The Role of Line Managers and Leaders in Employee Development in Boohoo Group plc

This research aims to identify the roles of leaders and line managers within Boohoo, their contribution in talent development and retention, and the benefits of talent development and retention for Boohoo. The study is conducted using a quantitative research methodology with a sample size of 40 employees of Boohoo Group plc.

THE ROLE OF LINE MANAGERS AND LEADERS
IN EMPLOYEE DEVELOPMENT IN BOOHOO
GROUP PLC
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Table of Contents
Research Proposal Form..................................................................................................................4
Research Ethics approval form......................................................................................................15
Second Part....................................................................................................................................19
CHAPTER ONE: INTRODUCTION............................................................................................19
1.1 Research Aim and Rationale..........................................................................................19
1.2 Research Question..........................................................................................................19
1.3 Research Objectives.......................................................................................................20
1.4 Significance of the Research..........................................................................................20
CHAPTER TWO: LITERATURE REVIEW................................................................................21
2.1 Introduction of Literature Review..................................................................................21
2.2 Main Body......................................................................................................................21
To identify to the roles of leaders and line managers within Boohoo........................21
To contribution of line managers and leaders in talent development and retention...22
To determine the benefits of talent development and retention for Boohoo..............23
2.3 Conclusion of Literature Review....................................................................................24
CHAPTER THREE: METHODOLOGY......................................................................................25
3.1 Research Approach.........................................................................................................25
3.2 Research Strategy...........................................................................................................25
3.3 Research Methodology...................................................................................................25
3.4 Research Tools...............................................................................................................25
3.5 Research Philosophy......................................................................................................26
3.5 Sampling.........................................................................................................................26
3.5.1 Identifying Population and Research Site..........................................................26
3.5.2 Sampling Strategy..............................................................................................26
3.6 Time horizon..................................................................................................................27
3.7 Data Analysis..................................................................................................................27
CHAPTER FOUR: FINDINGS.....................................................................................................28
CHAPTER FIVE: DISCUSSION..................................................................................................37
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CHAPTER SIX: CONCLUSION, RECOMMENDATIONS AND IMPLICATIONS FOR
FURTHER RESEARCH...............................................................................................................41
Conclusion............................................................................................................................41
Recommendation..................................................................................................................41
Implications for further research..........................................................................................42
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................2
Questionnaire..........................................................................................................................2
3

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: The role of line managers and leaders in employee
development in Boohoo Group plc
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question,
objective or hypothesis)
Title:
The role of line managers and leaders in employee development in Boohoo Group plc
Question
Q1 What are the roles played by leaders and line managers in development and
retaining employees at workplace of Boohoo Group plc?
Objectives
 To identify to the roles of leaders and line managers within Boohoo
 To discern the contribution of line managers and leaders in talent development
and retention
 To determine the benefits of talent development and retention for Boohoo
Research objectives (e.g what is the question you want to answer? What do
you want to learn how to do? What do you want to find out?)
Q1 What are the roles played by leaders and line managers in development and
retaining employees at workplace of Boohoo Group plc? This is the question that I
want to answer within this research.
I want to learn about the contributions of line managers and leaders in talent
4

development and retention within a workplace of an organisation.
There are various objectives that I want to find out within this research. These are;
 To identify to the roles of leaders and line managers within Boohoo
 To discern the contribution of line managers and leaders in talent development
and retention
 To determine the benefits of talent development and retention for Boohoo
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,
personal interest, future plans, knowledge/skills you want to improve, why the
topic is important):
There are various reasons behind the selection of this research or topic is to
determine the contribution of line managers and leaders in talent development and
retention. This research is essential for several stakeholders that are investigator,
students and Boohoo. For researcher, this research helps in enhancing their different
types of research skills such as data collection, time management etc. For students,
this research facilitates them by improving their knowledge regarding the benefits of
talent development and retention within a workplace. For Boohoo, this research
assists them by enhancing their understanding regarding effectiveness of talent
management in their business performance.
Section Three: Literature sources searched
Theme 1: The roles of leaders and line managers within Boohoo
According to the Elvestuen and Valaker (2021), there are certain roles played by line
managers and leaders within a workplace of Boohoo. Some effective roles are
mentioned as below in context to Boohoo;
Communicating accurate information: This is a main role of line manager to
communicate accurate information about the business objective, mission, value and
vision. This helped in increasing employee involvement in business activity that turn
to impact in improvement of business performance.
Effective time management: This is an essential role played leader to manage time
effectively (Jayathilake and et. al., 2021). This is an important for leader to manage
time of employee working because it helps them in completing their all activities
5

