Different Levels of Change Management

MANAGEMENT OF CHANGE
MANAGEMENT OF CHANGE
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Different Levels of Change Management....................................................................................2
Organizational Change Management......................................................................................3
Team Change Management.....................................................................................................3
Individual Change Management..............................................................................................4
HSBC.......................................................................................................................................4
Managing Change at HSBC.....................................................................................................4
Change at an organizational level and issues..........................................................................5
Change at Team Level and issues............................................................................................7
Change at Individual Level and issues....................................................................................8
Reason for the Change.................................................................................................................9
Different models that can be implemented for addressing the issues........................................10
HSBC Change Management Model..........................................................................................10
Conclusion.....................................................................................................................................12
Reflection.......................................................................................................................................13

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Introduction
The world is evolving at a fast pace and so are the elements within it. A lot of
development has taken place in several fields, which has changed the world drastically. Coping
up smoothly with change however one of the greatest challenges is that everyone faces (Hayes
2018). Change occurs at different levels and at different places. This assignment however deals
with changes in organisation and management of such change. Change management is one of the
complicated tasks performed by all top level managers and administrators (Hughes 2010).
Change within organization refers to the transformation of the organizational goals, policies,
principle, structure, process. It refers to the change in the work culture and diversity.
Management of change helps in structuring and reshaping the organization into a desired future
stage from its current stage (Doppelt, B., 2017).
The purpose of this paper is to highlight the process of change management within
organizations and how organizations respond to the same by taking real life examples. The
problems will be critically analysed based on three different levels (Organizational, Team and
Individual) in the paper.
Discussion
Different Levels of Change Management
If the organizations are reluctant to change, then the organizations will always be stuck in
the past. In the world of digital progress it is very important to align with the technological
innovations and advancements. A successful change management is a combination of clear
purpose, clear vision and positive outcomes (Rosemann and vom Brocke 2015). Change

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management helps in providing better business results if the workforce is provided with
sufficient time for adopting strategies (Hornstein 201)5. There are three distinct levels of Change
Management approaches –
i. The Organization Level
ii. The Team Level
iii. The Individual Level (Steigenberger 2015)
Separation of the strategy of change management into these three levels help in creating a clear
vision and helps in supporting people at all levels for better end results.
Organizational Change Management
Although change is the foundation to success it is very difficult to manage change
effectively. Organizational change management refers to managing new business processes, new
organizational structure and cultural changes within the organization (Ewenstein, Smith and
Sologar 2015).
Team Change Management
Change management at the team level ensures that the team achieves the desired results
by supporting the different transitions that the team requires. Team level management of change
provides with different plans, actions, and steps that focuses on proper deployment of the team
goals. The changes in the teams can be driven by internal factors or the external factors or by
both (Quinn and Quinn 2016). It can impact policies, process, structures, system and tools but
when it requires the workforce to do their job in a different way, by showing new processes,
tools and behaviours for achieving certain team targets, then it becomes a team level change
management (Cameron and Green 2019)..

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Individual Change Management
It is the human behaviour to always resist changing naturally. Therefore managing
change at an individual level is one of the critical tasks performed by the managers. In order to
make the transition accepted at individual level, it is very important to possess good
communication skills, good understanding and transparent vision (Cameron and Green 2019).
Individual change management focuses on the reasons for the change and the risks for not
changing (Burnes 2017). It helps in understanding the individual needs and preferences and how
people perceive any changes being made. It helps in providing guidance, supports and advice to
all the employees at an individual level and helps them to retain their motivation level (Cameron
and Green 2019).
HSBC
The organization considered for this assignment is HSBC Limited. HSBC is one of the
largest organizations of banking and financial services that serves more than 40 million
customers. It has four distinct global businesses – Retail Banking, Commercial Banking, Global
Banking and Markets and Global Private Banking. The business is spread across the world with
the coverage of around 65 countries and territories. The basic aim of the organization is to grow
continuously and connect with its customers thereafter providing an opportunity for the business
to thrive and helping people in the fulfilment of their desires (McLarney and Trudeau 2017).
Managing Change at HSBC
Managing change in HSBC is a difficult task because of the huge organizational
structure, vast operational area and its diversified work force. The multi-national organization
has a number of departments and teams working from different locations. The organization has
faced a number of changes since its inception and has always tried to align itself with the latest

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technological and operational changes. The business therefore faces change every time because
of the external and internal forces and influences. Making change at the earliest stage or even
before they are being forced upon, will bring a competitive advantage. HSBC is one of the
world’s leading international bank and supports business for its growth and helps people in
managing their money. The organization always tries to create an innovative culture for the
transformation of business.
There are a number of changes that can take place like – strategic change, planned
change, incremental change, directional change, anticipatory change and so on. Creating the
change is however very challenging as several resistances are being faced by the organization at
different levels. Although HSBC follows a strong change management system yet there are a
number of ways in which the organization face challenges. Effective change management
therefore depends on leadership skills and team work. HSBC has faced a number of changes
since its inception. There has been a change at the organizational level, team level as well as the
individual level. All these changes are planned changes. Being one of the largest multinational it
has faced a number of controversies and implemented several changes related to money
laundering, data protection, and payment processing systems. The organization has also faced a
great imbalance as the top management structure kept on changing as the company grew.
Change at an organizational level and issues
The most recent changes of HSBC at an organizational level are that the Senior
Management structure has changed altogether with a new purpose. There have been a number of
changes in the organizational policies and principles. Samir Assaf already stepped down as the
CEO of the Global Banking and Markets as he will be taking a new role in Corporate and
Institutional Banking as the Chairman. The Global Banking and Market will now be headed