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Linkages between Marketing & Management for Sustainability

   

Added on  2021-02-20

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Critical Analysis Assessingthe Linkages betweenMarketing & Managementfor Sustainability
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Issues of resources and how these resources are used in the businesses.....................................1Fundamental approaches of circular economy strategies............................................................3Value Dimensions.......................................................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................6
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EXECUTIVE SUMMARYThis report highlights the various strategies adopted by various brands to manage andorganize their resources and to solve the various issues of circular economy. This study alsospecifies different fundamental approaches for proper recycling and reprocessing of wastematerials or resources such as narrowing, slowing and closing loops strategies. This report alsomentions Value proposition and value capture and value creation and delivery to achieveproductive efficiency and consumer loyalty. INTRODUCTIONThe circular is an ecosystem which focuses on reusing repairing, recycling andreprocessing to establish a closed system which ultimately helps in reducing the creation ofpollution, waste and emissions and also decreasing the use of resources. This research is basedon the ready made garments circular economy which includes how various companies such asBurberry, H&M Group, Adidas, Primark, Arvind Birla and Nanushka use and organize theirresources to make contribution in the circular economy and how they focus on the variousissues of circular economy. This report also explains the fundamental approach such as slowing,narrowing and closing loop strategies to address the circular economy. Apart from that it alsodescribes the various value dimensions which include value propositions, value capture andvalue creation and delivery to efficiently utilize the resources and gain consumer loyalty. MAIN BODYIssues of resources and how these resources are used in the businessesCircular economy is considered as an economic system which aims at discarding thewaste and constant use of resources. Ready-made garments circular economy subject to thepractice of fibres and clothes constantly being recycled so that the amount of resources can bereduced. The circular economy offers various ways to improve resource efficiency andcompetitiveness like the unique features of plastics lead to resource efficient and moresustainable future. The circular economy also allow to use versatile, durable and lightweightplastic which help to save main resources such as water and energy(Bocken and et.al., 2016).These plastic applications in packaging helps to decrease food waste.
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