Sustainable Management Marketing Assignment 2022

SUSTAINABLE MANAGEMENT & MARKETING
SUSTAINABLE MANAGEMENT & MARKETING
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SUSTAINABLE MANAGEMENT & MARKETING
Table of Contents
Introduction............................................................................................................... 2
1. Resource management........................................................................................... 3
1.1 Burberry....................................................................................................... 3
1.2 H&M Group................................................................................................... 3
1.3 M&S.............................................................................................................. 3
1.4 Adidas........................................................................................................... 4
1.5 NANUSKA...................................................................................................... 4
1.6 Asos.............................................................................................................. 5
1. Three Fundamental Approaches................................................................................5
2. Value Dimensions................................................................................................. 6
3.1 Offer................................................................................................................ 6
3.2 Value proposition................................................................................................ 6
3.3 Customer segments.............................................................................................. 6
3.4 Customer partner relationship................................................................................. 6
3.5 Value creation and delivery.................................................................................... 7
3.5.1 Value creation............................................................................................... 7
3.5.2 Key activities................................................................................................ 7
3.5.2 Key resources............................................................................................... 7
3.5.3 Key partners................................................................................................. 7
3.5.4 Channels..................................................................................................... 7
3.5.5 Value capture............................................................................................... 7
3.5.6 Cost structure............................................................................................... 8
3.5.7 Revenue flows.............................................................................................. 8
3.5.7 Customer loyalty........................................................................................... 8
Conclusion............................................................................................................. 8
References:............................................................................................................ 9
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SUSTAINABLE MANAGEMENT & MARKETING
Introduction
This paper introduces the concept of an economic model, termed as a ‘circular economy' with
a focus on resource management. This model aims to achieve suitability in production by
minimizing resource consumption and also eliminating wastes. This model is evolved by
breaking the conventional model of the linear economy, representing ‘take-make-dispose'
principle. The traditional resource consumption creates unsustainability by following the
logic of recycling of natural elements through landfill. The current model changes the linear
approach by introducing reuse, repair, refurbishment, recycling and ensures the continual use
of resources.
Source: (Chakrabarty, D., 2015)
Figure 1: How the circular economy works
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SUSTAINABLE MANAGEMENT & MARKETING
1. Resource management
The report describes the resource use and resource management of the following
brands:
1.1 Burberry
Issues:
The resources or raw materials used in Burberry's production are Cotton, Cashmere, and
Leather. According to the sustainability report of Burberry, the raw material phase is prone to
attract environmental damage. Burberry's resource management has failed to create suitability
in the use of Leather as it releases more than 10% of the whole greenhouse emission of the
company.
Resource Management:
 In the effort of eliminating the use of Chemicals in the list of fertilizers and pesticides,
Burberry applies restricted substances confirmed by zero discharge of Hazardous
chemicals Group (The Sydney Morning Herald, 2019).
 The company has adopted refurbishments by using LED lights and the consumption
of renewable energy by planting Solar panels.
1.2 H&M Group
Issues:
Being an apparel manufacturer's use of chemical and water is the primary criterion that
creates negative impact on nature. Excess use of water leads to the maximum consumption of
resources and the post-use water creates harm to water-bodies and human beings.
Management:
 H&M’s important sustainability commitment is limiting the discharge of chemicals in
their resource management. They ensure the restricted use of chemicals in fertilizers
and pesticides at the time of cotton cultivation (Sustainability.hm.com, 2019).
 They have adopted the renewable energy system by cleaning the water for reuse
which is washed out from the dyeing or manufacturing of cotton.
1.3 M&S
Issues:
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