Literature Review on Starting a Small Business Venture

LITERATURE REVIEW

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Aim..............................................................................................................................................3
Sources of information can be used.............................................................................................3
Literature review..........................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
New business is about to open a new venture or starting business operations in a different
sector. This report will demonstrate literature review over how to start a small business venture.
This will involve different information critically reflect the process to start a new business
venture.
MAIN BODY
Aim
Aim of the report is to demonstrate information in respect to how to start a new business
venture. With support of literature review all possible approaches and ways that can favour a
business entity to start a new business venture will project. The aim of the study is to know how
stakeholder or investor can start a new business venture.
Sources of information can be used
In order to achieve the overall objectives set for this project different sources such as
academic journal, internet sources, books and other form of literature will be use. All these
sources will favour in collecting potential information to meet the overall requirements of this
project.
Literature review
As per the views stated by Wright, Siegel and Mustar (2017), starting new business can
be understood as either to open a new company or business entity in new market sector or to
explore any existing business environment sector. The first stage of opening up a new business
venture is to conduct market research. In context to business environment market research play
significant role. The research is conducted related to products that company is aiming to deliver
in respect to business, potential customers that needs to cater by business entity, market trend
related to the respective market sector in which business entity is aiming to serve its practices.
Research is the initial point involve in process related to opening up a new business venture.
Salamzadeh and Kesim (2017), has given huge emphasis over market research related to all
different areas of business venture. Further activities' stakeholder initiate best on the research.
The key benefit related to market research is that it provide a clear view about the possible level