Developing a Remediation Strategy for E-commerce Issues

11Running head: Leading e-strategy
Unit 05: Leading e-strategy

Leading e-strategy
Table of Contents
Develop the remediation strategy for the defined issues as stated in (2)( LO3)..............................3
Establish the best implementation approach & post-implementation review of the success (LO4)
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References........................................................................................................................................7
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Leading e-strategy
Develop the remediation strategy for the defined issues as stated in (2)( LO3)
Based on the issues identified in LO2, it has been significantly analysed that there are several
companies which are facing critical issues for successfully developing an e-commerce business
in the technologically advanced world. In relation to the technological issues identified, it is
recommended for the e-commerce business to enhance their design process including ease of
use, faster loading time as well as consistency, Barnes & Hunt (2013). It is also significant to
consider the importance of search and user experiences for fulfilling the needs and demands of
customers. For example, Amazon.com is one of the biggest players in the e-commerce business
industry due to its efficient and consistent online platform that attracts potential customers from
the market. The company not only developed its design based on the latest market trend through
the use of digital media and cloud computing in the business but also offered customer ease of
use which assisted the company to earn trust, profitability, and reputation in the global market.
Such technological driven business initiated by the company can be certainly used as a
remediation strategy.
On the other hand, the marketing strategy of an e-commerce company needs to be innovative and
interactive for gaining the interests of the user. The majority of the customers are highly attracted
to promotional activities as well as demands good content about the products and services,
Gangeshwer (2013). Hence, it is significant for e-commerce companies to showcase the real
value of the products and services to the customers as they are highly attracted to such a strategy.
In addition, it is also significant for companies going for e-commerce businesses to attain in-
depth market research for developing their online platform to attract and retain customers. One
of the successful companies in the e-commerce business is eBay. The company has not only
maintained an efficient business model but also deliver products and services based on the needs
of the customers. The company has only an online presence and has attained good market
research of promoting its product and services based on a particular geographical area. This
significantly attracts potential customers from the market as the customers comprehend the real
value of the products and services at ease, Huang & Benyoucef (2013).
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