need to be prepared for challenge related to change. Difficult
people and employees also create challenging situation for leaders. Communication problem
sometime become challenge for leaders.
D. What personal development is needed to develop leadership abilities?
In order to become an effective leader, the skills that are needed is proper interaction skills,
marinating relation with team members and time management skills as well. In addition to this, it
is significant for leader to listen the perspective of others so that right suggestion is given.
Development of all such skills and capabilities will help in attaining objectives in a timely and
effective manner.
It is important for leaders to improve their communication skills as it help in interacting with
staff members in a proper manner. In addition to this, it assist them to make employees clear
about their roles and responsibilities in a proper manner. Moreover, it is significant for a leader to
be dynamic and flexible so that they can adopt changes in an easy and proper manner. Personal
development always helps in developing leadership abilities in an individual. A leader needs to
consider personal development in order to enhance more leadership skills. Personal development
include discipline, a good and positive leader needs discipline (Larsson, 2015). Leader should be
able to encourage and motivate employees it is the personal trait of a leader. A best way to
become a good leader is always keep learning new things. Personal development aspects which a
leader have is motivating others, work with patience, good communicator and listener,
improvement in learning process etc. all these aspects are important to improve the skills and
knowledge of a person.
2. MANAGEMENT REPORT
a. Introduction of the report
In the present report, there will be a discussion about the servant leadership style along
with the changes associated with VUCA environment that us volatile, uncertain & complex
environment. Critical evaluation of Kevin Johnson style of leadership will also be cover in this

section, which will help in improve the productivity as well as performance of Starbucks. In
addition to this, the ethical challenges that is faced by the company and the view of former and
current employees is going to cover. Moreover, there will be discussion regarding why Johnson
have powerful brand image and is a successful global leader. Furthermore, recommendation will
be given for Starbucks in order to attain competitive advantage and sustainability. In the last, the
conclusion will be given of the overall piece of work.
B. Overview of servant leadership style and related challenges to practice
Leadership refers to course of action through which the professional can manage, instant
and ready to influenced tasks and guide others in the direction to achieving organizational
objectives as per the available condition. Commanding is a capability and ability of supervisors
to acquaint employees working in enormous certainty. With effective skills managers and higher
authorities able to deal with various aspects which provides effective outcome to an organization
in an appropriate way. Starbucks, director suppose censorious position which help company to
complete higher tasks through optimizing creative devices and systems. Manage continuously
anticipated to create better vision for future and also motivate workforce to fulfil that vision.
Servant leadership style: This is the technique of leadership in which an individual interacts
with each others and complete all the tasks by backing actual reliable structure. The main motive
of a servant is to serve. This leadership is based on the belief that various leaders serve in order
to acquire higher position. This leadership is usually a lasting belief in which business leader is
on powerful position (Yusuf, 2016). Servant leadership style contain advancing system through
which a company can without stretch advance its services and products and provide power to
staff members to do everything which is essential for an organization. For self-development
towards others this leadership style involves essential quality of proper adjustment,
commiseration, proper job profile along with authenticity. The use of this leadership is identified
as the company highlights importance of caring for personnel as a way of optimizing employee
morale & consumer satisfaction. Former Starbucks President Howard Behar developed this
feature of the firm’s organizational culture because he believed that employees who are cared for
are the ones who care about customers.
A great example of this is Marriott international company (Covin and Slevin, 2017). This
hotel is known as one of the most reputed and well recognised hotel chain around the world. If
founder of this hotel was Bill Marriott and he used servant leadership while managing the

