Marketing Mix Analysis of Coca Cola 600ml Pack

Running head: MARKETING & MANAGEMENT
Marketing & Management
Name of the Student
Name of the University
Author Note

1MARKETING & MANAGEMENT
Executive Summary
The following report includes an in-depth evaluation of the marketing mix elements used by
Coca Cola for its product “Coca Cola”. The marketing mix elements are usually applied to
create marketing exposure, increase customer base, generate sales and do other significant
marketing activities. Nonetheless, the findings of evaluation clarifies that Coca Cola needs to
develop a future strategy for all its marketing elements because the beverage market has
become dynamic with respect to taste and preference, branding and promotion. On the basis
of this findings, the brand has been suggested to develop its products based on season and
physical evidences.

2MARKETING & MANAGEMENT
Table of Content
1.0 Introduction..........................................................................................................................4
1.1 Company..........................................................................................................................4
1.2 Product and location.........................................................................................................4
1.3 Consumer.........................................................................................................................5
2. Analysis..................................................................................................................................6
2.1 Product.............................................................................................................................6
2.2 Price..................................................................................................................................7
2.3 Place:................................................................................................................................7
2.4 Promotion:........................................................................................................................8
2.5 Processes:.......................................................................................................................10
2.6 Physical Evidence..........................................................................................................11
2.7 People.............................................................................................................................12
2.8 Partnership......................................................................................................................13
3. Recommendation..................................................................................................................13
4. Conclusion............................................................................................................................16
References................................................................................................................................17