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Strategic Management INTRODUCTION 3 Philosophy of Microsoft 3 Porter's Five Forces Model4 Porter's Generic Strategies 7 Porter's Five Forces Model4 Porter's Five Forces Model4 Porter's Five Forces Mod

   

Added on  2021-02-20

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StrategicManagement
Strategic Management INTRODUCTION 3 Philosophy of Microsoft 3 Porter's Five Forces Model4 Porter's Generic Strategies 7 Porter's Five Forces Model4 Porter's Five Forces Model4 Porter's Five Forces Mod_1
Table of ContentsINTRODUCTION ..........................................................................................................................3Philosophy of Microsoft..............................................................................................................3TASK 1 ...........................................................................................................................................4Porter's Five Forces Model .........................................................................................................4TASK 2 ...........................................................................................................................................7Porter's Generic Strategies..........................................................................................................7TASK 3 ...........................................................................................................................................9Recommendation.........................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10Books and journals ...................................................................................................................10
Strategic Management INTRODUCTION 3 Philosophy of Microsoft 3 Porter's Five Forces Model4 Porter's Generic Strategies 7 Porter's Five Forces Model4 Porter's Five Forces Model4 Porter's Five Forces Mod_2
INTRODUCTION Strategic management is process where company plans, monitor, analyse and ensure thatall necessary resource must be available to meet organisational goals and objective. In otherwords, it involves formulating and planning the business idea and initiative decision are taken bytop organisation for better future. The present project is based upon Microsoft Corporation, it asAmerican multinational company which deals in software services (Grunig, 2013). Itsheadquarter is located in Redmond, Washington. This report covers critical analysis andstrategies of organisation in best possible way. Many theories and model have used in regardswith Microsoft, and can execute formal plan to reduce future uncertainty.Company overviewMicrosoft is one of the biggest software manufacturing firm across the globe. Thecompany was founded by college dropout Bill Gates and Paul Allen in year 1975. they havediversified range of product such as computer software, personnel computers and mobilesoftware. The company have vast reach across the world and have goodwill and brand imageamong customers worldwide.Philosophy of MicrosoftCompany have desire to reach maximum numbers of people to provide their services.Vision statement of Microsoft is to make more effective operating system which can competewith the rivals present in market. Organisation have motive to increase employees efficiency andcan achieve high profit. Stakeholders plays an important role in development of company andMicrosoft is trying to provide benefits in every possible way.Current business ScenarioAt present, Microsoft is one of the leading companies after Apple in electronic market.Company provide various product offering such as computer hardware, software, electronicgoods, networking services, clouding computing and many more. They have windows, offices,Xbox (Hahn, 2013). The current revenue of the company is 125.8 billion dollars and have totalassets of 286.55 billion dollars. Organisation have effective presence in market and also providetuff competition to their competitors. Company launch their initial IPO in 1896 with the openingprice of 21 dollars. In year 2014 Microsoft acquire mobile giant Nokia for 7.2 billion dollars and
Strategic Management INTRODUCTION 3 Philosophy of Microsoft 3 Porter's Five Forces Model4 Porter's Generic Strategies 7 Porter's Five Forces Model4 Porter's Five Forces Model4 Porter's Five Forces Mod_3
the subsidiary was renamed as Microsoft mobile. Company revels in new software for public inTaipei. In year 2012 company sold their major stake in MSNBC which perform their businessoperation with NBC. After this incident company launch window surface to beat its rivalcompetitor Apple. Every organisation have to mange the proper strategic management planwhich provide competitive edge in the market (Hair, And et. al., 2012). Microsoft have toidentify the market need and modify their product according to the requirement. For the abovereport Porter's Five Forces Model can be implement by Microsoft to manage the company as awhole.TASK 1 Porter's Five Forces Model The Porters Five Forces model was given by Michael E. Porter in the year 1980. Thismodel is used by different organisations to analyse their strength and weaknesses in a particularmarket. This model is used for identifying structure of industries and corporate strategies of theorganisation. According to Porter there are five forces competitive and efficacious forces that areresponsible for developing market and industry. These five forces help in carrying out analysisof different aspects. These help in increasing probability and efficiency of the organisation. Thefive forces given by Porter are Power of Suppliers,Threat of New Entrants, Threat of Substitutes,Power of Buyers, and Competitive Rivalry. These forces or factors provides a great impact onindustry and this is helpful for the company as it helps in formulation of effective strategies. ThisPorter's Five forces model will help Microsoft to make effective strategies that will help toincrease profitability and efficiency of the company (Hill, Jones, and Schilling, 2014). ThePorters Five Forces model for Microsoft is described below - Power of Buyers:Buyer achieve ownership of products or services that are offered by the organisation.Companies are responsible for making strategies and implementing them according to buyer'sneed within market. A company can exist in market only if it concentrates on three major factorsof business i.e. groups, firms, individuals are core of business. Companies have to make theirproduct attractive in order to improve value and reputation of the company (Hill, 2017). Thisorganisation provide products and services which are fulfilling needs and requirements ofcustomers. Microsoft corporation is operating in different countries of the world and in both
Strategic Management INTRODUCTION 3 Philosophy of Microsoft 3 Porter's Five Forces Model4 Porter's Generic Strategies 7 Porter's Five Forces Model4 Porter's Five Forces Model4 Porter's Five Forces Mod_4

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