Leading Through Digital Disruption

Leading Through Digital
Disruption

Introduction......................................................................................................................................3
The case for Change....................................................................................................................3
Task 2...............................................................................................................................................4
Capture Insights...........................................................................................................................4
Task 3...............................................................................................................................................5
Make Fast Decisions....................................................................................................................5
Task 4...............................................................................................................................................6
Create a Digital-ready culture......................................................................................................6
Task 5...............................................................................................................................................7
Advise on how formal and informal leaders should help to foster a digital-ready culture to
support the digital transformation of your chosen company.......................................................7
Task 6...............................................................................................................................................9
Mention below are some tools of collaboration..........................................................................9
Task 7.............................................................................................................................................10
key attributes and behaviours in a leader to help build a culture that supports the success
company’s digital transformation..............................................................................................10
Conclusion.....................................................................................................................................11
REFERENCES..............................................................................................................................13
REFERENCES..............................................................................................................................14

Introduction
Digital Disruptions is considered as a change that happens when new business models
and new digital technologies impacts the value proposition of present services and goods. The
rapid enhance within the use of the mobile devices for personal work and use. Within the fast
changing world competitive marketplace ,where leaders needs to asks on to drive digital
disruptions and highly visible roles But at the same time challenges are also arises. Present report
focuses on Capture Insights, Make Fast Decisions, Create a Digital-ready culture and some tools
of collaboration. Report focuses on Shell created, cloud-based data science platform and
associated its digital capabilities to fill its data science skills gap and solve a multitude of
business question
Task 1
The case for Change
Shell is one of the companies that are going through digital transformation. Shell’s
created and leverages a common, cloud-based data science platform and associated its digital
capabilities to fill its data science skills gap and solve a multitude of business question. This is
aimed at improving and rightsizing inventory to enhance supply chain operations (van Beurden,
2017). Through its digital transformation, Shell uses predictive analytics to optimise ordering,
storage and utilisation of pieces of spare parts. Shell is also using machine learning to predict
trips and failure of events on critical equipments such as valves and compressors. This enabled
company and its engineers are also using big data and digital technology to improve efficiency
and boost production. Shell is an oil and gas company and this is why operational efficiency is
very important and this is why digital transformation have added value in Shell. Open innovative
programmes seek to partner with creative people, companies and organisation from diverse
backgrounds are utilised by Shell to innovate new and better ways to unlock energy sources and
meet the growing world demand. Threats that Shell company is facing are inefficiency of supply
chain, this can affect overall inefficiency of the company. Lack of expertise to lead digitalization
initiatives, lack of overall digital strategy, budget are some of the threats that company is facing.

Expertise to lead digitalization initiatives- This means that it is important organisations are
having required expertise in digitalisation. This is because having required knowledge and skills
it is not possible to initiate digitalisation. This means that people should be having knowledge in
context of which digital initiatives are being taken. This means when digital initiatives involve
big data, it is important that people involved are aware of the concept and its functioning.
Lack of digital strategy- This is another threat in which without having adequate and proper
strategy it will not be possible to successfully start and complete digital transformation.
Through the digital transformation that Shell has undertaken will enhance supply chain of
Shell. This will also improve other operational processes including ordering, storage and
utilisation of spare part inventory (Clifford and et.al., 2018). This also causes efficiency in
operational processes that lead to financial benefits (by increasing profit and revenue and
decreasing cost) and further can also contribute in customer satisfaction as it improves product
and service of Shell.
Task 2
Capture Insights
It is important for successful operation of business in a market, they are aware of
different changes that their business require. Other than this, it is also important for business to
identify actions and decisions of their competitors. This allows making right decision for the
business. Shell is operating in oil and gas industry and this is why it requires identifying its
competitors in oil and gas industry (Shivajee, Singh and Rastogi, 2019). ExxonMobil, BP,
Devon Energy are few of the competitors of Shell and in order to stay ahead in competition it is
important that Shell identifies and is aware of different activities of its competitors. This will
allow Shell to take decisions through which its decision and activities can take competitive
advantage in the industry. There are different techniques that Shell can use in order to gain
information regarding different macroeconomic trends, competitors and partners.
Using Big Data- Big data is one of the technique that Shell can use in order to gain information
about competitors, macroeconomic trends and partners of the Shell. Big data is a field that treats