effectively.
On the other hand, Liu and et. al., (2021), there are also different roles played by line managers and leaders at
workplace pf Boohoo. These roles are managing employees, overseeing budget line, coaching and mentoring
etc. These are main roles that helps in development and retention of talented employees at workplace for
longer time period.
Theme 2: The contribution of line managers and leaders in talent
development and retention
As per the opinion of Li Qi and Jia Qi (2021), line manager and leaders are important
part within an organisation because they contribute their full efforts in talent
development and retention. Some contributions are explained as below;
Training and development: This is essential for the line manager to provide training
to their employees about business practices and functions. This will help in
development of employees at workplace that turn to facilitate in improving business
performance and profitability (Buhusayen, Seet and Coetzer, 2021).
Relationship management: This is significant for the leader to maintain a positive
and friendly workplace where each and every worker are free to express their opinion,
takes part in business decision making process, encourage employees to attain
business goals and objectives etc.
On the other hand, Taamneh and et. al., (2021), leaders and line manages have
different responsibilities in talent development and retention. Line managers and
leaders provide guidance and coaching as well as lead their team members to work
with each other. These are main contribution that turn to impact in development and
retention of talented employees for longer time period.
Theme 3: The benefits of talent development and retention for Boohoo
According to the HAUER, QUAN and LIANG (2021), talent retention and development
within a workplace is important for Boohoo because it helps them in enhancing
business performance. There are several benefits that are described as below;
Better decision making: It is important for the Boohoo to develop and retain talent
at workplace because they help them in making better decision in any situation. It
leads to enhanced participative decision making process by the management that turn
to impact on business performance.
Succeed over competitors: Talent development and retention within a working
environment is essential for Boohoo in attaining competitive advantages (Allen, Rivkin
6

and Trimble, 2021). It helps the Boohoo to succeed over its competitors as well as
develop a strong presence within the market.
On the other side, Khoreva and Vaiman (2021), there are also different advantages of
employees’ development and retention within a workplace of an organisation. These
advantages are accomplishment of vision, retaining finest talent, builds up company’s
reputation, efficient and effective performance etc.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, developme
analysis of ideas, writing, data collection, numerical analysis, tutor meetings,
production of final outcome, evaluation, writing the report):
7

Milestone one: ___Literature Review _________
Target date (set by tutor): _____18-11-2021_______________
Milestone two: ______Research Methodology _____________________
Target date (set by tutor): _____1-12-2021_________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and
why? What your areas of research will cover:
Research Philosophy: This is the process of gathering and evaluating data regarding
the topic. There are two types of research philosophies that are positivism and
8

interpretivisim. Both types of research philosophies are effective but in accordance to
the current study, positivism will be a selected philosophy as it helps in quantitative
data collection, evaluation and usage (Nayak, and Singh, 2021). As compared to
interpretivisim philosophy, positivism is time and cost effective.
Research Approach: This is the effective procedure of analysing collected data
through effective type of research approach. There are two approaches of the
research that are inductive and deductive. These are essential approaches but for
evaluating quantitative information regarding the roles played by leaders and line
managers in development and retaining employees at workplace, deductive approach
will be applied by researcher (Berson, Edmundo De Souza and Muntz, 2021). As
compared to the inductive approach, deductive is more valuable and useful within
present investigation because it not requires maximum time.
Research Design: This introduces to the process of gathering, analysing and using
data about the research topic. There are three types of research designs such as
exploratory, descriptive and experimental. All these are essential types of research
philosophies but descriptive is a selected design within current investigation. Main
reason behind the using descriptive research design is it facilitate in gathering,
analysing and using quantitative data.
Research Methodology: There are two types of research methodologies that are
qualitative and quantitative. Both types of methodologies are effective in their way but
for executing current research, quantitative will be a selected methodology because it
assists in gathering numerical information within less time and cost (Borsboom and et.
al., 2021).
Sampling Method: Probability and non-probability are two techniques of sample
selection. Both methods of sampling are essential but for carrying out present
investigation, probability will be a selected method. As it facilitates in selection of
larger base of sample without taking maximum time (Samijonovich and et. al., 2021).
Non-probability is another technique of sampling that is also have various advantages
such as higher level of reliability of research findings, the possibility to make
9

inference regarding the population etc. Therefore, both techniques of sampling are
effective but probability will be a selected technique.
Sampling size: 40 employees of Boohoo Group plc are selected randomly under
probability sampling. Main reason regarding the selection of 40 employees is they
have accurate knowledge about the business.
Data analysis: Frequency distribution analysis will be used for evaluating
quantitative information. This is an analytical technique that facilitate in analysing
numerical information easily and within less time period (Barykin and et. al., 2021).
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
10

