Leadership Styles and Strategies in Leading Business Organisations

This report covers reflection upon leadership for aspiring leaders, servant leadership, critical evaluation of KJ's leadership, KJ's personal brand, and recommendation for leading business organisations.

Leading Business
Organisations

Table of Contents
INTRODUCTION...........................................................................................................................1
REFLECTIVE STATEMENT (Leadership for Aspiring Leaders).................................................1
TASK1.............................................................................................................................................1
Fundamental Questions..........................................................................................................1
Key Aspects............................................................................................................................1
Leadership Theory..................................................................................................................1
Leadership Styles....................................................................................................................1
Understanding of Leadership Approaches.............................................................................2
TASK 2............................................................................................................................................2
Organisation's Mission and Vision.........................................................................................2
Contribution towards Mission and Vision..............................................................................2
Contribution of Leaders..........................................................................................................2
Contribution of Stakeholders..................................................................................................2
Evaluation of Contributions...................................................................................................3
TASK 3............................................................................................................................................3
Leadership Strategy................................................................................................................3
Change Leadership.................................................................................................................3
Organisational Potential.........................................................................................................3
Business Context....................................................................................................................3
Broad Range of Leadership Strategies...................................................................................3
TASK 4............................................................................................................................................4
Motivation Theory..................................................................................................................4
Categories of Motivational Theories......................................................................................4
Contemporary Term for Employee Motivation......................................................................4
Appreciative Inquiry Technique.............................................................................................4
Critical Evaluation of Motivational Theories.........................................................................4
TASK 5............................................................................................................................................5
Power Point Presentation.................................................................................................................5
MANAGEMENT REPORT............................................................................................................8
Introduction............................................................................................................................8

Main body...............................................................................................................................8
Servant leadership..................................................................................................................8
Critical evaluation of K J's leadership....................................................................................9
KJ's personal brand...............................................................................................................10
Two recommendation...........................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Within business world, it is vital to lead organisation as this find the most challenging
organisational problems that leaders face as well as facilitates harder facts as well as bigger ideas
(Bolman and Deal2017). This report covers reflection upon leadership for aspiring leaders.
Moreover, the management report that includes servant leadership, critical evaluation of KJ's
leadership, KJ's personal brand and recommendation are also discussed in this report.
REFLECTIVE STATEMENT (Leadership for Aspiring Leaders)
TASK1
Fundamental Questions
There are various questionnaires that a leader have to ask by itself. Few of these
questions are discussed underneath:
 How best can forthcoming time be expected as well as firm can be become competent for
this?
 What exactly needs to be improvised to leads an organisation ahead?
Key Aspects
The two key aspects of leadership are: Integrity: It is considered as the vital key aspects as it is related with transparency, faith
as well as honesty that have to be reflected through the action's of leadership.
 Vision: It is considered as the long term objectives that an individuals developed for an
organisation as well as motivates the personnel to focus and attain that.
Leadership Theory
Leadership theory is regarded as a discipline that concentrates upon finding what
develops leader to become successful. Also, this shows practices and process that effective
leaders opt to excel into work area (Cavusgil and et. al., 2014). In respect to principles into
leadership theory aids to become efficacious leaders according to organisational needs.
Leadership Styles
There are many leadership style which are need to be opt through leaders into present
business surroundings. Few are discussed below:
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 Transformational leadership style: Difficult as well as uncertain atmosphere needs a
vision are to be developed to create functions easier for personnel. So, this style is
essential to adopt.
 Situational leadership style: As surroundings is not certain so situational leadership
style is vital to opt as this helps leaders to perform as per circumstances.
Understanding of Leadership Approaches
This is vital that ambitious leaders effectively understand various leadership approach as
different circumstances needs leaders to act consequently for which leaders have to to understand
as well as opt an appropriate leadership approach (Dartey-Baah, 2015).
TASK 2
Organisation's Mission and Vision
Organisation's vision is associated to their futuristics position, to which an organisation
see themselves in upcoming time. Organisation's mission is concentrated on techniques and
procedures which are vital for attaining its vision.