business operations of this hotel chain. In this organisation, the principle used for managing the
business services is “ spirit to serve”. This is helpful in development of business models and
maximizing the benefits of different stakeholders. This hotel provides proper training to its
workforce in order to increase the level of customer satisfaction.
On the other hand, this style is identified to look forward person and higher authority
information transmission from the exercise of managing or directing to build strong relationship
among employees. A phrase servant leadership style was specified by Robert Greenleaf at the
time of twentieth century, he was the acceptable scientist who develop customary style of
leadership through which he can restricted on many types of authoritarian command between
higher authorities & subordinates (Hossain and Islam, 2015). As designated by his way of
thinking, this style of leadership initiative verses general state of affair inside an organization
from their opinion. This is accompanied by the support of this ideology by unsorting lot of
stretch a company is prepared to point out requirements and wants of individuals and also ready
to reply their various questions. There are various conditions and situations in which Starbucks
can applied servant leadership style some situations are discussed below-
Volatile - Term volatile refers to that how with the help of quality material or resources
the business organization can expand things in better way to get higher maintainability in the
market. In the context of Starbucks, by separating two or more items in the market company can
estimated unpredictability. By adopting servant leadership style company is able to reduce this
element through assemble activities from the company’s efforts in proper and effective manner.
With this company is ready to expand their business and able to increase profitability and
productivity.
Uncertain – If threat and advantage probability is similar then it develops exposer
whenever. In surrounding with Starbucks, company usually optimize highest caliber of Arabic
and espresso which is contemplated as a coffee drink. Starbucks is the major espresso company
with high grade espresso customer and get hand made espresso which is mainly set up in tasty
dishes with good quality beans (Stewart-Banks, 2015). In order to provide colossal instrument
security to staff members company utilizing mechanized coffee machine. In this way, company
continuously got better condition from everywhere and from customers globally . Company’s
general development is depending on espresso and cold beverages offered by them in the market.

At the time of vulnerability company apply servant leadership style to face this element and to
accomplish company’s objective.
Complex – When complex situation arises inside the Starbucks, they intensive on those
viewpoints through which they can grow their trades and earning. Company is not able to handle
few situations in the market with the objectives they face not many issues and not prepared to
accomplish its focused-on goals (Huang, 2016). In order to sort these issues from the company
they can utilize servant leadership style through which they can move out from many sided-
natures and ready to provide good quality espresso to their customers.
Ambiguous – With support of servant leadership style, Starbucks announced that no one
is able to sit in the cafe or use its bathrooms without buying anything from the cafe. Company
talk about their past approaches but those weren’t worked well in their stores and declining their
incentives before customers and marketplace too. With this company works properly and
anybody can utilize their bistro without opposing any issue.
By opposing these sort of problems Starbucks is have capacity to manage new arrangements and
methodologies through which company can maintain good relation with consumers and ready to
accomplish tasks related to goods and services which is offered by them to customers. Servant
leadership style is really helpful for Starbucks in order to accomplish their goals and objectives.
Challenges presented by VUCA for contemporary leaders seeking to practice servant
leadership
High level of expectations from diverse range of stakeholders: It is analysed that the
expectations of various stakeholders such as employees, shareholders is high. It is important for a
leader to develop an effective strategy that help in dealing with such challenge and develop good
relationship with all stakeholders.
Generating sustainable profit and remaining competitive: Nowadays, the competition
is getting so high and it is important for an organisation to remain competitive so that it can
sustain in market for longer time period. In addition to this, its important for leaders to focus on
fulfilling the requirements of customer and offer something new at marketplace that help in
attaining competitive advantage at marketplace.
Impact of servant leadership style on Starbucks
 Leaders get involve with staff- This leadership has deep impact on organisational
overall productivity as because leaders change their behaviour, attitude according to the