11

REFERENCES
Allen, J., Rivkin, I.D. and Trimble, J.E., 2021. Relational methodology. Cultural methods in
psychology: Describing and transforming cultures, pp.174-207.
Barykin, S.Y. and et. al., 2021. A methodology of bringing perspective innovation products to
market. Academy of Strategic Management Journal, 20, pp.1-19.
Berson, S., Edmundo De Souza, E.S. and Muntz, R.R., 2021. A methodology for the
specification and generation of markov models. In Numerical Solution of Markov
Chains (pp. 11-36). CRC Press.
Borsboom, D. and et. al., 2021. Theory construction methodology: A practical framework for
building theories in psychology. Perspectives on Psychological Science,
p.1745691620969647.
Buhusayen, B., Seet, P.S. and Coetzer, A., 2021. Front-Line Management during Radical
Organisational Change: Social Exchange and Paradox
Interpretations. Sustainability, 13(2), p.893.
Elvestuen, G. and Valaker, S., 2021. Who is an Inclusive Leader?–The Relationship between
Line Managers’ Experiences and Traits, and Employees’ Perceived
Inclusion. International Journal of Managerial Studies and Research, 9(3), pp.28-41.
Hassan, M.M. and et. al., 2021. Retention Approaches of Millennial at Private Sector: Mediating
Role of Job Embeddedness. Global Business Review, p.0972150920932288.
HAUER, G., QUAN, T.A.J. and LIANG, Y.K., 2021. Leadership as an influencing factor in
employee retention–a case study analysis in East Asian multinational corporations in the
digital age. Romanian Journal of Information Technology and Automatic
Control, 31(1), pp.89-100.
Jayathilake, H.D. and et. al., 2021. Employee development and retention of Generation-Z
employees in the post-COVID-19 workplace: a conceptual framework. Benchmarking:
An International Journal.
Khoreva, V. and Vaiman, V., 2021. Talent management: decision making in the global context.
In The Routledge Companion to Talent Management (pp. 81-93). Routledge.
Li Qi, V. and Jia Qi, C., 2021. Talent Management Practices and Employee Engagement-A
Study in Malaysian GLCs.
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Liu, Y. and et. al., 2021. Talent management and the HR function in cross-cultural mergers and
acquisitions: The role and impact of bi-cultural identity. Human Resource Management
Review, 31(3), p.100744.
Nayak, J.K. and Singh, P., 2021. Fundamentals of Research Methodology Problems and
Prospects. SSDN Publishers & Distributors.
Samijonovich, T. S. and et. al., 2021. Improving Methodology Of Action Games In Training
Athletes Of Different Ages. European Journal of Molecular & Clinical Medicine, 8(1),
pp.806-813.
Taamneh, A. M. and et. al., 2021. Talent management and academic context: a comparative
study of public and private universities. EuroMed Journal of Business.
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: The role of line managers and leaders in employee development in
Boohoo Group plc
Student name:
Student ID number:
Programme:
College Name:
Intended research start date: 09-11-2021
Intended research end date: 22-02-2022
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) : Secondary research
Section 3: Participants
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Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 18>
How will participants be recruited (identified an approached)?
Email, Text
Describe the processes you will use to inform participants about what you are doing:
Through the use of questionnaire, all information about the research will be
provided to the participants
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any time?
By providing accurate information to the participants, researcher can easily
consent from the participants.
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising
from this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed. Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
Yes No
15

Will participants be given information about the findings of your study?(This could be
a brief summary of your findings in general) Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the
Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
During the research: Researcher
Where will the data be stored?
In mobile devices such as USB storage and laptops
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research: Researcher
Where will the data be stored?
In mobile devices such as USB storage and laptops
How long will the data and records be kept for and in what format?
May be 6 months
Will data be kept for use by other researchers? Yes No
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Section 5: Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
because of your research. Please consider/address all issues that may apply. Ethical
concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit
Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical
issues that may arise in the course of my research
Name: Date:
Please submit your completed form to the Cohort Leader and a copy to your
supervisor only
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Second Part
CHAPTER ONE: INTRODUCTION
1.1 Research Aim and Rationale
Aim: The aim of this research is “To identify the roles played by leaders and line managers in
development and retaining employees at workplace: A study on Boohoo Group plc
Rationale:
The main rationale behind this research is to increase perceptive in relation to role of
leaders and line managers as in context of talent management and retaining employees within the
organisation. The research is related with dual perspective of the researcher such as personal and
professional (Gallardo-Gallardo, Thunnissen and Scullion, 2020). In terms of personal
perspective the research is going to assist in increasing various skills of researcher such as
communication skills, problem solving skills, time management skills and various others so that
researcher get assistance to manage different researches in way effective manner. In terms of
professional perspective using these skills researcher may pursue their career in desired manner.
1.2 Research Question
Mail question
Q1 What are the roles played by leaders and line managers in development and retaining
employees at workplace of Boohoo Group plc?
Sub questions
 What are the roles of leaders and line managers within Boohoo?
 What is the contribution of line managers and leaders in talent development and
retention?
 What are the benefits of talent development and retention for Boohoo?
1.3 Research Objectives
 To identify to the roles of leaders and line managers within Boohoo
 To discern the contribution of line managers and leaders in talent development and
retention
 To determine the benefits of talent development and retention for Boohoo
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1.4 Significance of the Research
The importance of this research is to determine the ways that can be used by leaders and
managers of the organisation for the motive of developing and retaining employees. For retaining
employees motivation plays prominent role and line manager and leaders are having role to exert
such motivation so that to use skills and capabilities of employees in proper manner (Ansar and
Baloch, 2018). When employees are motivated then they will be retained in the organisation for
longer period of time and in this manner their efforts can be used in attaining business objectives.
Within an organisation employee engagement is required to be focused within every level so that
quality results can be obtained. This is essential for the line manager and leaders that to satisfy
needs and demands of their employees so that positive environment can be created within the
organisation. When employees are satisfied to their working then they will tend to see their fuller
efforts within the organisation and resultantly aim and objectives of the organisation can also be
attained. Under this leaders and manager is having role to show their appreciation to the
employees so that employees may feel their value and at the same time render fuller efforts
within the organisation. By providing rewards and appreciation employees can be motivated so
that better results can be obtained within the organisation (Taylor, 2018). This is necessary for
leader and line manager that to invest their resources in developing performance of the
employees so that better future can be created.
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CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction of Literature Review
Literature review is a document that provides overview of different sources on particular topic. It
mainly provides summary, description and evaluation of each source. Literature review helps in
understanding the current research in specific field before carrying out new investigation.
2.2 Main Body
To identify to the roles of leaders and line managers within Boohoo
According to Carpenter (2017), leaders and line managers plays an important role in
organisation in order to improve the business performance and productivity. The various roles
which are played by line manager and leaders within Boohoo are as follows:
Attracting and engaging talent:
It is one of the role which is played by line manager and leaders within Boohoo. Line
manager and leader focuses on attracting an engaging highly skilled employees so that they can
give appropriate outcomes in attaining the goals and objective of business. It is the responsibility
of manager and leader to hire the best talent in workplace in order to improve the business
performance and gaining competitive advantage in market. The line manager and leader of
Boohoo also focus on improving the performance of employees so that they can give their
productive outcomes in achieving the goals and objective of business.
Communicating with team effectively:
Communicating with team effectively is also a role that is played by leader and line
managers in Boohoo. They also focuses on communicating with team effectively so that work
can be accomplished in smooth and efficient manner. The line manager and leader generally pass
down relevant information so that employees can understand their roles and responsibility in
effective way (Kaur and et. al., 2015). Through strong communication, company can
collaboratively work together in order to reach common goals.
Providing relevant training:
Providing relevant training is also a role that is played by line manager and leader within
Boohoo. The line manager and leader provides training and development opportunity to
employees in order to improve their skills and knowledge. Through providing relevant training,
20