Contribution towards Mission and Vision
People into firm plays vital role in development of mission as well as vision. For
example, it make plans as how to set plan of action so that it can be attained. Also, overall
functions and practices towards organisation's mission and vision are performed through their
staff.
Contribution of Leaders
Leaders develops specific strategies as well as plans that creates a direction for the staff
of company towards their mission and vision. Also, it inspire the personnel in respect to attain a
effective standards towards its performance for accomplishing organisational vision and mission.
Contribution of Stakeholders
Stakeholders has an effective influences upon organisation's performance. They are
accountable towards developing specific policies of firm that is vital in order to attain
organisational mission and vision (Day, 2014).
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Evaluation of Contributions
Leaders are considered as an individuals who are needed to witness as well as assess
contribution of all person into firm. This is vital in respect of organisation's vision and mission as
leaders will be evaluating the whole organisational performance based upon persons contribution
. This needs to be evaluated as well as motivated to leads performance of business.
TASK 3
Leadership Strategy
Leadership strategy is considered as ones within which various process as well as tactics
are formulated through leader in respect to drives organisation towards attaining competitive
edge and sustainability into marketplace efficaciously (Engel-brecht, Heine and Mahembe,
2017).
Change Leadership
Change leadership is considered as the abilities into leader for influencing persons into
firm to develop an efficacious surroundings for adapting modification into organisational
structure or functions. It is attained by formulation of vision and communication.
Organisational Potential
Organisational potential considered an efficaciousness of an organisation in respect to
attaining their entities objectives successfully. Also, it is focused towards ability as well as
efficiency of firm's resources towards obtaining an edge and sustainability into competitive
market.
Business Context
Business context is regarded as an efficacious examination as well as understanding of
various factors that has an effective influences upon an organisation from well-defined
perspective that represents their decision making as well as ascertains their plan of action and
vision (Define the Business Context, 2019).
Broad Range of Leadership Strategies
Leader have to increase the scope of development into firm's various scenarios that is
natural as surroundings of business is dynamic. Thus, getting knowledge about board range of
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leadership strategies will aids to maximise the scope of leaders functions throughout various
context of business.
TASK 4
Motivation Theory
Motivational theory is considered as the overall process as well as activities that are
adapted through persons and influence them to perform towards attaining a particular results or
organisational objective.
Categories of Motivational Theories
There are mainly two categories of motivational theories which are:
 Content theories: This is also considered as the theories of needs that ascertains factors
which encourage individuals.
 Process theories: This is regarded as the theories that identify how individuals get
encouraged.
Contemporary Term for Employee Motivation
The contemporary term which is utilised for staff motivation are performance appraisal,
rewards and others (Erasmus, Strydom and Rudansky-Kloppers, 2016). These may be utilised
through entities for its staff motivation so athat it can get attached towards business.
Appreciative Inquiry Technique
Appreciative inquiry technique is regarded as an approach for change management that
focuses on ascertaining the aspects which are performing effectively as well as how to develop
that procedures in future. Individuals attention plays vital role in this context as firm will develop
on that sided where there is more focused.
Critical Evaluation of Motivational Theories
Critical evaluation of various motivational theories through leaders in context of
organisation is associated with fact that there are several person who perform into firm within
various company (Follett, 2013). Thus, for instance these evaluation will direct leaders in
adapting as well as using effective motivational theory.
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TASK 5
Power Point Presentation
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MANAGEMENT REPORT
Introduction
Leadership is regarded as act to guide, encourage as well as inspire person into
organisation in respect of attaining their objectives. Moreover, this is highly efficacious practices
where firm will be needed for assuring that effective motivation and effective path are developed
for people to perform that will enhance its competence (Harris, 2013). Also, leadership style is
considered as the way as well as approach of facilitating guidance, executing plans as well as
encouraging individuals. The management report is based on critical evaluation of President &
Chief Executive Officer of Starbuck's leadership style. This report covers servant leadership style
and challenges related with VUCA environment, critical evaluation of Kelvin Jonshon's
leadership style and personal brand of Kelvin Johnson. Apart from this, facilitates two
recommendation related to this.
