Analysis of Ethics and Fair Treatment at Apple

Literature review
Ethics, as we all know are the principles of conduct governing an individual or a group, but we
all mix it with other similar terms such as morality, fair treatment and so on. Kaptein (1998)
differentiates morality and ethics by describing ethics as person-in-culture and morality as
culture-in-person. Fair treatment on the other hand, is treating individuals impartially and
maintaining equity in the organization. A lot of research has already done in the past regarding
the ethical and fair treatment of stakeholders in the organizations. So, ethics has a wider scope,
and it is interlinked with many other terms. Ethics management in any organization is vitally
important as it reduces the conflicting expectations of various stakeholders in any organizational
setting (Kaptein, 1998). Ethics and fair treatment are mostly regarded in terms of Human
Resource Management because organizations face this issue on a severe level between
employees. Ethics has immense attention in organizations that they are compelled to develop
ethics codes and ethics offices. Trevino & Weaver (2001) has created a dependency effect
between ethics and fair treatment with a moderating effect of perception. According to them,
employee’s ethical or unethical behavior in organization depends on their perception of fair
treatment by the organization. In addition to the perceptions of employees, they are concerned
with both; the distributive justice and the procedural justice because the reward system and the
organization’s decision-making procedures are important determinants of organizational
outcomes (William et. al., 2002). If an organization fails to implement its code of ethics and
unfair treatment of employees occurs, the result is the negative feelings of employees, anger,
frustration and so on. As a result of this, the employee’s perception towards the organization
becomes biased, leading them not to comply with the policies and procedures of the organization
(Kickul, 2001). Garcia-Zamor (2003), confirms that high spirit organizations outperform than

those which are low on spiritual values. He found 400-500 percent return in terms of earnings,
ROI, and shareholder value. The more an organization is high on ethics and fairly treats its
human resource, the more committed the employees are towards innovation and high
organizational performance (Ruppel & Harrington, 2000).
Analysis of Ethics and Fair Treatment at Apple
Apple is one of the largest companies in the world with high quality assurance in every
department. Like its high quality in the products, Apple considers high standards in all of its
departments, functions, and policies. With an employee count of 154,000, the firm has developed
comprehensive policies to maintain high ethical standards and fair treatment of employees.
Apple has developed a full fledge supplier code of conduct where it ensures proper
implementation of ethics and fair treatment of all stakeholders in the supply chain. The main
points of the code of conduct are that there will be no discrimination in any terms, all of the
workers deserve fair treatment, the maximum hours of work are 60 in a week and at least one
day off per week, with all other benefits and so on (Shi, 2020). Even, Apple has developed
comprehensive ethics code and fair treatment policies, still there are flaws. Cole (2012) found
that there is mismatch between the Apple’s written statements and implementation. There are
long working hours, and some employees were found working even on weekends. A video went
viral in which a manager of Apple’s factory in China was seen in handing over the ID cards to
employees by throwing them on floors and workers were forced to bend down to knees to pick
up the card (Shi, 2020). Furthermore, researchers have criticized Apple for being two faced. On
the one hand it is a technological giant who does inventions and satisfies customers need in a
bold manner, while on the other hand, it is the same company which violates the national and
international laws in managing its supply chain (Sethi, 2012). The worst thing is that the Apple is