Leadership Styles and Strategies in Business Organizations

This report discusses various leadership styles, theories, and strategies used in business organizations. It covers topics such as fundamental questions of leadership, key aspects of leadership, leadership theories and styles, mission and vision, contribution of individuals and leaders, motivation theory, servant leadership, and critical evaluation of Kevin Johnson's leadership at Starbucks.

LEADING BUSINESS
ORGANISATIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
QUESTION 1...................................................................................................................................1
Fundamental questions...........................................................................................................1
Key aspects of leadership.......................................................................................................1
Leadership theory (style)........................................................................................................2
Two different leadership style:...............................................................................................2
Understanding various leadership styles:...............................................................................2
QUESTION 2...................................................................................................................................2
Mission and vision..................................................................................................................2
Contribution of individuals in executing the mission and vision:..........................................2
Contribution of leaders...........................................................................................................3
Contribution of stakeholders..................................................................................................3
Evaluation of contribution of the above.................................................................................3
QUESTION 3...................................................................................................................................3
Leadership strategy.................................................................................................................3
Change leadership..................................................................................................................3
Organisational potential..........................................................................................................4
Business context.....................................................................................................................4
Various leadership strategies for different business context..................................................4
QUESTION 4...................................................................................................................................4
Motivation theory...................................................................................................................4
Categories of motivational theory..........................................................................................4
Term for employee motivation...............................................................................................4
Appreciative enquiry technique..............................................................................................5
Need for leaders to evaluate motivational theory regarding organisational context..............5
QUESTION 5...................................................................................................................................5
Potential leadership style........................................................................................................5
Key strengths..........................................................................................................................5
Key challenges........................................................................................................................5
Personal development required to develop leadership ability................................................6

PART 2............................................................................................................................................6
SERVANT LEADERSHIP..............................................................................................................6
Overview................................................................................................................................6
Examples of good practice.....................................................................................................6
Potential Difficulties and Challenges.....................................................................................7
CRITICAL EVALUATION OF KJ'S LEADERSHIP....................................................................7
Identification of Leadership Style..........................................................................................7
Identification of Key Stakeholders of Starbucks....................................................................9
KJ'S PERSONAL BRAND...........................................................................................................10
RECOMMENDATIONS...............................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The process in which a person guides and directs and encourages the behaviour of others in
a group in order to achieve all the objectives and goals it’s called leadership. Leadership can be
ability or computers of a person to influence others in the workforce in a pre-deter mind
appropriate manner. Carving out time for determining personality in a leader and developing
process in order to encourage the human resource is called self-reflection. A number of
companies take in various strategical move in order to define and determine the style of
leadership which would be followed by all the leaders in an organisation. It is also important to
manage leadership in an organisation so that every employee can be guided towards personal as
well as organisational goals. In the following report understanding of various theories of
leadership and abilities of leaders which help them in contributing towards the organisation is
mentioned (Priest and Gass, 2017). This report also describes how can appropriate leadership
strategies be formulated and executed in order to motivate the employs in an organisation. Also,
in this report several leadership styles and a critical analysis of Kevin Johnson’s leadership in
company is discussed. At the end of the report various reasons which can bring in strong
personal brand in individual’s is mentioned along with various recommendations.
QUESTION 1
Fundamental questions
There are a number of questions which a leader requires to ask from themselves which
will help them in developing performance as well as profitability of employees and organisation
as a whole.
 What are the data required by a leader in order to develop strategies and policies?
 What are the innovative and managerial skills required by leader to inspire and motivate
employees?
Key aspects of leadership
Various key aspects of leadership are mentioned below:
 It is required by a leader to be honest to the employs in order to gain their faith and
confidence.
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 There are a number of dynamic situations arising while leading a group there for a leader
needs to be creative enough to come up with unique solutions in the time of need.
Leadership theory (style)
There are a number of ways in which a leader can lead a group or their subordinates. A
leadership style focuses on various traits and behaviour of a leader which will help them in
attaining growth and success for organisation as well as employees.
Two different leadership style:
Autocratic leadership: In this style of leadership all the power, authority as well as responsibility
is rested on a single hand of leader. The leader is responsible for dividing task, roles and
responsibilities in your team(Rosenbach, 2018). Suggestions from subordinates in this leadership
style is not given any importance.
Democratic leadership: In this type of leadership style engagement of all the team members in
decision making process as well as all the important functions of a team is necessary. Leader
motivates their subordinates to come up with new innovative ideas in order to fulfil the required
objectives.
Understanding various leadership styles:
There are a number of leadership style developed which helps an organisation and a
leader to deal with the dynamic changing business environment. It guides a leader on how to
treat the employees and subordinates in various business situation. It also explains various
behaviour and traits required by a leader.