Main body
Servant leadership
This is mainly generated from an essay named as “The servant leader” that is written
through Robert green leaf in year 1970. into this, Green leaf's theory was organisational
leadership traditional pyramids that have to be flipped upside down describing that leadership
have to facilitate support for an individuals who are performing the task rather than staff
facilitating for leadership. Servant leadership is considered as the philosophy of leadership
where the main aim of leaders is to serve. Mainly, it is distinguished from traditional leadership
in which the leader's main concern is to thrive of its organisation (Jansen, 2017). Moreover,
servant leaders are that person who are competent to drive with a fundamental concentration,
placing requirements of another individuals before its own. This kinds of leadership generally
extent beyond firm atmosphere for reaching every one who is related with this. The aim of this
may be summed up as empowering its staff as well as keep them happy. Respective leadership
style outcomes into staff with huge commitment to organisation as well as very much
enthusiasm and energetic for keeping clients happy. So, for attaining this it has to give up few
authority as well as advantage . This is a selfish approach which often stems from deep views of
religious but this may be a secular approach too. Instead of particular set of policies, the
respective leadership is whole about behaviour with that they can approach its management role.
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For example: Cheryl Bachelder, she is the founder of Popeyes Louisiana Kitchen. It is the
struggling restaurant chain required assistances. Their stock has sunk from a peak of £ 34 per
share in year 2002. moreover, she become a good servant leader through being courageous by
establishing objectives which is combined with humble offerings of another people in its journey
(The CEO of Popeyes says becoming a 'servant leader' helped her turn around the struggling
restaurant chain, 2015). There are various challenges which Servant leaders have to face while
practising it. This is not for the heart faint, despite few individuals conception that this is not
indirect as well as soft. This consider as real strengths of character as well as effective network
of support for servant leader for delivering positive outcomes. In addition to this, the more
difficulties as well as challenges faced by servant leadership are traditional organisational
structure where CEO's develops overall decisions, communicate that decisions to subordinates.
The main difficulties with this particular leadership is that, its leaders should sublimate its egos.
The other issues with this leadership is that they may creates staff less encouraged which
outcomes negatively.
Critical evaluation of K J's leadership
Kevin Johnson's who is the president as well as chief executive officer for Starbucks. As
per the given case study, the Kevin Johnson adopt the servant leadership style due to which he
can able to carries out the human connection legacy, leading firm's core strategies for its business
development. As stated into Forbes magazines, Starbuck CEO, Kevin Johnson is known as an
effective servant leader, servant leadership is whole about offering a high intention as well as in
case its higher intention is recognised through everyone into company. For an efficacious leader,
it is essential that all the staff will perform to obtain firm objectives. The main characteristics of
servant leader is empowerment, emotional healing, conceptualizing, innovative value for
community and many more.
He joined Starbuck in year 2009 and in year 2017 he was appointed as a CEO as well as
president and make the Starbucks an international brand. Starbucks may take pride in its name
as well as brand so that all performs their will feel proud as part of this. It have various loyal
consumers in comparison to various enterprises. Also, his company Starbucks have been worked
to enhance customer satisfaction and loyalty as well as also opened up their mobile order
application to person who are not member of their rewards session and also spread their delivery
services to about 25% of their 8000 firm which is operated stores within U.S. In addition to this,
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he has invested to run its new Princi Italian bakery location outside Italy so that they can sell
their goods into Roastery as well as reserves stores. Moreover, within year 2018, his firm
Starbuck was considered as the fifth most admired organisation internationally. It have also
appeared on Forbes, best employers for women, top graded companies of 2018. Moreover,
currently Starbucks firm announced that they has above 8000 firm who owned stores within U.S.