staff can give their productive output and also improve the morale level of employees. Training
also helps in improving the efficiency of employees and also enhance their engagement levels. It
increases the collaboration level of staff and helps in gaining top talent.
To contribution of line managers and leaders in talent development
and retention
According to Kontoghiorghes, (2016), there is a high level of contribution of lien
managers and leaders in talent development and retention. Line manager and leaders plays an
important role within Boohoo as they contribute their best performance in developing and
retaining top talents. The contribution which is given by leaders and line managers are as
follows:
Training and development:
It is one of the contribution which is given by line managers and leaders within Boohoo,
they generally provide training and development opportunity to employees in order to enhance
their productivity and skills. Through training and development, line manager and leader can
boost the morale and motivation level of employees so that they can contribute their best
performance in accomplishing the goals and objective of business. The line manager and leaders
of Boohoo focuses on improving the performance and efficiency of employees.
Motivation and Innovation:
Motivation and innovation is also a contribution of line manager and leaders within
Boohoo. The motive of line manager and leader is to boost the motivation level of employees so
that they can perform better and give their efficient performance. Through motivating staff,
Boohoo can lower the levels of absenteeism and also reduce the staff turnover. When employees
feel motivated, the reputation of company increases and also the productivity of business
increases (Edwards, 2017). The motivated staff feels encouraged due to which they give their
creative and innovative ideas for attaining the goals and objective of business. The line manager
and leader of Boohoo encourage their staff to think creatively and innovatively as it helps in
increasing their career opportunities.
Developing health and safety practices:
Line manager and leaders of Boohoo focuses on developing health and safety practices in
order to reduce employee absence and also minimise the turnover rates. Through developing
21

health and safety practices, line manager and leaders of Boohoo can also reduce the cost and risk.
It is important for the company to focus on providing personal protective equipment, using
administrative controls, implementing safeguards and also offering training and development
opportunity. By adopting health and safety practices, workers also feel safe and also understand
the safety procedures due to which they feel healthier, happier and more productive workforce.
To determine the benefits of talent development and retention for
Boohoo
As per the viewpoint of Rotolo and et. al., (2018), there are various benefits which can be
gained by organisation through talent development and retention. The few benefits for talent
development and retention for Boohoo are as follows:
Better decision making:
It is one of the benefits which can be gained by Boohoo while developing and retaining
employees. When organisation develop and retain their best candidates it helps in making better
decision due to which the productivity and profitability of business increases. The line manager
and leader of Boohoo focuses on developing their employees so that they can make better
decision for improving the performance of business.
Succeed over competitors:
Succeed over competitors is also a benefit which can be gained by Boohoo while
developing and retaining employees. The motive of leaders and line manager is to develop and
retain their skilled staff so that they can give better performance in achieving the business goals
and helps gaining competitive advantage over its competitors. In order to succeed over
competitors, company focuses on improving the performance of employees so that they can
contribute their creative and innovative ideas due to which they can achieve competitive edge in
market.
Accomplishment of vision:
It is also a benefit which is gained by company through developing and retaining top
talents. The main goal of line manager and leaders to encourage their staff to accomplish the
vision and mission of Boohoo in effective and smooth manner. Through accomplishing the
vision, company can gain competitive advantage in market. Line manager and leader focuses on
22