leadership adopted by them. So, in context with undertaken firm with use of this they can
establish coordination amongst members.
 Positive impact on goodwill- Further, it have have positive impact on entity's goodwill
as members or employees respect each leaders support subordinates in their work in
proper way. It also increases productivity level of management. Moreover, it leads to
accomplishing of goals. Changes culture- When it is used by leaders it change culture of
working environment at wider scale. It converts the culture into employee first approach.
With this changing culture, positivity increases within the work environment at wider
scale.
C. Critical evaluation of Kevin Johnson’s leadership style
Outlining leadership style as indicated by Kevin Johnson’s
Leadership style is supposed to be a basic job which influence every aspect inside the
organization and authorize its followers towards achievement of business objective and condition
in a higher way. As per the view of CEO of Starbucks Kevin Johnson there are various types of
leadership styles within the organization. Effective manager constantly has fortunate and
defining perspectives to expand the business disposition at marketplace. With the help of various
leadership styles, they can able to face difficult situations and also able to expand their service
which straightforwardly think about developing effective workplace. Leadership style which
fragmented into section 3 are discussed below –
Ethical
Based on this style of leadership, Kevin Johnson maintain effective choice to remember
many qualities such as equality, fairness and concern own responsibilities. So, these classified
structures help Johnson to increase moral authority.
Merits – Supervisors and higher authorities can easily raise the level of fulfilment
towards staff members by utilizing ethical leadership style (Taecharungroj, 2017). With this
Kevin Johnson is capable to set clear vision towards Starbucks.
Demerits – Sometime manager is not able to receive all those things so it decreases
benefits of the company.
Authentic

It based on sensible and different approaches through which Kevin Johnson is able to
investigate various equipments and process to develop representative’s execution with regard to
their work.
Pros – Johnson can expand benefits for the company and also ready to accomplish their ideal
objective by applying this theory (Hutt, 2016). This also help higher authorities to pull activities
for creating staff members development clearly.
Cons – The demerit of this theory is that this is little bit confusing theory for
representatives, but Johnson hold such approach in effective manner and beat challenges with
this.
Positive elements of Johnson leadership style:
Great track of financial performance: It is analysed that leadership style of Johnson help
company to maintain a good financial performance and strengthen its market performance in an
effective manner.
Clear vision and Mission: It is determined that using of an effective leadership style help
company to clear the vision and mission to the employees that has positive impact on the
performance and profitability of an organisation.
Democratic Leadership Style
This style also known as participative style of leadership, this is the most common and
effective style of leadership. This style show ability of an individual to convey or share
assignment to staff members and managers for inclusion towards common goal of the
organization.
Benefits – This leadership style is utilized to resolve the difficult problems as director
have ability to perform their task with the gathering structure of organization and also utilizing
large numbers of things to get positive and effective result. Johnson fulfil all the requirements of
representatives and give them various point of view is identified through work.
Drawbacks – The defeatist aspect of this leadership style, if company is not able to
extends with their goal then the company is not prepared for challenges and various issues
managers are not able to work properly. So, Johnson should have different feeling for his work in
order to conquer these sorts of variable effectively.
Stakeholders of Starbucks

 Employees- These are one who who have interest in taking higher wages, demand for
better work environment. These increases work efficiency & productivity level of
enterprise. In reference with Starbucks, they pay low wages to youth & youth rates are of
ten criticized.
 Customers- They are one of most crucial stakeholders of company because they are
major reason through which they are able to generate profit as well as sales revenue.
They have large number of customers across globe which assist them in development of
business.
 Suppliers- They are also being considered as essential stakeholders because they are one
who supply products to end users for consumption. Their interest is in gaining higher
margin profit from buyers. For example- In relevance vendors, undertaken entity make
ensure that correct suppliers are chosen and they are paid well which is examined by
them through (CAFE) Coffee and Farmer Equity.
d. About Johnson’s strong personal brand as ab effective global leader
Personal brand: A personal brand is basically a widely-recognized perception or an
impression of a person that is based on the competencies, actions, expertise and achievements
within an industry, community or in the marketplace at large.
Global brand : These are those brands which are recognized throughout the world. It is
important for a company to attract large number of people towards its products and services so
that a global brand is developed in an effective manner.
Kelvin Johnson is the chief executive officer of Starbuck espresso and an American
representative who have an effective leadership skills. John was a software engineer & after that
Kelvin joined IBM as a system engineer. After this, he moved on to Los Alamos which is a
secondary second in the year 1978 and afterwards Kelvin moved to Mexico state University in
Business Administration. He believe that organisations need to focus on the requirements of
customers and employees as they are the reason of a company success in the market place.
Kelvin Johnson is a passionate servant leader who develop human connections from the
improvement as well as development of an organisation. The various characteristics and skills of
Kelvin Johnson is given below which shows he is an enthusiastic global leader.
Global strategic thinking: Kelvin Johnson is a renowned & strong person who think about
improvement of business & develop effective strategies as well as ideas to attain competitive