Also, the respective leaders had stabilised its firm that is Starbuck in terms of earning per share
targeted growth of 15% to 20%. In addition to this, through their ethical consideration he
developed a stronger performance some of their example are it is committed to aids clients to
improved nutritional choices through developing commitment to minimise sugar by 25%into
their indulgent beverages by 2020 within any new syrups. In addition to this, he had enhances
their growth of around 5% into U.S. As well as miss their targeted which is a negative sign for
them. They are also responses to radical discrimination incident within 13 April, 2018. This
particular case is considered a negative element. He has also closed all the 379 Stores of Teavana
into U.S. that outcomes the underperformance.
Starbucks continues to develop their corporate social responsibility practices for
addressing the concerns of various groups of it. The main stakeholders of it are staff,
clients, ,suppliers, investors and governments. Among all these some views his leadership style
as a positively as well as negatively. As he opt servant leadership so the employees working their
are viewed it as positive way as they do feel that they are their superior support them very much
in respect of their work. For example: In case of ethical consideration that is response to radical
discrimination incident.
KJ's personal brand
Kevin Johnson has strong personal brand as an effective global leader due to following
reasons:
Johnson is not afraid to make big change- In order to work in corporate world, Johnson
believes in taking big risk so that positive outcomes can be gained in an effective and efficient
manner. As being CEO of recognised coffee i.e. Starbucks, Johnson never afraid in making big
changes for their business. When he left Microsoft organisation, economy of US was at worst
situation. During that time, Lehman Brothers were also collapsed in 2008 so it was clear to bring
changes in order to survive and sustain at marketplace. In such condition, Johnson managed and
handled unexpected changes took place at market and tackle situation in best possible manner
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(Kim and Mauborgne, 2014). If changes are not made then it is too late to survive and sustain at
market place. He also made 100 day plan in advance before he took office. He has adopted
strategy where he made investment of his time and people to connect with him. Johnson has
focused on leadership team, key customers, partners, board, investors and employees in best
possible manner. From the very first day, he started making alteration to be happened in
business.
Johnson Prioritizes Employees- A colleagues named as Brad Brooks who worked with
Johnson during Microsoft and Juniper Networks. He focused on encouraging employees in order
to become part of company's growth. The main aim of Johnson is to improve their employees in
proper manner so that they can perform work and achieve business goal and objectives (Klettner,
Clarke and Boersma, 2014). It is very important to give importance to employees so that they get
attached to business and achieve positive outcomes.
Johnson consider technology as a crucial part of his business- He started his career as
an engineer at IBM, but he didn't consider himself as a techie. He has effective leadership roles
in marketing as well as sales which involved him in working closely along with tech focused
group or teams at his workplace (3 ways CEO Kevin Johnson’s leadership style could shape
Starbucks, 2019). At that place he showed his effectiveness in technology which lead to business
growth which he mentioned in a post of Starbucks website. Johnson also consider himself
responsible for every situation for his team, so he always try to be innovative as well as creative
through their products and technologies which help him in becoming effective leader at the
marketplace (3 ways CEO Kevin Johnson’s leadership style could shape Starbucks. 2019).
Two recommendation
The major recommendation for the Starbucks that they are under the pressure of an
increase in crowed coffee market and they favour to consume from the lower priced rivals that
offers better quality of coffee. Respective issue in front of Starbucks hinders their self interest.
So first and foremost factor that they have to improve for gaining competitive advantage is to
position their product and build for every range of consumers so that they can reach at large no.
of consumer base. Also they have to enter into the mind of consumers to become a leader by
using their existing products and services (Laureani and Antony, 2017). They can also create
new category of products or services in which they currently not operating by looking a niche
market that are lack in their categories of products. The general rule is to start on focusing on
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specific need of consumers and work on it to provide it in proper manner to the ultimate
consumers. It has been realized that there are no. of coffee lovers who are unhappy with the
available options that are provided by the Starbucks so it is recommended that they look towards
the naturally process, authentic coffee beverages in order to enlarge business opportunities
positively.
The another recommendation is that Starbucks have to work more efficiently to make
their staff happy as well as satisfied. For instance,, they have to provide them more rewards as
well as recognition to them as per their performance and work. It will allows them to fulfil its
requirements. In addition to this, also they have to focused upon the strategies which is helpful
for them to keep staff motivated and this will outcomes in more profitability and productivity.
