Understanding Consumer Behavior and Marketing Mix for LG and Sony 3D TVs

MARKETING MANAGEMENT
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

CONSUMER DESCRIPTION STRUCTURED USING MARKETING THEORY
 One of the most important, aspects of marketing understands the decision
on why do the consumers of the different products makes decisions over
that particular product.
 It is very much important to get an idea on why the consumers choose a
particular product over another product. The aim of this particular report is
to get an idea about why the consumers will choose the Sony LED 3D TV
over the preferred LG LED 3D TV.

CONSUMER DESCRIPTION STRUCTURED USING MARKETING THEORY
 The traditional approach or the traditional research paradigm can be used in
this particular example. This includes the concentration on the product
attributes and the basic benefits of the particular product.
 It is seen that the product offered by SONY has a lot of other different
types of advantages including the likes of special Wi-Fi enabled
technologies, smart pictures and many others as such.

KEY INSIGHT REGARDING CONSUMER BEHAVIOR
 Each and every organization has the main focus to keep a tab on the
Consumer behavior and make sure that the organization can fulfill all the
different choices and needs of the consumers.
 It is important for the organization to make sure that the organization can
fulfill all the demands and the choices of the consumers.
 In this particular case the marketing team has seen that the nominated
product though advanced in many different ways like good picture, better
sound and a many other different things, the competitive product of Sony is
liked mostly by the consumers because of the brand reputation of Sony
Bravia Television and its high quality picture and sound.