logo

Leading People in Creative Teams Assignment - Toys “R” Us

   

Added on  2020-12-10

11 Pages3709 Words164 Views
Leading People in Creative Teams(CASE STUDY ON TOYS “R” US)

Table of ContentsINTRODUCTION ..........................................................................................................................1Case Study..............................................................................................................................1(a) The problem......................................................................................................................2Implication of problem...........................................................................................................4Critical literature review.........................................................................................................4Critical application of strategies.............................................................................................5(b) Leadership and management behaviours considered pivotal to achievement of changeneeded.....................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTION A creative team is a group of persons which bring up unique and ingenious ideas and takesteps so as to convert the proposed idea into action. It is essential that effective leadership andmanagement is utilised significantly within organisation to optimally lead such teams (Le Royand Fernandez, 2015). Leaders and managers in an entity set the pace of team by putting forth anexemplary leadership that defines the way in which tasks need to be executed within thecompany. This assignment is based upon Toys “R” Us which is an international clothing, toy,baby product and video game retailer headquartered in Wayne, New Jersey, US. This assignmentwill take into account the problems witnessed within the company along with its implications.Besides this, leadership theories and frameworks are included that could be employed byenterprise to deal with the problem. Furthermore, leadership and management behaviour requiredfor implementation of change is discussed.Case StudyToys “R” Us has been operating since 1948 by making use of its brick and mortar storemodel. The company has employed amiable staff who are always willing to welcome customerswithin the stores and assist them in finding the products of their choice. Yet the leaders withinthe organisation failed to implement the aspect of customer touch in their online business. Themajor drawback of organisation was lack of consistent leadership and management as the topexecutives of company kept on changing. This happened largely due to the belief of topmanagement that experienced and successful leaders within the organisation will be able to drivethe company successfully and lead it to success. The inconsistency of leadership restrained thecompany from direct engagement with customers. The e-commerce team of Toys “R” Uspossessed knowledge that a number of tools and techniques were required to gain additionalinformation about customers through which business can design and implement accessible,engaging and specifically targeted campaigns. Yet the leaders of Toys “R” Us could not perceivethe same due to the inconsistent leadership pattern existing within company. Thus, contrary tolarge scale companies like Electrolux and Whirlpool, this organisation failed to embrace digitaltransformation. The enterprise was unsuccessful in building a customer touch with its online baseand consequently, the revenues as well as profits of company were massively impacted. Toys“R” Us was not earning any profits since 2013. As a result of it, this enterprise finally filed for1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Coca-Cola Management Team
|4
|702
|177

Leading Innovation and Change
|12
|2425
|22

Management Style and Principles of Ken Murphy in Tesco
|10
|3576
|1

(PDF) Creativity and Innovation
|7
|1798
|163

Leadership and Management for Service Industry
|16
|1369
|20

Assignment on Leading Strategic Decision Making
|15
|4066
|27