Social Media Today | Assignment

Running Head : LITERATURE REVIEW
Literature Review
Name of the Student
Name of the University
Author Note

LITERATURE REVIEW1
Social media and its significance
The social media is actually about the applications and the websites which are designed
to allow people in sharing a specific content quickly, in real-time and efficiently too. According
to Anfara and Mertz (2014), there are many other people who have defined the social media as
those applications on their tablets or smartphones. However, the truth is actually about the
communication tool which has started with the starting of the computers. This specific
misconception actually generates from the truth that the users of social media access their own
through the applications. As per the views of Etikan, Alkassim and Abubakar (2016), the ability
of sharing the opinions, the photos, the events in the real time has actually changed the way
people live and the way the world does business. There are retailers found using the social media
in the form of an integral part of the marketing strategy for seeing the measurable results. The
social-media is a set of some computer-mediated technologies that enable the sharing or the
creation of some ideas, the information, the career goals and other forms of the expression
through some virtual networks and the communities as found from the observations of Kirwan,
Fullwood and Rooney (2018).
There are varying definitions of social media such as social media sites are one of those
interactive Web 2.0 Internet-linked applications. It is also a user generated content as the text
comments or the posts, the digital photos, the data which is generated through the online
interactions which is the life-blood of the social media (Etikan, Alkassim & Abubakar, 2016).
Also, the facilitates of social media and the growth of the online social networks through linking
a user’ profile with some other individuals or the groups. It can be said that the social media
quite differs from the paper-based media along with the traditional electronic media as Radio
broadcasting, TV broadcasting in different ways as frequency, quality, usability, interactivity, the

LITERATURE REVIEW2
performance and immediacy (Boddy, 2016). There are many social media sites such as
Facebook, WeChat, YouTube, Twitter, Snapchat, Telegram, Reddit and many others.
Social media news
The social media news is referred to as the social news simply referring to a modern
tendency of getting specific news from the social media instead of a more traditional source of
the news. It can take many different forms such as the news shared by people in the friend list,
their status updates or reading of the news shared by liked pages or followed pages. There is
nothing wrong with the news of social media. In fact, it can be a useful filter through which one
can receive the social news. It further allows people to see an event and see the reactions of other
people among the social network. It mimics the way people have received some news before
getting printed by the printing press. However, there are some dangers too for the social news
such as the unreliability.
Kirwan, Fullwood and Rooney (2018) have found that It is quite difficult to tell about
the sources along with the social news and verifies the quality of that particular news. It has
resulted in whatever is called the ‘fake news’ that is inaccurate in and in certain cases quite false
a news completely spread simply for the benefit of the brand which spread the news. Also the
delivery of the high-quality content to the viewers regarding the optimization of the site for
search, the covering of the breaking news becomes an extremely fantastic aspect of becoming
able to do so on a website particularly. In this manner, while sharing the news to the social
media channels is such a great way of having more shares from the network establishing the
authority as a place of getting some useful information. It is to be noted that while breaking the
ground breaking news, one must not provide the site a particular sense of the relevancy and the
position in the form of the great source of information.