Effect of Social Media on Business and Marketing

LITERATURE REVIEW

Table of Contents
INTRODUCTION.......................................................................................................................3
Background and objectives..........................................................................................................3
Literature review..............................................................................................................................3
Concept of social media used by business...................................................................................3
Effect of social media on marketing and business.......................................................................4
CONCLUSION............................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Social media is an important aspect nowadays for any business for marketing. It is used
as a modern marketing by business and help to engage with large audience to promote their
products and brand image (Choi, Williams, and Kim, 2020). Social media effect the business
and marketing and impact widely due to its nature and characteristic. It helps business to market
their product at international market.
Background and objectives
It is an importation aspect and trending methods for marketing a business. Social media is
used widely in market and help to reach objectives of business and attain the sales target by
organization. It is a trending topic that shows how effective marketing is being conducted by
organization to reach gaols and improve the marketing methods. Digital marketing is an
important marketing tool which is used by organization to promote and engage with their target
audience. It is also less costly and time saving process compare to traditional marketing methods.
Topics: Effect of social media on business and marketing.
Objectives:
 To understand the concept of social media use by Business
 Analyse the effect of social media on business and marketing methods.
 To recommand the few strategies for better marketing through social media.
Literature review
Concept of social media used by business.
As per the Shen, and et.al., (2020) point of view, social media marketing is an important
part for every individual life and used major of time on social media platforms. These are used
for personal purpose but from few years business are using social media as their marketing
strategies. Social media is used as marketing strategies of business as they enhance the growth of
company with high sales volume and revenue generation by attaining the target sales with the
help of social media. It is a modern marketing techniques which is used by companies to engage
with large audience. Social media marketing is quite effective from traditional marketing
concept, as it save time to reach and connect with audience and reduces cost of marketing
through connecting online. Major of social media platforms are Instagram, Facebook and
LinkedIn where company target audience according to the objective of marketing. There are
more and 1.3 million users of Facebook, 1.2 million on Instagram and 7.4 million on LinkedIn