Developing a Remediation Strategy for E-commerce Issues

This document discusses the importance of developing a remediation strategy for the identified issues in e-commerce businesses. It covers enhancing the design process, marketing strategy, leadership skills, and financial management. Examples of successful companies in the e-commerce industry are provided.

11Running head: Leading e-strategy
Unit 05: Leading e-strategy

Leading e-strategy
Table of Contents
Develop the remediation strategy for the defined issues as stated in (2)( LO3)..............................3
Establish the best implementation approach & post-implementation review of the success (LO4)
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References........................................................................................................................................7
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Develop the remediation strategy for the defined issues as stated in (2)( LO3)
Based on the issues identified in LO2, it has been significantly analysed that there are several
companies which are facing critical issues for successfully developing an e-commerce business
in the technologically advanced world. In relation to the technological issues identified, it is
recommended for the e-commerce business to enhance their design process including ease of
use, faster loading time as well as consistency, Barnes & Hunt (2013). It is also significant to
consider the importance of search and user experiences for fulfilling the needs and demands of
customers. For example, Amazon.com is one of the biggest players in the e-commerce business
industry due to its efficient and consistent online platform that attracts potential customers from
the market. The company not only developed its design based on the latest market trend through
the use of digital media and cloud computing in the business but also offered customer ease of
use which assisted the company to earn trust, profitability, and reputation in the global market.
Such technological driven business initiated by the company can be certainly used as a
remediation strategy.
On the other hand, the marketing strategy of an e-commerce company needs to be innovative and
interactive for gaining the interests of the user. The majority of the customers are highly attracted
to promotional activities as well as demands good content about the products and services,
Gangeshwer (2013). Hence, it is significant for e-commerce companies to showcase the real
value of the products and services to the customers as they are highly attracted to such a strategy.
In addition, it is also significant for companies going for e-commerce businesses to attain in-
depth market research for developing their online platform to attract and retain customers. One
of the successful companies in the e-commerce business is eBay. The company has not only
maintained an efficient business model but also deliver products and services based on the needs
of the customers. The company has only an online presence and has attained good market
research of promoting its product and services based on a particular geographical area. This
significantly attracts potential customers from the market as the customers comprehend the real
value of the products and services at ease, Huang & Benyoucef (2013).
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Furthermore, leadership skills are essential for the success of every company. Specifically, e-
commerce business companies need good leadership skills that would ensure ethicalness,
innovation, empowered and determinant for running the business successfully. It is highly
recommended to the leaders in e-commerce businesses to attain informed decision-making skills
as well as must plan the business model based on the market present market trend in order to
attain growth and success in the market, Jahanshahi et al. (2013). Managerial decision making
skill is significant for corporate strategy as well as restricting the company in the e-commerce
businesses. One of the best e-commerce business companies for its effective leadership skills is
Walmart. In the business year 2015, the company had to initiate a restructuring of the complete
business model with the use of latest technology. This created critical chaos among the
employees as well as created issues among the existing customers. However, the leadership skill
of Doug McMillon along with other four core members of the executive management, such
issues were minimised as the leadership strategy of the company is completely based on
transformational style. Both the exiting and present customers were offered coupon and add-on
services for such issues which significantly enhanced loyalty and brand image in the market.
Financial management is also a significant aspect in e-commerce businesses which requires
effective attention from top executives. In order to mitigate the issues including insufficient
financial management or lack of financial support, it is recommended to attain a strategic plan
that would ensure minimization of overall consumption, expenses and cost, Kavoura & Katsoni
(2013). In addition, it is also significant to enhance revenue as well as focus on maximizing
profit in the long term. The company Alibaba is one of the remarkable e-commerce business
companies originated from China and has successfully entered the global market due to its
efficient financial management activities. It offers services that are technology enables that
influences its merchants and customers. Hence, financial expertise and experience are highly
required for managing e-commerce businesses.
Technology is significant in today’s market to attract and retain potential customers from the
market specifically through the use of e-commerce platform. In order to stay ahead in the
competition and attain profitability, it is significant for companies to cater technology enables
services, cloud computing, digital media, exchange and return policies, payment of options, ease
of sending messages and quick response time. For example, Otto is one of the successful e-
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commerce companies in Europe due to its innovation and creativity that is well reflected in its
website. The online interface of the company is technology friendly with use of several digital
tools for assisting customers for purchasing a product to its payment. Hence, updated and
advanced technology is highly essential for companies in e-commerce businesses to attain
growth and sustainability in the market, Kim (2013).
Establish the best implementation approach & post-implementation review of
the success (LO4)
In order to attain the best implementation approach for e-commerce business, it is significant to
analyze each step wisely through strategic planning for attaining maximum return on investment.
It is certainly essential to integrate user-perceived quality in the design of the website.
Companies including Amazon, eBay, Otto, and others are the best examples for developing a
successful platform in the e-commerce business. The 1st step is to prepare a strategic business
plan which needs to align with the norms and trends in the e-commerce industry, Laudon &
Traver (2016). It integrates budgetary controls and management through informed decisions. The
2nd step is to select appropriate technology that would deliver maximum benefit to the need
customer. It integrates the effective design of the online platform for attracting potential
customers. The 3rd step is customer acquisition that would help to reach out to the new generation
of customers. It must integrate search engine optimization, search engine marketing, email
campaigns as well as social media marketing for reaching out to customers around the world,
Mohapatra (2013). The 4th step is to initiate customer engagement and retention strategy which
requires effective leadership skills as well as a good marketing strategy by focusing on key
metrics. The key metrics should be business and technology innovation for attracting and
retaining potential customers from the market. It would ensure a successful implementation
strategy for e-commerce business companies, Wang (2013).
For post-implementation review, it is significant to assess the performance of the website by
investigating customer flow and engagement, analysis of competing for websites as well as a gap
analysis. It would assist to monitor and measure the process as well as develop significant
changes for upgrading the website. In addition, the sales principles of AIDA or awareness,
interest, desire and action principles can be integrated for analysing customer acquisition rate in
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order to develop effective services and products offering via an online platform, Savrul et al.
(2014). Key metrics including the rate of customers entering the website, total revenue
generated, the rate of customers converted and cost of customer acquisition needs to be analysed
explicitly. This would certainly assist the e-commerce company to review its implementation
success as well as would assist to detect the gap present for rectification.
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References
Barnes, S., & Hunt, B. (Eds.). (2013). E-commerce and v-business. Routledge.
Gangeshwer, D. K. (2013). E-commerce or Internet Marketing: A business Review from the
Indian context. International Journal of u-and e-Service, Science and Technology, 6(6),
187-194.
Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at
design features. Electronic Commerce Research and Applications, 12(4), 246-259.
Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2013). E-commerce for SMEs: empirical insights
from three countries. Journal of Small Business and Enterprise Development, 20(4), 849-
865.
Kavoura, A., & Katsoni, V. (2013). From e-business to c-commerce: collaboration and network
creation for an e-marketing tourism strategy. Tourismos, 8(3), 113-128.
Kim, D. (2013). Under what conditions will social commerce business models
survive?. Electronic Commerce Research and Applications, 12(2), 69-77.
Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society.
Mohapatra, S. (2013). E-commerce Strategy. In E-Commerce Strategy (pp. 155-171). Springer,
Boston, MA.
Savrul, M., Incekara, A., & Sener, S. (2014). The potential of e-commerce for SMEs in a
globalizing business environment. Procedia-Social and Behavioral Sciences, 150, 35-45.
Wang, D. (2013). Influences of cloud computing on e-commerce businesses and
industry. Journal of Software Engineering and Applications, 6(06), 313.
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