Leading Organizational Change | Coca-Cola

Running Head: Leading Organizational Change
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Leading Organizational
Change
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Leading Organizational Change 1
Contents
Purpose and Background Context..........................................................................................2
Current Position of Business..................................................................................................2
Drivers of Change..................................................................................................................3
Change Model........................................................................................................................4
Implementation of strategies for Change...............................................................................6
Recommendations..................................................................................................................8
References..................................................................................................................................9

Leading Organizational Change 2
Purpose and Background Context
The purpose of this paper is to enlighten the reader with the information about the
company Coca Cola and implementation of change management strategies in the given
organization. Based on changing trends in the international environment, the companies have
also started facing the need to implement changes in their internal as well as external
environment so as to satisfy the customers in a better way and initiate customer loyalty as
well. The given paper highlight the details about the current position of the company Coca
Cola, its drives of change and implementation of change management theory or model. The
change management strategies are then aligned with the 7S of McKinsey to strengthen the
strategies of the company. Through the analysis of this paper, the organization Coca Cola
would be able to find out the issues present in environment of Coca Cola that are making it
difficult for the organization to progress. Further, the organization would successfully be able
to work on such issues and provide effective measures to fight with the problems and
implement success for the business.
Current Position of Business
Coca Cola is an international brand that works in the beverages segment. The
organization provides carbonated soft drinks to the people in the worldwide environment.
The company was originated in the year 1886 in US by John Stith Pemberton which was
further bought by Asa Griggs Candler. Currently, the organization works with a number of
86200 employees present in different branches worldwide. Further, the company earned
revenue of US $ 31.85 billion in year 2018. Biggest competitor of Coca Cola is PepsiCo that
provide similar range of products in the business environment (The Coca Cola Company,
2020).

Leading Organizational Change 3
It should also be noted that the company believes in innovation and perform several
tasks to innovate the functions of the company and products as well. This is one of the
biggest reason due to which the company is leading the international market of beverage
segment. The company served world’s first Coca-Cola at the Jacobs Pharmacy in Atlanta,
since then, the company has evolved with an exponential speed. The works with a group of
more than 500 brands working under them like Zico coconut water etc. and satisfying
customers present in the worldwide environment. Further, it should be noted that the
company explained about its services by stating that ‘they do the business in the right way
and not in just easy way’. The organization works to manage their CSR activities but still
they lay great impact on the environment and communities (Sharman, Larkin, Fernandez, &
Esteves, 2019).
Drivers of Change
 Growing health concern of people is one of the biggest driver of change for the
company Coca Cola in the worldwide environment. It should be noted that with the
depletion of environmental conditions, the customers have started thinking more
about their health and eating habits. Due to which they categorize their food as good
and bad, hence carbonated soft drinks comes under the category of bad products for
the customers (Cameron, & Green, 2019). Thus it can be said that the changing food
habits of the customers is acting as the biggest driver of change of the company Coca
Cola. It should be noted that due to this change, the customers are positioning this
brand as an organization that serves junk and unhealthy products in the environment
(Sundbo, 2016).
 The environment is another biggest driver of change for Coca Cola Company. As
mentioned above that the business actions of Coca Cola affect the environmental
conditions in bad ways due to which it becomes important for the organization to