Marketing Management in Action: A Case Study of LG OLED TV

Marketing
Management in
Action

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Description of experience - ........................................................................................................1
critical analysis of self reflection - .............................................................................................2
Selection of relevant Marketing theories....................................................................................3
Application of Marketing theories..............................................................................................4
Strategic implications to marketing professionals......................................................................4
CONCLUSION ...............................................................................................................................4
REFRENCES ..................................................................................................................................4

INTRODUCTION
Marketing management is the process of managing the marketing factors, setting the
objectives of a company, processing the strategy step by step, taking decision for the
company and execution them to get the high turn over ratio by reaching the users demands.
It focuses on creating, planning, and executing policies that will assist attaining broad aims.
These business objectives can involve raising brand awareness, boosting profits or entering
earlier in untapped market (Garip, Oğur, and Çelik, 2021) . Its offers a standard marketing
management , design and execution of marketing events and activities that determines the
length and freedom of the company surroundings. This assist in understanding the market
needs and customer desires in order to fulfil them. It is essential due to carrying out and
engaging with capable users is a important factors of a business strategy. It ensures person
to understand customer demands . It consist a broad range of methods, strategies and process
which is required to be coordinated impressively to ensure objectives. It is created in order
to assist the total marketing strategy of a business. Moreover it includes the to all
objectives the organisation has with regards to carrying users and marketing includes
making a marketing strategy to reach to goals and utilising a range of tools to ensures
success is attained. This report will explain about the description of purchased goods. This
report is based on LG products that is used and share the experience of using these goods.
MAIN BODY
Before buying anything person thinks and explore as well they compare through prices and
facilities. So before investing on big item or luxury item individual check the reviews of
people on websites and social media pages along with this they also go through the experienced
person so that they can have the live experience by the words of them.
Description of experience -
LG corporation is the Korean company which deals in varied electric items. It is
serves services in global reach. The brand was founded in 1947, it was established by koo in
hwoi. As I want to buy a smart multi media TV, so I explored many stores and brand . After
analysing all places and reviews I planned to buy a LG OLED, TV which cost to me of
2075 euros. which is 65 inches screen, it is wide and smart with different services just ad it
supports Netflix, prime videos, zee 5, voot and many other application that is connected with
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