Data Analysis: Understanding Social Media Marketing and its Impact

DATA ANALYSIS

INTRODUCTION
MAIN BODY
Theme 1: Which gender do you identify with?
Particular Number of respondent Percentage of respondent
Female 25 50
Male 23 46
Other 2 4
Prefer not to say 0 0
Total 50 100
Interpretation: Understanding the data collected with the help of primary data collection
tool it has been understood that scholar has selected diversified sample base. As scholar has
selected respondent from all the gender, there are 25 male, 23 females and 2 other gender
respondents in survey. This has assisted the scholar in understanding the point of view of
different respondent belonging to different, hence it is very important as topic of the research is
very wast hence point of view of different category employee is generally required.

Theme 2: Which age group do you belong to?
Particular Number of respondent Percentage of respondent
18-25 18 36
26-30 4 8
31-35 21 42
36-40 4 8
Above 40 3 6
Prefer not to say 0 0
Total 50 100
Interpretation: After understanding and analysing above presented data it has been
understood that scholar has chosen respondents of all age group. This has eventually helped the
scholar in getting information and point of view of different age group individual. Out of 50, 18
belong to age group of 18-25, 4 belong to 26-35, 21 belong to 31-35, 4 belong to 36-40 and 3
belong to Above 40. Also, having individual of different age will assist the client in
understanding the difference of point of view of different age group customer in the market, it is
very important for business.

Theme 3: What is your highest education level?
Particular Number of respondent Percentage of respondent
Secondary 0 0
Diploma 0 0
Graduate 16 32
Postgraduate 26 52
Doctoral 8 16
Total 50 100
Interpretation: Above presented data shows that almost all the respondent from which
data has been collected belongs to three categories of education. Data shows that 26 individual
belong to category of post Graduate, 16 belong to Doctoral and 8 belong to category of Graduate.
This has assisted the scholar in understanding the point of view of different category individual.
As all the category or section individual used to use social media platform for different purpose
in real.
Theme 4: What is your occupation?
Particular
Number of respon-
dent Percentage of respondent
Job – specify business category 23 46