QUESTION 2
Mission and vision
Mission statement of an organisation describes the targets and goals which an
organisation needs to attain in order to gain success and growth.
Vision refers to the desired position of a company in the present market situation.
Contribution of individuals in executing the mission and vision:
Implementing the vision and mission in an organisation is done by individuals who
follow various instructions provided by their superiors in the organisation. Various individuals
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also use their interpersonal skills to develop creative ideas in order to achieve the objective of
task assigned to them.
Contribution of leaders
Leaders are necessary as they motivate, support and help the individuals to attain their
goals and targets. They also help in distributing roles and responsibilities to individuals
according to their skills and experience so that goals can be achieved in time.
Contribution of stakeholders
All the stakeholders have various kind of impact on the working condition in a company. There
are a number of internal as well as external stakeholders who are responsible for the revenues
and profits of company (Martin and et. al., 2017) . It is important for stakeholders to accept the
policies and strategies of company in order to move the company towards growth.
Evaluation of contribution of the above
From the above mentioned discussion it is evaluated that individuals, leaders and
stakeholders are important factor which helps in completion of vision and mission of a company.
Their contribution is necessary for taking various decisions in a company so that profits can be
generated along with maximum productivity for the organisation.
QUESTION 3
Leadership strategy
A leadership strategy defines the behaviour and traits of various leaders who are
responsible for achievement of vision and mission of a company. Various appropriate strategies
are developed by them in order to increase productivity in the organisation.
Change leadership
It refers to a strategy in which employs are influenced and persuaded through increasing
their knowledge, skill and vision by providing various resources so that they can effectively
accept the changes taking place in an organisation. It is seen that many employees resist changes
in an organisation due to which it is required by leaders to use this strategy.
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Organisational potential
This is efficiency of organisation to attain all its goals and objectives. This is a result of
change process and helps in determining exact situation of company.
Business context
This refers to understanding various factors that influence decision-making in a business.
This is in a documented form which is used to monitor and control process in an organisation.
Various leadership strategies for different business context
Through this skills and performance of an individual can be enhanced to increase
productivity for the company. This strategy helps in describing various scope and function in
various business context.
QUESTION 4
Motivation theory
It is important for encouraging and boosting up morale of employees to increase their
productivity (Johnson, 2019) . Various factors are used in order to impact the productivity and
performance of employees in an organisation in motivational theories.
Categories of motivational theory
 Intrinsic theory: Through this theory internal factors of company are impacted. This
usually refers to providing various non- monetary benefits to employees such as
recognition.
 Extrinsic theory: This is a behaviour which increases performance of employs through a
number of tangible rewards presented to them. It can be wages, promotion, various
different perquisites and so on. These rewards helps and employees to increase their
productivity.
Term for employee motivation
In order to determine the term “inspiration”, motivation can be used as a process through
which various aspects which encourages an employee to work with enthusiasm in the workplace
can be determined.
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Appreciative enquiry technique
This is an approach of change management which effects on identifying various manner
of working of an employee and how can it be improved. This refers to a reflective performance
management through which employs morale can we boost in order to increase their productivity
and solve any issues arising while their work in the organisation.
Need for leaders to evaluate motivational theory regarding organisational context
From the above-mentioned part, it can be recognised that motivational theories can be
used to encourage employees and bring out their best performances. Along with this motivational
theory also describes various requirement of an employee which are needed to be fulfilled by the
organisation.
QUESTION 5
Potential leadership style
This is a leadership style which is used to analyse all the actions which are required to
develop potential in an employee in order to achieve goals and objectives of business. This also
depicts that it is required to be more competent so that performance of an employee can be
enhanced.
Key strengths
Problem-solving skills: It is a required skill in every leader which helps them to find out
solutions to various dynamic problems arising in market place and organisation every day
(Glatthorn and et. al., 2018) . Decision making power can be enhanced through this.
Teamwork: This is a strength required in a leader as they need to work in a group making sure
there are no conflicts between the team members. It is their duty to coordinate with all the
members in the team so that all the goals and objectives of team can be fulfilled.
Key challenges
 Negotiation skills: This is a challenge as many leaders do not have negotiation skills to
deal with daily problem arising in an organisation.
 Communication skills: Due to lack of this skill the goals and objectives cannot be clearly
communicated to employs which leads to delay in achievement of goals.
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Personal development required to develop leadership ability
It is required to develop negotiation skills and communication skills so that a leader could
effectively work in an organisation influencing their subordinates by their personality to follow
them and increase productivity for the organisation.
PART 2
SERVANT LEADERSHIP
Overview
Servant leadership is defined as the way of managing and controlling people by a leader
who is providing services to customers by providing dictation for achieving success within
market. In context of servant leadership, there are no rules like traditional leadership and it is
followed within the organisation in which main objective of leader is to operate the management
of organisations properly. Servant leadership is a good approach that is useful for increasing the
the potential in which the organisations are working and managing the achievement of goals and
objectives. Moreover, leadership is helpful in managing growth as well as success of business
that is helpful in in providing motivation to employees and staff.