encouraging their staff and also make them understood about the vision of business so that they
can accomplish in effective and efficient manner.
2.3 Conclusion of Literature Review
It is being concluded from the above information that talent management plays a vital
role in improving the performance and growth of business. It is important for organisation to
focus on attracting and retaining top employees in order to make business successful.
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CHAPTER THREE: METHODOLOGY
Research methodology is considered as one of the major chapter within research which is
an effective practices within the organisation and used in order to develop research in desired
manner. This chapter is related with accumulation of several methods and these are explained as
under:
3.1 Research Approach
Research approach is categorised as the process in which researcher use such methods in
which systematic information can be gathered. Research process is classified into two types such
as inductive and deductive. Both of these research approaches are assisting the researcher in
accumulating data and attaining research objectives (Fryer, Larson-Hall and Stewart, 2018) .
Under the current research deductive research approach is followed as this would help the
researcher in managing the research in quantitative manner. Using this research approach
practical solution of the research can be attained along with gathering of numerical information.
3.2 Research Strategy
Research strategy is such methodology that assists the researcher in accumulating reliable
and accurate information within research. There are different research strategy such as archival
theory, survey and many others. For the current research, survey research strategy is used by the
researcher so that to manage the research within appropriate time and attain research objectives
as well (Little and et. al., 2018). With the help of survey research strategy numeric data can be
collected and at the same time overall research objectives can be attained.
3.3 Research Methodology
Research methodology is accumulation of such processes in which data can be collected
in appropriate manner. This assists the researcher in gathering reliable and valid information so
that objectives of the research can be aligned. Research methodology is divided into two types
such as quantitative and qualitative (Aroca-Jiménez and et. al., 2018). In the present
investigation, quantitative research methodology is followed so that to carry out the research in
quantitative manner within minimal time period.
3.4 Research Tools
Research tools are defined as such methods which are used within the research in order to
carry out the research in significant manner. Data collection is that research tool which helps the
24

researcher in carry out the research in effective manner. For researcher choosing of research
tools are one of the prominent aspect and would be helpful in taking out significant results as
well. There are two types of research tools such as primary and secondary (Pilone and
Demichela, 2018). Within the current research, both the primary and secondary methods are used
in order to take out appropriate information. In the context of primary methods, questionnaire is
used whereas for secondary research books and journals is used so that to effectively manage the
research and to accomplish required results.
3.5 Research Philosophy
Research philosophy is accumulation of such beliefs which are used within the research
in order to attain research objectives in clear manner. Research philosophy is divided into three
major types such as ontology, epistemology and axiology (Gupta and Thakkar, 2018). Under this
research, epistemology is further categorised into three other types such as positivism,
interpretivism and realism. Under this research, positivism research philosophy is used so that in
short duration project can be completed. The major benefit of this positivism is that it helps in
attaining research objectives.
3.5 Sampling
Sampling is that step within research in which samples are taken out of overall population
so that to analyse the information in easier manner. This is one of the crucial step within research
in which decided number of respondents are taken (Beck and et. al., 2019). Sampling is divided
into two types such as probability and non-probability sampling. In the current research
probability sampling is used so that to provide equal opportunities of selection to respondents.
Under the current research 40 respondents are selected so that appropriate conclusion can be
drawn.
3.5.1 Identifying Population and Research Site
In the research 40 employees are selected as respondents in order to execute the research.
3.5.2 Sampling Strategy
Random sampling strategy is followed within the research so that to provide equal
opportunities to every respondents of getting selected.
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3.6 Time horizon
Time horizon is defined as such time which is needed by the researcher in order to
manage and complete the research. Time horizon is divided into two types such as longitudinal
and cross-sectional (Li and et. al., 2020). Under the current research cross-sectional time horizon
is used as this is a multidimensional approach which is helpful in taking out the research in
significant manner.
3.7 Data Analysis
Data analysis is emphasised over evaluation and analysis of gathered data. Under the
current research, frequency distribution table is used so that to accumulate collected data in
appropriate manner in order to examine results.
26

