Impact of Social Media Marketing on SMEs during Recession

DATA ANALYSIS
1

Theme 1: Are you familiar with the concept of digital marketing Specifically Social media
marketing?
Particular Number of respondent Percentage of respondent
Yes 46 92
No 4 8
Total 50 100
1
0
10
20
30
40
50
60
70
80
90 84
16
Yes
No
Interpretation: After understanding the variety of the information collected from different
respondent in the survey it has been clearly understand that there is good sort of understanding
among different organization in term of Social media marketing. As it has been understand that
out of 50 participant pool 46 were with the opinion of yes in the survey. On the same note 4
were against the same. This is very good sign as varieties of different information which will be
learnt from the survey will provide more appropriate answer and these survey will help in
getting good sort of the primary data so that on the basis of the same different sort of decision
can be made way easily in the survey by the scholar.
2

Theme 2: Out of all the option presented below which medium of Digital marketing is more
efficient in your thought?
Particular Number of respondent Percentage of respondent
Content marketing 8 16
Social Media marketing 36 72
Email Marketing 2 4
All of Above 4 8
Total 50 100
16
72
4 8
Content marketing
Social Media marketing
Email Marketing
All of Above
Interpretation: Social media marketing is one of the best Digital marketing medium
which can be used in the organization. This statement has been passed on by the scholar by
evaluating the primary data which has been collected in the survey. Collected data with the help
of the primary data collection method shows that out of the pool of 50 participants, 36 has gone
with the alternative of social media marketing in the survey. Other than that 8 participants has
gone with the alternative of Content marketing, 2 has selected or chosen the option of Email
marketing and remaining 4 participant has gone with the alternative of All of the Above. This is
well supported by the Author in the Literature review section as well. As author has highlighted
that social media marketing is one of the trending Digital marketing platforms in general.
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Theme 3: In your point of view what is the best or main usage of Social media marketing in
market?
Particular Number of respondent Percentage of respondent
Optimum utilization of resources 36 72
Building brand awareness in market 8 16
Increases market share in market 3 6
All of above 3 6
Total 50 100
4