.
Examples of good practice
Leadership used by different leaders within the organisation must be effective so that it is easy
for the company to achieve goals and objectives. There are different benefits of business
structure and the way in which companies are operating their business. A great example of this is
Marriott international company (Covin and Slevin, 2017). This hotel is known as one of the most
reputed and well recognised hotel chain around the world. If founder of this hotel was Bill
Marriott and he used servant leadership while managing the business operations of this hotel
chain. In this organisation, the principle used for managing the business services is “ spirit to
serve”. This is helpful in development of business models and maximizing the benefits of
different stakeholders. This hotel provides proper training to its workforce in order to increase
the level of customer satisfaction.
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Potential Difficulties and Challenges
When leaders of a company adopt servant leadership for managing employees, there are
various difficulties while managing different business activities. The implementation of servant
leadership within company e is evaluated on the basis of volatile, uncertain, complex and
ambiguous i.e. VUCA environment. Below are some challenges which provides information
about problems associated with managing work.
 Motivation issues - these are defined as major challenge that is involved while
implementing servant leadership. This kind of leadership requires motivated staff and
employees which need proper guidance for doing their work. The scope within servant
leadership is not wide and this type of leadership is adopted for managing the working
efficiency of subordinates and individuals. This is very important for the organisation to
manage the tasks and activities which are assigned to them in proper manner. It is also
concluded that managers and leaders should not involve in practicing autocratic
leadership as this film diminish growth and development.
Inward implementation - this is known as the challenge which is associated with servant
leadership while managing bottom line of the company. Staff and employees can suffer from
ways in which they are not focused properly (Taylor, 2018). It is concluded that leaders of
company must motivate and encourage staff for doing great work and managing their
relationships in effective manner.
.
CRITICAL EVALUATION OF KJ'S LEADERSHIP
Identification of Leadership Style
Leadership is one of the best approach used by managers and leaders of the company to
have control over tasks performed by subordinates. Starbucks is an organisation which is
involved in in managing the employees using effective leadership and providing them positive
environment at workplace. The CEO of Starbucks, Kevin Johnson is following servant
leadership. It is very important for analysing that whether servant leadership will help in
achieving the organisational targets of Starbucks. Kevin Johnson is one of the most reputed
CEO’s across the world. Thus, it is very important for him to analyse the leadership style which
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he is using for managing people. There are both positive and negative factors of servant
leadership. These are described below –
Positive Factors - It is analysed from the case study that previous CEO of Starbucks,
Horward Schultz was not able to perform the organisational activities properly. Kevin Johnson is
leading the company e effectively and his able to manage the present business conditions
properly. It is easy for him to increase the profits and sales of the company effectively. There are
some positive factors which are associated with leadership style used by Kevin Johnson. These
are mentioned below –
Hiring student employees - Starbucks is a coffee shop which highest generally youngsters and
teenagers for providing services to customers. Kevin Johnson is able to focus upon employees
who are studying and working in his company. In the given case study, it is concluded that more
than 70% off of this workforce of Starbucks is of students. The leadership style used by Kevin
Johnson focuses more upon providing effective services to people and managing the student
employees and providing them opportunities to continue their studies properly (Hawkins, 2017).
This provides benefit to leadership style used by Kevin as in this way, companies having full
coverage about the studies of student. This company has started a new plan naming Starbucks
college achievement plan. According to this plan, there is a team of specialists which hires
students looking for job where they can achieve their dreams.
 Customer centric approach – this is a factor associated with leadership style used by
Kevin Johnson. Stakeholders are one of the best leaders of a company. It is very
important for all organisations to manage their stakeholders as it will help in performing
the work properly. There is chance with organisation to provide effective services and
products to customers by analysing the demands and needs of them. Starbucks can reduce
the amount of sugar ingredients in coffee e as it will attract diet and health conscious
customers. Such type of strategies are important for increasing the sales and profit earned
by the company.
 Diversification - this is known as a positive factor and it has originated from a scandal
that took place in the company. There were two people who were arrested on the
speculation. Kevin Johnson manage the issue properly and he initiated diversity and
social inclusion as one of the most important of workplace culture. There are several
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training programs organised for providing information about need of providing equal
respect to all customers.
Negative factors - there are some negative factors that are related with Kevin Johnson's
leadership style. These are mentioned below –
Employee engagement - according to this factor, it is very important for a leader to guide
subordinates properly if there is good employee engagement (Wildavsky, 2017). On the other
hand, if the leadership style is not appropriate and employee engagement is low, then it is not
able for the leader to assign tasks and accomplish them in specified time frame. If there is no job
security, employees will not be satisfied for working within the company. As a leader, it is very
important for Kevin Johnson to manage his business activities properly and take care of
employee engagement as well.
