Little Tokyo Brisbane Assessment 2022

Little Tokyo
Brisbane
Market assessment and marketing
recommendations

About: Little Tokyo Brisbane
• The concerned organization, Little Tokyo Brisbane is a Japanese Restaurant
which is based in Australia
• The organization designed wider range of Japanese cuisines and offered
customizable options to the customers
• The organization is located in Spring Hill QLD, Australia
• However, the inconsistent business model of the venture resulted to
liquidation and closure of the activities
• The business is still trying to cope with the losses that were faced by the
same
• Therefore, the purpose of the presentation is to provide the restaurant
owner with the insight on the present business situation in Australia and the
opportunities and threats that might be encountered by the same
(Source: Facebook.com 2020)

Propositions
• The organization provided the
customers with authentic Japanese
experience
• The customizable service propositions
of the venture empowered their sales
volume since its inception
• The online booking facilities and easy
payment options enabled the
organization in improving customer
experience (Lee, Sardeshmukh and
Hallak 2016)
• The ambience of the restaurant was
imitated in the style of traditional
Japanese architectural structures
(Mostaghel et al. 2019)

Assessment of the external
environment (PESTLE Analysis)
Political
• Stable political scenario of Australia
• Minimal interference of the government
in the organizational affairs
• Growing terrorism activities
Economic
• Expected growth of GDP of 2¾ %
over 2019 and 2020 (Hallak et al. 2018)
• Increased affordability of the people
through employment