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Leading Strategic Decision-Making - Twitter

   

Added on  2021-01-02

10 Pages2575 Words224 Views
Leadership ManagementProfessional DevelopmentDesign and CreativityPolitical Science
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Leading Strategic Decision-Making
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Table of ContentsINTRODUCTION...........................................................................................................................1QUESTION 1...................................................................................................................................1QUESTION 2...................................................................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONThe project report is based onLeading Strategic Decision-Making. It will highlight thestrategies which is being formulated by the Twitter in order to achieve its business goals andobjectives. The project report will outline the Ashridge Mission Model. The report will furtheranalysis the case evidence on mission, values and strategy. The report will discuss the roleplayed by the leadership and management approach at Twitter. Further the report will outline thedecision-making relates to deliberate and emergent forms of strategy development. The reportwill distinction between deliberate and intended strategy of Twitter. Lastly it made conclusion onthe basis of competitive advantages of Twitter.QUESTION 1TwitterTwitter is an American online social networking site on which users interact with one anotherthrough tweets. Tweets were initially restricted to 140 characters but later on November 7, 2017,this limit was doubled for all languages. Except the languages namely, Chinese, Japanese, andKorean.Ashridge Sense of Mission model Ashridge Mission Model is a mission statement consist of four important dimensions namely,purpose, strategy, values, and behavioural standards of the Company. PurposeThe purpose of Twitter is to create Small Business Marketing and to create open platform forlistening User voice. Twitter sets a social media platform as a terrific place in order to listen tothe social issues of the people. The purpose is to read the people content as well as to evaluatethe reactions of currents events on the users accounts.StrategyProducts and Services for UsersThe primary service of Twitter is to provide global platform for the public self-expressive styleand allows doing conversation in real time. The Twitter allows people to create, consume anddistribute there content (Birim, 2016). The reach of Twitter content is extends to a larger globalaudience. Media outlets and the Twitter platform add value to their user experience bycontributing content to the world’s most trusted media partners like BBC, CNN, Bloomberg andthe Associated Press.1
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