 Time - this is known as a negative factor which is associated with a fact that execution of
leadership requires a lot of time. It is analysed from the given case study that Starbucks
was not able to achieve the target of 20% earnings per share when initially Kevin
Johnson came into management. Every success requires time and it is very important for
the company e to use effective leadership styles and continuously work for achieving
success.
Identification of Key Stakeholders of Starbucks
. Stakeholders are known as important factors for Starbucks as this consists of individual and
groups which are interested in profits of company. There are different stakeholders of Starbucks
which are affected by business operation as well as leadership style followed within the
company. Effect upon various stakeholders of Starbucks is described below
 Business analyst - this stakeholder group is associated with organisations which is
having interest in growth of company. Such stakeholders want to manage the failure
actions of leaders and take business to achieve success. Business analyst think that
leaders should be e using effective methodologies while developing plans and strategies
for company’s success.
 Employees - according to this stakeholder group, it is very important for the leader to
analyse all the problems effectively and manage the success of company properly.
Starbucks is a company that is providing services at global level.
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KJ'S PERSONAL BRAND
This is important to manage the factors associated with strong leadership in order to manage
various business problems. Some of the elements are mentioned below-
 Transformation - this is associated with transformation in the business policies which
can be led by leaders of the company. There are various targets included in the business
operation like changing the way in which services are provided in Starbucks. At this time
of transformation, it is very important to manage the effectiveness of services for
providing operations properly (Bailey, 2019). This is important for company to manage
providing of healthy and hygiene products to the customers.
Calculator approach- Kevin Johnson used calculator approach for managing the brand
reputation of Starbucks and implementing the strategies in in business which will help in
achieving success (Sheninger, 2019). Managing risk is one of the best strategy which is used by
Kevin Johnson and providing effective results to company’s growth.
RECOMMENDATIONS
From the above discussion, there are some recommendations for Kevin Johnson in in
improving the way of leadership style used by him. Although he was able to manage the sales
and profit earned by the company, there is need of focusing on employees and staff. Some of the
recommendations are described below –
 Taking employee feedback - this will definitely help Kevin Johnson to know more about
the problems faced by employees working in Starbucks. In this manner, he can easily
know what is the problem which is faced by employees while working in the company.
By evaluating and analysing feedback given by employees, it is easy to make changes in
in business policies and employee welfare.
 Monitoring - this is another recommendation for the leadership used by Kevin Johnson.
It is important for managing and improving leadership approach because it helps in in
managing the monitoring and controlling of the functions involved within the company.
if there is proper monitoring upon the business problems and cases, leader will be able to
handle the situations immediately and there will be less chaos. In this way, leadership can
be maintained properly.
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CONCLUSION
It is analysed from the above report that leadership is one of the major factor which
contributes to growth and development of the company. Reflection is also an essential factor
which provides and analysis for skills and traits of the person in managing the company. There
are different type of leadership styles used by leaders of various organisations in order to
maintain the growth and success of company. There are both positive as well as negative factors
which are associated with leadership styles used by leaders while managing different business
operations. Stakeholders are also known as an important factor which are directly or indirectly
associated with the working of organisation. There are some key stakeholders which provide
different view point on the leadership style of owner who is managing the business processes.
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REFERENCES
Books and Journals
Priest, S. and Gass, M., 2017. Effective leadership in adventure programming, 3E. Human
Kinetics.
Rosenbach, W.E., 2018. Contemporary issues in leadership. Routledge.
Mendenhall, M.E. and et. al., 2017. Global leadership: Research, practice, and development.
Routledge.
Martin, B. and et. al., 2017. Outdoor leadership. Human Kinetics.
Johnson, C.E., 2019. Meeting the ethical challenges of leadership: Casting light or shadow.
SAGE Publications, Incorporated.
Glatthorn, A.A. and et. al., 2018. Curriculum leadership: Strategies for development and
implementation. SAGE publications.
Covin, J.G. and Slevin, D.P., 2017. The entrepreneurial imperatives of strategic
leadership. Strategic entrepreneurship: Creating a new mindset, pp.307-327.
Taylor, R.L., 2018. Military leadership: In pursuit of excellence. Routledge.
Hawkins, P., 2017. Leadership team coaching: Developing collective transformational
leadership. Kogan Page Publishers.
Wildavsky, A., 2017. Leadership in a small town. Routledge.
Bailey, F.G., 2019. Humbuggery and manipulation: The art of leadership. Cornell University
Press.
Sheninger, E., 2019. Digital leadership: Changing paradigms for changing times. Corwin Press.
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