Also, this will maximising their brand loyalty as respective company staff are inspired to work in
effective and efficient manner.
CONCLUSION
As per the above report, this have been concluded that style of leadership are vital to be
opted through person for assuring organisational performance development. The leadership
theories as well as key aspects along with leaders contribution into attaining firm's mission and
vision are needs to be examined for understanding leaders operations as well as concepts. Also,
strategies and motivational theories aids in ascertaining its performance. Self evaluation is
associated to leadership assist to ascertain as which professional development is needed through
person for becoming successful leader. Moreover, the servant leadership is distinguished from
traditional leadership in which the leader's main concern is to thrive of its organisation. This
style will aids them empowering its staff as well as keep them happy. Kevin Johnson has strong
personal brand as an effective global leader as Johnson is not afraid to make big change, Johnson
Prioritizes Employees and many others. All these assists them to become efficacious leaders
effectively and successful. Also, the leadership style of Kevin Jonson's is positive as well as
negative for some stakeholders such as customers, government, suppliers and many others.
Moreover, some recommendation are provided to the respective company that they have to make
tehir staff happy as well as satisfied and so on.
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REFERENCES
Books and journal
Bolman, L. G. and Deal, T. E., 2017. Reframing organizations: Artistry, choice, and leadership.
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Cavusgil, S. T. and et. al., 2014. International business. Pearson Australia.
Dartey-Baah, K., 2015. Resilient leadership: A transformational-transactional leadership
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Day, D. V. ed., 2014. The Oxford handbook of leadership and organizations. Oxford Library of
Psychology.
Engelbrecht, A. S., Heine, G. and Mahembe, B., 2017. Integrity, ethical leadership, trust and
work engagement. Leadership & Organization Development Journal. 38(3). pp.368-
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Erasmus, B., Strydom, J. W. and Rudansky-Kloppers, S. eds., 2016. Introduction to business
management. Oxford University Press Southern Africa.
Follett, M. P., 2013. Freedom and co-ordination (RLE: Organizations): lectures in business
organization. Routledge.
Harris, A., 2013. Distributed school leadership: Developing tomorrow's leaders. Routledge.
Jansen, W., 2017. New business models for the knowledge economy. Routledge.
Kim, W. C. and Mauborgne, R., 2014. The four pillars of blue ocean leadership. Blue Ocean
Leadership Series. pp.1-4.
Klettner, A., Clarke, T. and Boersma, M., 2014. The governance of corporate sustainability:
Empirical insights into the development, leadership and implementation of responsible
business strategy. Journal of Business Ethics. 122(1). pp.145-165.
Laureani, A. and Antony, J., 2017. Leadership characteristics for lean six sigma. Total Quality
Management & Business Excellence. 28(3-4). pp.405-426.
Leitch, C. M. and Volery, T., 2017. Entrepreneurial leadership: Insights and
directions. International Small Business Journal. 35(2). pp.147-156.
Tideman, S. G., Arts, M. C. and Zandee, D. P., 2013. Sustainable leadership: Towards a
workable definition. Journal of Corporate Citizenship. (49). pp.17-33.
Zerfass, A., Verčič, D. and Wiesenberg, M., 2016. Managing CEO communication and
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Online
Define the Business Context. 2019. [Online] Available Through:
<https://www.businesswire.com/news/home/20180201006534/en/Define-Business-
Context-Needed-Complete-Strategic-Initiatives>
The CEO of Popeyes says becoming a 'servant leader' helped her turn around the struggling
restaurant chain. 2015. [Online] Available
Through:<https://www.businessinsider.in/The-CEO-of-Popeyes-says-becoming-a-
servant-leader-helped-her-turn-around-the-struggling-restaurant-chain/articleshow/
46679003.cms>
3 ways CEO Kevin Johnson’s leadership style could shape Starbucks. 2019. [Online]. Available
through:<https://www.cnbc.com/2017/04/03/3-things-you-need-to-know-about-new-
starbucks-ceo-kevin-johnson.html>.
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