BUSINESS ANALYSIS PROJECT1Table of ContentsIntroduction:...............................................................................................................................2Case context of analysis:............................................................................................................2Company Background:...............................................................................................................2Key Issues:.................................................................................................................................3Comparative Value Proposition:................................................................................................3Rationale of My Choice of Company:.......................................................................................4Financial Analysis;.....................................................................................................................4Ratio Analysis:...........................................................................................................................5Profitability: Return on Invested Capital:..................................................................................5Net Profit Margin:......................................................................................................................6Return on Assets:.......................................................................................................................7Liquidity: Current Ratio.............................................................................................................8Quick ratio:.................................................................................................................................9Financial Health: Financial Leverage......................................................................................10Solvency: Cash flow per sale:..................................................................................................11Strategic Analysis:...................................................................................................................12Business Environment Analysis:..............................................................................................12PESTLE Analysis:...................................................................................................................12Competitive forces Analysis:...................................................................................................13Porter’s Five Forces:................................................................................................................13

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