advantage (Honack and Waikar, 2017). For instance, when organisation deal at international
level, it is required to apply proper strategies in order to manage and control activities as well as
operations in a proper manner. For this, it is require to follow the strategies of best and effective
in order to take strategic decisions.
Well spoken: One of the major skill that is required to deal with influencer and clients who
is working with the project of a company. Kelvin Johnson have a good communication and
interaction skills as he is easily and properly express its ideas and thoughts to people which make
them to deal with him. This lead Starbucks to gain higher success and attain competitive
advantage at market place.
Rationale why JOHNSON has strong brand & is global leader
 JOHNSON has strong brand and is being viewed as global leader because they focus in
their ethical approach & always make effective decisions in challenging situations. Another reason is that promote and sell nutritional drinks of by focusing on Starbucks as
key element through which they are able to expand their business activities easily.
In addition to this, Kelvin Johnson is a good negotiator that is important for an effective
leader. All these skills help Kelvin Johnson to enhance sales of organisation & develop strong
reputation at the market place.
e. Recommendations
It is important for an organisation to make improvements as it will help company to gain
competitive advantage and sustain in market for longer time period. In addition to this, it also
assist in increasing productivity as well as profitability. The suggestion associated with the
situation is given below in relation to Starbucks:
It is recommended to company to make regular improvements in order to fulfil customer demand
and requirements. For this, it is essential to identify market conditions and customer needs or
gain about knowledge about customer taste as well as preferences (Horsford, Scott and
Anderson, 2018). This will help company to capture high market share that has a positive impact
on the revenue of company. It is determine that customers are the king of market and it is
essential to consider their needs and requirements, Fulfilment of their needs assist company to
gain success and attain competitive advantage at market place.
In addition to this, it is recommended to company to launch an online application that
consist of all the information about offerings of Starbucks. This app allow customers to order

their food and beverage online as it is stated that nowadays online order is a market trend and
prefer by many people. This will help company to attract more number of customers that has a
positive influence on sales. In addition to this, company can organise marketing campaign to
aware people about their online offerings and deliver, this will assist in attaining competitive
edge and attain higher success as well.
Moreover, it is suggested that company can add some new offering to the customers such as
food, breakfast along with coffee. It will help company to increase their sales and earn higher
profit. By offering this, customers find both food and drink at one place which is mainly prefer
by all the people. It also help company to capture high market and strengthen its market position
as well. Along with this, it ensure sustainability of company at market place. With the help of
this, Starbucks can fight with its rivals and gain leading position in the food and beverage
industry.
CONCLUSION
From the above study, it is concluded that servant leadership style assist a company to cope
up with the changes that take place in the environment. In addition to this, it is important for a
leader to take rapid actions so that problems can be solve in an effective and timely manner.
Moreover, it is essential for a leader to have good communication as well as interaction skills as
it will help them to provide direction to employees and attain organisational objective within
stipulated time frame. Discussions have been made regarding the Kevin Johnson’s leadership
style, types of leadership style, theories like motivational theories is explained. Furthermore,
Johnson leadership style, their rationale for being a global has been discussed briefly. Johnson is
an effective role model because with this style, leaders understand their followers point of view
and then final decisions are made. In order to gain success and attain competitive advantage, it is
essential for a company to identify customer taste and market conditions in an effective and
proper manner. Moreover, it is identified that Johnson is an effective role model and inspire
people to attain their desired goals. It is analysed that Johnson implement work in an ethical
manner and provide solutions that is authenic and relevant as well.

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