BSBMKG609: Nature Care Product Marketing Plan Analysis 2022

BSBMKG609 Develop a marketing plan
NatureCare Products
Marketing Plan template
Introduction
Marketing plan of an organization specifically identifies the different goals and objectives, the
activities and the different costs that might be incurred by an organization while marketing the
value propositions to the target audience.
Background
The cosmetics industry is a fast growing sector in Australia due to the increased affordability
of the Australian customers and the greater employability among the Australian female
population. It has been noticed that the industry is forecasted to reach US$ 6.7 billion by the
year 2024
SWOT and PEST analyses
SWOT assessment
Strengths
 Introduced herbal cosmetics
 Increasing amount of sales revenue
 High quality offerings as per the
customer expectations
 Eco-Friendly products
 Selling through website
 Strong financial position in the
market with a marketing budget of
US$150,000 for improving the
marketing operations
Weaknesses
 Lack of SEO integration in the
website
 Absence of active social media
presence
 The organization operates in the
niche markets while minimizing the
scope of increasing sales volume
 Minimal diversity of offerings
 High priced propositions
Opportunities
 Growing market trend of the
cosmetic industry in Australia
 Increasing number of professional
female in Australia and their growing
need to look good
Threats
 Intense market competition
 Lack of R&D measures
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BSBMKG609 Develop a marketing plan
 Product differentiation
 Making market penetration in
developing economies
PESTLE Analysis
Political Australia’s political situation is stable and
the government imposes lower levels of
intervention in the operations that are
undertaken by the businesses. It would
provide the concerned organization with
legitimate liberty on improving operations in
accordance to the common goals of the same.
Economic The GDP is perceived to be growing in the
Australian economy, stabilizing the
productivity of the nation while improving
the rate of employability among the people.
The increased employability among the
people would support in empowering their
affordability towards the propositions that
are being proposed by the venture
( :::::::::::::::::::::::::: ).
Social The growing inclination among the
Australian customers towards nature friendly
propositions and herbal offerings would
allow the concerned organization in gaining
a competitive edge over the existing market
players. Growth in education and awareness
of the Australian customers towards banning
the chemically manufactured propositions
holds high prospects of growth for the
concerned organization in the markets.
Technological The wider internet and broadband
penetration in the Australian economy holds
clear prospects for the concerned
organization while making market
expansions. The wider access to internet
services would permit the organization in
developing awareness among the target
customers while increasing their sales
revenue yearly.
Environmental The application of stringent environmental
protection related legislation would not
affect the capability of the organization as
the venture mostly focus on creating nature
friendly offerings without the use of
chemicals and toxins that might harm the
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BSBMKG609 Develop a marketing plan
environment. Therefore, the environmental
legislations and regulations in Australia pose
no significant threat to the organizational
operations.
Legal The employment contracts and corporate
regulations that are imposed by the
Australian government might increase the
cost of labor and operations of the venture
while ensuring the smooth functioning of
processes
Marketing objectives
 New product development and differentiation on the basis of prices
 Undertaking a SEO and maintenance of social media presence
 Improving the scope of supplies in supermarkets
Marketing Mix Strategies
 Product: The organization has already proposed cleansing creams, multi-protection day
moisturizing creams and regenerating facial scrubs. The business aimed at providing
the customers with herbal propositions. However, due to minimal diversity of the
offerings, the organization is facing trouble in improving their market sales. Therefore,
the organization is planning to develop a range of other cosmetics propositions in
adherence with the changing preferences and needs of the customers. The organization
will be reinventing the facial scrubs and developing scrubs with fruit essence for
providing the customers with better experience. Moreover, the organization would be
targeting female customers within the age range of 18- 60 years rather than 25-55 years.
It would help the venture in improving the scope of marketing in the Australian
economy.
 Price: The organization would be taking the initiative of promoting the propositions
through the application of penetration pricing measures. The application of penetration
pricing measures would allow the organization in improving the sales volume among
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