Lenovo Surface Pro 6 Presentation

LENOVO SURFACE PRO 6
NAME OF THE STUDENT:
STUDENT ID:

PRESENTATION OVERVIEW & INTRODUCTION
 This presentation is going to elaborate on explaining relevant theory and applying
it to the chosen product of Assessment 2
 It would analyse the product market and the situation that the product belongs to.
 Creative ideas for the product shall be pitched
 The end of this presentation will present a self-reflection related to the completion
of the assessment.

COMPANY DESCRIPTION
 Microsoft Corporation is a technology company, incorporated on 22nd September,
1993
 It develops licenses and at the same time, supports and sells a wide range of
computer software, personal computers, consumer electronics and many other
related services (Basu, 2017).
 The company serves worldwide and is headquartered in Albuquerque, New
Mexico, United States.
 It has service like BING, MSDN, Office 365, OneDrive ,outlook.com,
teachnet.wallet, windows, Xbox which is covered worldwide.

CONTINUATION...
 The founder of the company is Bill Gates and Paul Allen and was founded in 4th April,
1975.
 The key people of the company are John W. Thompson (the chairman of Microsoft),
Brad Smith (the President), Bill Gates (technical advisor of the company) and Satya
Nadella (CEO).
 As per the year 2018, the total revenue of the company was 110.36 billion UD dollars.
 The company employ about 134,944 employees all around.
 75.47% is the global share of Microsoft Within 1985-2018.
 Microsoft is the biggest software company in the world as per the year 2018 (Au &
Lubienski, .2016)

PRODUCT DESCRIPTION (MICROSOFT SURFACE PRO 6)
 67% faster than the Surface Pro of 5th Generation
 Ultra-light weight laptop and versatile
 Display- 12.3” PixelSense™ Display with 2736 x 1824 (267 PPI) resolution.Storage-- 128GB, 256GB,
512GB, or 1TB solid-state drive (SSD).
 Connections- Mini DisplayPort, Surface Type Cover port, a USB 3.0, 3.5mm Headphone jack, microSDXC
card reader and a Surface Connect port.
 Battery Life- Up to 13.5 hours on a single go
 Memory- 8GB and 16GB RAM
 Processor- Surface Pro 6
 Software- Surface Pro 6; Windows 10 Home and Microsoft Office 365
 Price- starts from 879Euro to 2149Euro (Ibrahim, 2017)

COMPETITIVE ENVIRONMENT
Description Competitor 1 Competitor 2 Competitor 3
Brand name MacBook Pro Lenovo Yoga 700 Dell Inspiron 15 5000
Price Range 1899 AUD$ 1486.65 AUD$ 1118.99 AUD$
Competitive
advantage
• Very expensive
compared to
Surface pro 6 but
differs in additional
specifications
• Long battery life
• Affordability
• Portable
• Has complete
aluminium glossy
screen
• Long battery life
• Affordability
• Portable
• Dell Inspiron 15
5000 has 15.6 inch
FHD display
• Battery backup
• Affordability
• Portable