Strategies for Organizational Commitment

Running head: LITERATURE REVIEW
Literature review

Literature review
“Strategies that are needed for organizational commitment”
It can be said that organizational commitment has an essential role in managing the overall
operations of the company in the highly competitive market. It has been said by Hanaysha
(2016), that the commitment level of the employees has positively impacted in accomplishing the
set goals. It is examined that committed employees in the workplace can help the company in
attaining the targets maintained by the company. If there employee engagement then there are
more chances of maintaining organizational commitment. It has been said by Harter that
engagement of the employees is necessary to attain positive business performance. It is important
for the companies to maintain high level of commitment so that loyalty and customer satisfaction
can be maintained. Also, it can be said that low level of employee engagement has negative
impact on the retention and dedication level of the employees. The companies that are
performing well ensure that the employees are motivated and also committed towards the
activities of the company. Employee engagement has positive effect on the commitment level of
the employees towards the work. The employees who are engaged put more efforts to work hard
and also they go beyond the expected work. It has been examined that the employees who are
engaged towards the activities maintain the working environment and also they influence the
physical and psychological well being at the workplace. Therefore, it can be said that
organizational commitment has an important role in maintaining the working pattern of the
employees and also it helps in accomplishing the positive outcome. It is one of the important
factors that help to manage the entire operational activities of the company.
It is examined by Abdul Rashid, Sambasivan and Johari (2003), that corporate culture is one of
the important strategy that can help in maintaining the organizational commitment. The culture
of the company has a great influence on the overall performance of the employees. It is seen that
the culture of the organization affect the commitment level as the employees are influenced from
the environment in which they conduct their operations. It has been said by Geiger that cultural
values boost the commitment level of the employees and also it positively affect the relationships
between commitment and performance. It is stated that corporate culture has the major affect on
the organizational performance. Culture enhances the overall commitment level of the employees
which also leads to the organizational success. The commitment level maintained by the
employees also has the positive implications on the managers and consultants in relation to
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Literature review
management development and at last it boosts the performance of the managers in the
workplace. The corporate culture is related with the set of values and beliefs that emphasizes on
maintaining the core identity of the companies and also shapes the overall behavior of the
employees. The corporate culture acts as the cognitive map that influences the overall values and
norms of the individuals and also it enacts the events that takes place in the workplace. The
higher commitment level in the workplace always leads to high performance. It has been stated
that commitment helps in reducing the turnover rate and also the absentees in the workplace. The
companies also ended by being more stable and also it enhances the creative workforce in
relation to the overall operations. The organizational commitment was positively concerned with
return on asset. This simply states that commitment level of the employees can impact the
performance of the organization. It has also been found that the more committed employees
emphasize more on the return on shareholders. Therefore, it can be stated that there is a link
between the corporate culture and commitment. To maintain the commitment level of the
employees it is necessary to maintain commitment among the employees.
It is said by Deery and Jago (2015), that talent management is also one of the effective strategy
that has helped the company in managing the different efficient employees. Talent management
relates with the concept in which the skills and efficiency of the employees is maintained. It
helps the employees to give their best and to complete the assigned task with high level of
dedication and efficiency. This is one of the best techniques that can assist in maintaining the
overall growth and also profits of the company. It is examined that if there is organizational
commitment among the employees then they will work according to their talent and also they
will try that their given targets are fulfilled in an effective manner in the workplace. If the
employees who possess skills and have positive attitude work then it would be easy for them to
retain them in the workplace. It can be easily said that management should emphasize on
enhancing the talent among the employees so that positive results can be received. So, it can be
stated that talent management is the effective strategy that should be employed by the
management so that it could be easy to boost the engagement level of the employees towards the
assigned task.
According to Kima, Songb and Leec (2015), to maintain the commitment level in the company
the emphasis should also be on the corporate social responsibility. If corporate social
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