Introduction to Marketing Lecture 1: Introduction to Marketing Topic Outline
VerifiedAI Summary
Identify the key elements of a customer value-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. The Marketing Process: Creating and Capturing Customer Value and Marketing CONCEPT Learning Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts. The Marketing Process: Creating and Capturing Customer Value and Marketing CONCEPT Learning Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
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