CHAPTER FOUR: FINDINGS
Q1 Do you have knowledge regarding the effectiveness of talent management
within a workplace of Boohoo Group plc?
Frequency
a) Yes 30
b) No 6
c) Not prefer to say 4
Q2 What are the basic roles played by line manager and leaders of within a
working environment of Boohoo Group plc?
Frequency
a) Communicating accurate information 12
b) Effective time management 18
c) Coaching and monitoring 10
Q3 What types of roles played by line manager in managing and retaining
talent at workplace of Boohoo Group plc?
Frequency
a) Training and development 14
b) Relationship management 10
c) Provide coaching and guidance 16
Q4 What are the major roles played by leaders of Boohoo Group plc in
managing and retaining finest talent at workplace?
Frequency
a) Lead their team members to work with each other 14
b) Motivation and innovation 16
c) Developing health and safety practices 10
Q5 What are the benefits of talent development and retention for Boohoo
Group plc?
Frequency
a) Better decision making 18
b) Succeed over competitors 12
c) Accomplishment of vision 10
Q6 What is the significance of talent management, development and retention
for employees of Boohoo Group plc?
Frequency
a) Enhances personal skills 15
b) Boost up confidence 10
27

c) Long term existence 15
Q7 What are the talent management initiatives developed within a working
environment of Boohoo Group plc?
Frequency
a) Maintaining individual identity 10
b) Job rotation 10
c) Flexibility 10
d) Providing opportunities 10
Q8 Does talent management is important for Boohoo Group plc in
improving their business performance and growth?
Frequency
a) Yes 35
b) No 3
c) Can’t say 2
Q9 What are the effective strategies used by the line managers and leaders of
Boohoo Group plc while managing and retaining talent at
workplace?
Frequency
a) Make employee engagement possible 16
b) Salary and benefits must be competitive 14
c) Have leaders, not bosses 10
Q10 Why it is important for the line managers and leaders of Boohoo
Group plc to retain talented employees at workplace?
Frequency
a) Helps in strengthen company’s human capital structure 18
b) Build up company’s reputation 10
c) Retaining finest talent 12
Q1 Do you have knowledge regarding the effectiveness of talent management
within a workplace of Boohoo Group plc?
Frequency
a) Yes 30
b) No 6
c) Not prefer to say 4
28

Q2 What are the basic roles played by line manager and leaders of within a
working environment of Boohoo Group plc?
Frequency
a) Communicating accurate information 12
b) Effective time management 18
c) Coaching and monitoring 10
Q3 What types of roles played by line manager in managing and retaining talent
at workplace of Boohoo Group plc?
Frequency
29

a) Training and development 14
b) Relationship management 10
c) Provide coaching and guidance 16
Q4 What are the major roles played by leaders of Boohoo Group plc in
managing and retaining finest talent at workplace?
Frequency
a) Lead their team members to work with each other 14
b) Motivation and innovation 16
c) Developing health and safety practices 10
30

Q5 What are the benefits of talent development and retention for Boohoo Group
plc?
Frequency
a) Better decision making 18
b) Succeed over competitors 12
c) Accomplishment of vision 10
31

Q6 What is the significance of talent management, development and retention for
employees of Boohoo Group plc?
Frequency
a) Enhances personal skills 15
b) Boost up confidence 10
c) Long term existence 15
Q7 What are the talent management initiatives developed within a working
environment of Boohoo Group plc?
Frequency
a) Maintaining individual identity 10
b) Job rotation 10
c) Flexibility 10
d) Providing opportunities 10
32

Q8 Does talent management is important for Boohoo Group plc in
improving their business performance and growth?
Frequency
a) Yes 35
b) No 3
c) Can’t say 2
Q9 What are the effective strategies used by the line managers and leaders of
Boohoo Group plc while managing and retaining talent at
workplace?
Frequency
33

a) Make employee engagement possible 16
b) Salary and benefits must be competitive 14
c) Have leaders, not bosses 10
Q10 Why it is important for the line managers and leaders of Boohoo Group
plc to retain talented employees at workplace?
Frequency
a) Helps in strengthen company’s human capital structure 18
b) Build up company’s reputation 10
c) Retaining finest talent 12
34

Types of data collection
Survey: This is considered as the prominent method of data collection which is related with
gaining capabilities within population so that data can be gathered directly from population. On
the other hand, survey is inflexible method which may lead into asking of inappropriate
questions and this could result into misleading conclusion.
Interview: Interview is considered as a qualitative method of data collection which is related
with accumulation of in-depth information. This method is useful in attaining accurate
information and at the same time due to gaining of in-depth opinion delays can be seen within
the research.
Observation: Observation is associated with analysing various events and activities and to draw
conclusion as well. The main advantage of observation is that researcher can analyse the
situation and this could provide diversified opinions within research. On the other hand, the
disadvantage of this method is that personal biasness can be seen.
Types of data analysis
Frequency distribution table: This method of data is associated with evaluation of data which
is collected in statistical manner. The advantage of frequency distribution table is that numerical
data can be presented in appropriate manner and at the same time the method is time taking in
nature.
Thematic analysis: Thematic analysis is related with examining theoretical information. The
prominent benefit of this method is that numerous options are available in terms of collecting
35

data. Whereas inconsistency can be seen in analysis process and this may lead into delays in
attaining research objectives.
36

