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Leisure Management Assignment

   

Added on  2020-10-22

8 Pages2498 Words56 Views
Leadership ManagementPolitical Science
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LeisureManagement
Leisure Management Assignment_1

CONTENTSContents...........................................................................................................................................1INTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Key macro issues within business environment of Travel and Leisure sector............................1Potential impact at micro level within hotel................................................................................2Reflection over challenges faced and ways overcoming it..........................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTION Travel and Leisure industry consists of broader category of field within services industrywhich offer services to people who are away from their regular surrounding for the purpose ofbusiness, leisure and other purpose for not more than a year. It includes several sectors like foodservice, lodging, event planning, transportation and accommodation (Moutinho and Vargas-Sanchez, 2018). This report consists of detail description about the macro environmental issuespresent in external environment which affect the travel and leisure industry. In addition to this italso includes the potential impact of macro issues at micro level by considering the example ofother related sub sector businesses. MAIN BODY Travel and Leisure is considered as one of the biggest industry which involve group ofsectors within it and provide services related with lodging, leisure, travel, accommodation, foodservices, cruise line and other additional field related with tourism. With the integration ofeconomy and other fields of two countries with the medium of globalisation, the route of peopletoward travelling also get increased which in turn helped in development of travel and leisureindustry. This is because all the sector within the industry i.e. from cruise lines, airlinesand hotels to restaurants, tour companies, and theme parks are interconnected interm of their operations. Key macro issues within business environment of Travel and Leisure sectorWith the improvement in political relation and economic development of countries Thomascook is expanding its operations at rapid pace which in turn also support in improving the qualityof services. But apart from all this there are certain issues that are present in macro environmentof Thomas cook which in turn also affect the other sub sector of industry in many ways (Duncanand Cohen, 2016). These macro environmental issues can be better understood with the help ofpest analysis which work toward analysing the macro environment to determine factors that mayharm business along with several opportunities or threat present in external environment. PESTanalysis of Thomas Cook is explained below:Political: - It includes factors like rules, regulations, framework that are fixed bygovernment. This is one of the biggest challenge which hinder the growth anddevelopment of travel and leisure industry. It is because clashes between government oftwo countries give birth to several kind of wars, Boycott, increase in tax rate and1
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