Effect of Social Media on Marketing

Literature Review

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Theme1: Definition-....................................................................................................................3
Theme 2: Positive effects-...........................................................................................................4
Theme 3: Negative effects-.........................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

Topic:
Effect of social media on marketing (for example Facebook, Instagram, snapshot, etc)
INTRODUCTION
Marketing is the organizational activity through which the company tend to promote itself such
that it is able to increase the buying and selling of its products in the marketplace. Evaluation on
the effect of social media marketing is being done in this literature review. With that analysis on
the advantages and disadvantages on the marketing is being evaluated in this literature review.
MAIN BODY
Theme1: Definition-
As per the views of Duffett (2017) social media marketing is a strategy of the company
which is being done through the means of social media. This is being done due to the fact that
customers are showing high level of engagement in utilizing technological advantages. Due to
which Appel and et.al, (2020) said that by implementing marketing process on the social media
platform, organizations can assure that they are able to achieve high brand awareness. By which
organizational sales are also being increased. The Williams (2017) evaluated that social media
marketing is often being done through social media platforms like Facebook, Snapshot,
Instagram and many others. Ansari and et.al, (2019) showcased that marketing strategy can also
be implemented by promoting organizational activities through the means of email marketing as
well. In which communication bridge is being established between company and customers, on
the bases of showcasing information through email.
The ARSLAN (2017) also said that email communication can also being used for taking
customer feedback on the basis of experience which they achieved with the company. The
Jacobson, Gruzd and Hernández-García (2020) said that this is important for the company
because it has to identify the weak areas within the company. Which are affecting the customer
experience and by identifying the weak areas organizations can implement specific targetted
actions. Through which the organizational working areas which are being affecting the customer
experience can be resolved. The Salo, (2017) also said that by improving the weak areas
company can assure that customers that their feedbacks and suggestions for improvement are
being taken into considerations by the company. Thus Shareef and et.al, (2019) said that through
this marketing step company can assure that it is able to develop a positive image in front of the