CHAPTER FIVE: DISCUSSION
Table 1:
Interpretation: From the above mentioned information this can be concluded that out of 40
respondents, 30 have said that they are having knowledge regarding the concept of talent
management and its effectiveness within the organisation. On the other hand, 6 have said that
they are not aware about such concept and effectiveness of talent management within
workplace. Besides this 4 respondents have not given their response in any favour which means
that they are not clear about such aspect.
Table 2:
Interpretation: From the above graphical representation this can be concluded that there are
various roles that are being played by line manager and leaders in working environment of the
organisation and these roles are directly linked with organisational success and prominence. In
this manner out of 40 respondents, 12 have said that the major role of leader and manager is to
communicate accurate piece of information within people so that tasks and goals can be
completed in easy manner. On the other hand, 18 respondents have said that effective time
management is the role of leader and manager in order to manage the business functions within
organisation. At last 10 respondents have said that the role of leader and line manager is related
with coaching and mentorship so that appropriate direction can be given to employees and at the
same time goals and objectives within the workplace can be attained.
Table 3:
Interpretation: From the above bar chart this can be summarised that the role of line manager in
retaining talented employee within workplace is wide as their roles are helpful within the
organisation that to manage talent and provide sustainability as well. In this manner out of 40
respondents, 14 have said that training and development is the major role which is being played
by line manager in order to manage and retain talent within the organisation. On the other hand,
10 have said that relationship management is the major role played by line manager within the
workplace so that to retain and manage talented employee at workplace. At last 16 people have
answered that providing coaching and guidance is the major role played by line manager in order
to manage and retain talented employee at workspace.
37

Table 4:
Interpretation: From the above diagram this can be concluded that leaders play significant role
within an organisation for the major purpose to retain and manage talented staff at workplace so
that their skills and capabilities can be used within the business for the purpose of attaining
overall business objectives. In this manner out of 40 respondents, 14 have said that the major role
of leader is to lead their team and to manage collaboration so that team member can work in
effective manner with each other. With the help of such collaboration this would be easier that to
manage organisational environment and to render positivity within employees. On the other
hand, 16 have said that motivation and innovation is the role of leader in order to retain and
manage talented employees at workplace. By providing innovation to the business this is easier
that to align with latest market trend and in this manner with the help of guidance of leader this
aspect can be executed into the business. At last 10 have said that the role of leader and manager
within retaining and managing talent is related with developing health and safety practices at
workplace so that appropriate assistance can be given.
Table 5:
Interpretation: From the above demonstrated graph this can be summarised that talent
development is one of the major aspect for the business as this leads the business to keep top
talent and to manage business functions in most appropriate manner. Under this out of 40
respondents, 18 have said that with the help of talent development better decision making can be
seen into the business which means that appropriate and prominent decisions can be taken within
the organisation. On the other hand, 12 have said that with the help of talent development,
success over competitors can be attained by the organisation so that market image can be built.
At last 10 have said that with the help of talent development business vision can be attained so
that overall business objectives in appropriate manner.
Table 6:
Interpretation: From the above graph this can be concluded that talent management, talent
development, talent retention are regarded as major aspects within the business so that to acquire
business functions in appropriate manner. In this manner, 15 respondents have said that the
significance of talent management, talent development and talent retention is related with
enhancing personal skills. Whereas 10 respondents have said that with the help of talent
38

management, talent retention and talent development confidence can be boosted up within the
organisation. At last 15 have said that using such aspects long term existence can be developed
within the business so that long edged survival can be given to the organisation.
Table 7:
Interpretation: From the above graph this can be concluded that there are various talent
management activities which are being undertaken in an organisation and these are adding edge
to the business. In this manner out of 40 respondents, 10 have said that in the context of talent
management strategies the organisation is trying to maintain individual identity so that overall
employees can be aligned with business objectives. On the other hand, 10 have said that job
rotation is the major talent management strategy that can be used by the organisation in order to
manage talent and to retain employees for longer duration of time. Similarly 10 have said that
providing flexibility within workplace is the major talent management strategy which is used
within the businesses in order to manage and retain talent. At last 10 have said that providing
career development opportunity is the major talent management practice which is used within the
business so that to manage and retain talented employees for longer duration of time.
Table 8:
Interpretation: From the above graph this can be concluded that talent management is highly
important for the business so that to manage the business functions and to manage performance
of the organisation. In this manner out of 40 respondents, 35 respondents have said that talent
management is essential for the organisation that to the organisation to improvise overall growth
and performance of the organisation. On the other hand, 3 have said that they think that talent
management is not so effective aspect in order to manage performance and long term survival of
the business.
Table 9:
Interpretation: From the graph this can be said that there are various effective strategies that
can be used by line manager and leader as in context of talent management so that to develop the
workspace. In this manner out of 40 respondents, 16 have said that employee engagement is the
major aspect that can be used by the organisation as in context of talent management. Whereas
14 have said that providing salary benefits to employees is the major talent management strategy
39

that can be used by leader and line manager. At last 10 have said that leaders are required to
behave like leaders not bosses so that to develop talent management aspect in the business.
Table 10:
Interpretation: From the graph this can be examined that this is essential for the line managers
and leaders that to retain talented employees in their organisation. In this manner out of 40
respondents, 18 have said that in order to assist human capital structure within the organisation
talent management plays significant role. Besides this, 10 have said that in order to build market
reputation of the organisation line manager and leaders are required to implement strategy of
talent management and at last 12 have said that in order to retain finest talent this is requisite for
the organisation that to develop talent management strategy.
40

