Digital Marketing

Running head: DIGITAL MARKETING
Digital Marketing
Name of the Student
Name of the University
Author Note

1DIGITAL MARKETING
Task 2 – Action Plan for a Digital Marketing Campaign for Menstrual Cups
1. Email Marketing
Objectives
To promote the use of menstrual cups of women of every age group, from eighteen
years to fifty years.
Actions
A hundred email messages have been sent out to prospective customers by securing
their email addresses through an online database.
KPI’s
The key performance indicators for the email marketing campaign include site traffic,
click through rate and delivery rate.
Goals
To encourage the use of menstrual cups among a wide range of women in a short
period of time
Measurements
Successful analytics have been measured based on the number of times the company’s
website has been viewed via the email messages sent out.
Spend
No financial resources were spent on this email marketing campaign.
2. Social Media Marketing
Objectives

2DIGITAL MARKETING
The objective of the social media marketing campaign is to reach out to as much of
the target audience as possible and promote the use of menstrual cups through the use of
platforms such as Facebook, Twitter and Instagram.
Actions
Facebook
A separate page will be created of the company on Facebook that will give viewers an
idea of the Company, its history and the products that it deals in.
Twitter
An account will be created for the company on Twitter that will contain detailed
information about its products along with aesthetically pleasing images.
Instagram
The Instagram page for the company will contain photos of the menstrual cups that
are being advertised in a manner that it is not graphic or repulsive. The key benefits of using
menstrual cups will be highlighted through photographs on the Instagram account.
Instagram
KPI’s
The key performance indicators that will be used for social media marketing are
engagement and outreach.
Goals
To get as many women as possible to use menstrual cups by disseminating knowledge
about it through social media
Measurements