CHAPTER SIX: CONCLUSION, RECOMMENDATIONS AND
IMPLICATIONS FOR FURTHER RESEARCH
Conclusion
From the above information it is being concluded that there are several roles and
responsibilities which are played by line manager and leaders within workplace. Line manager
generally focuses on managing the staff and also evaluate the performance, employee
contribution and development. Leaders also plays an important role in organisation as they
inspires motivation and passion in followers. Line manager and leader provide direction to
employees so that they can achieve the goals and objective of business in significant manner.
They also focuses on providing accurate information to staff in order to reduce communication
barriers and mismanagement within workplace. Line manager and leader also provide coaching
and mentoring opportunity to staff in order to improve their performance and capabilities. They
also contribute in managing and retaining finest talent at workplace by leading their team
members to work with each other, motivating employees and also developing health and safety
practices. Line manager and leader plays an appropriate role in managing and retaining talent at
workplace of organisation. They provide training and development opportunity to staff in order
to improve their skills and abilities. Line manager and leader also ensures that there must be
positive relationship between employees so that they can collectively work together in achieving
the goals and objective of business. There are several benefits which is gained by organisation
through developing and retaining employees such as better decision making, succeed over
competitors and also accomplish vision.
Recommendation
 It is being recommended from the above information that Boohoo must focus on
attracting and retaining their employees by fulfilling their needs and preference within
workplace. While attracting staff, it is necessary to focus on offering flexibility and focus
on building employees relation. In order to retain employees, it is important to organise
mentorship programs and also ask for the continuous feedback on performance of
employees.
 In order to gain competitive advantage it is necessary for organisation to boost the morale
and motivation level of employees so that they can perform better in company and
41

achieve the vision and mission of business. It is the responsibility of organisation to
create corporate culture by attracting the talented employees within workplace. Boohoo
must also understand the market and its segments and identify what customer really want
in order to make them satisfied.
 It is the responsibility of company to focus on improving the performance of employees
by recognising their talent and also providing them advanced training and development
opportunity so that they can use the latest technology in effective and efficient manner.
Alternative research methodology
In the future researches qualitative research can be taken by researcher as these research
methods are associated with providing in-depth information regarding the topic so that accurate
information can be collected and at the same time reliable results can be drawn. Using interview
qualitative data can be collected which are related with research topic. On the other hand, using
qualitative research is that these are flexible in nature so that significant results can be drawn.
Implication for further research
The current research is associated with drawing of major impact as the research is related with
primary and secondary method of data collection and by which research questions are answered
in effective manner. The investigation may be used by researcher for future researches as well
over the same research topic. The present investigation will provide information related with role
of line manager and leaders within the organisation. So the same investigation can be used by
researcher while working in their organisation.
Reflection
With the help of the current research I have learnt regarding time management skills as
this is necessary for completing the project on timely manner. I have learnt regarding various
activities and their completion over the given time by dividing activities in smaller tasks.
Another skill which I have learnt regarding writing skills so that I can convey the outcomes to
various stakeholders in easy manner.
42

REFERENCES
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quantitative assessment. Bulletin of the American Meteorological Society, 100(3),
pp.473-500.
Carpenter, H. L., 2017. Talent management. In The Nonprofit Human Resource Management
Handbook (pp. 122-141). Routledge.
Edwards, M .R., 2017. Employer branding and talent management. The oxford handbook of
talent management, pp.233-248.
Fryer, L.K., Larson-Hall, J. and Stewart, J., 2018. Quantitative methodology. In The Palgrave
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London.
Gallardo-Gallardo, E., Thunnissen, M. and Scullion, H., 2020. Talent management: context
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1

APPENDIX
Questionnaire
Q1 Do you have knowledge regarding the effectiveness of talent management within a workplace
of Boohoo Group plc?
a) Yes
b) No
c) Not prefer to say
Q2 What are the basic roles played by line manager and leaders of within a working environment
of Boohoo Group plc?
a) Communicating accurate information
b) Effective time management
c) Coaching and monitoring
Q3 What types of roles played by line manager in managing and retaining talent at workplace of
Boohoo Group plc?
a) Training and development
b) Relationship management
c) Provide coaching and guidance
Q4 What are the major roles played by leaders of Boohoo Group plc in managing and retaining
finest talent at workplace?
a) Lead their team members to work with each other
b) Motivation and innovation
c) Developing health and safety practices
Q5 What are the benefits of talent development and retention for Boohoo Group plc?
a) Better decision making
b) Succeed over competitors
c) Accomplishment of vision
Q6 What is the significance of talent management, development and retention for employees of
Boohoo Group plc?
a) Enhances personal skills
b) Boost up confidence
2