Business Plan for Live in Fashion: Industry, Market, Organisational and Financial Feasibility
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This report is a business plan for Live in Fashion, a clothing retailer in the UK. It includes an assessment of industry, market, organisational and financial feasibility, value chain analysis, and business model canvas.
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 TASK..............................................................................................................................................3 Business plan..............................................................................................................................3 Conduct an appropriate assessment of the Industry, Market, Organisational and Financial feasibility...................................................................................................................................5 Explain the key components of the value chain and business model canvas in relation to your proposed business........................................................................................................................7 Drawing on appropriate quantitative and qualitative models and concepts, identify and explain how potential risks could be managed......................................................................................10 CONCLUSION.............................................................................................................................11 REFERNCES:................................................................................................................................12 Books and Journals:..................................................................................................................12 Online........................................................................................................................................12
INTRODUCTION The motive of this report is to set a business plan in order to start a new venture. Business is an activity of providing goods and services to the vast number of people with the aim to achieve profit satisfaction. Every entrepreneur looks for starting a business which could leave a mark of its brand name into market(Barlow and et.al., 2021). It require a lot of activities and functions which drives planning, organising resources, hiring right talent and analyse market conditions. While opening up any new start-up, an entrepreneur needs to look at all the opportunities, target market, what values they should provide and other essential factorswhich are going to present in this report. A business plan consist all the information related withnew start-up. All the essential detailsabout risk management and value chain will be discuss.This report is going to conduct analysis of industrymarket, value chain and business model canvas. The business is going to be a clothing retailer name as “Live in fashion”. MAIN BODY TASK Business plan It refers to a plan which include all the details about business and drives its mission and vision. This plan work as a roadmap to ascertain how businesswill achieve its goals and serve value into market. The business plan for newly start-up Live in fashion is discribed below: Executive summary:The new start-up “Live in fashion” will sell trendy and fashionable clothes into market. The main aim to customer attention and leave a mark of unique fashion into market. The main people are involved in this business are marketers, owner, stakeholders which are employees and managers. The products are mainly clothes for both men and women, kids and aged group(McKenzie and Sansone, 2019). Innovation and regular update on trends are the main components of a successful start-up. Therefore, the main function is to planall the resources effectively and analyse the potential into market by undertaking industry and market competition. Products and services:Live in fashion is a new start-up which newwill be selling affordable yet trendsclothes in all over the UK.The organisation will provide clothes for all seasons and occasion. It includes products like jeans, T-shits, Shirts, pants andmany more.
Also, the company will provide effective services in order to sustain customer for long time. These services include home deliver, automotive payment, online bookings and digital outlook. Target market: it is the main component that business needs to look out before taking decision to sell their products. The company Live in fashion has market segments as per people age group, income, size andculture.So, the UK market is worth option to start a business as people are fond of trendy clothes and wants to keep their lifestyle luxurious. Mission and values:Live in fashion has its mission to enable market reach by setting a well brand name in sustainable production and serve a unique fashion mark for every occasion. The company look forward to take high reach within one year due to having large investment and potential to beat the competition. It endorse the value of “one's culture for all”, which showcase equality anddiversity into society through providing wears for everyone. The company will set a benchmark of eco-friendly productsthat rare in the favour of both society and environment. Special attributes:The company has its unique selling products which are not easily imitable. As the resources will be offshore from different countries. It serves a special gesture for every occasion and season like spring, summer, winter and autumn. The company has speciality as they provide vast reach of digital networking through operation advanced technology. scale of business: Scale and scope of business: Live in fashion has manygood financial investment and unique selling proposition. It makes the company able of setting a global brand name within upcoming two or three years. Asit has international scope due to having import and export of resources from different parts of world(Ferreras-Garcia, Hernández-Lara, and Serradell-López, 2019). Therefore, an international reach will be a movetowards contributing positively in nations GDP. Location:Live in fashion has its outlet in theparts of London, UK. The location is the heart for youngsters and a shopping place where there is more engagement of crowd. It affects the business growth as a well developed will boost sales and brand awareness. London Hallmark streets are best for the main outlet which is situated at the centre of city. Investment:Love in Fashion require initial investment of $50000 in order operate at large level. The company may acquire finds through many source there are many banking institution, government subsidies, crowd funding or funds through relatives. As it is the new start
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up, shareholders equity will not be an option which require good brand image and reputation into market. Conduct an appropriate assessment of theIndustry,Market,OrganisationalandFinancial feasibility. Porter's five force analysis: it is an appropriate framework to conduct market and industry analyse. It comes out with industry competition and helps in making effective strategies to grow business by understanding 5 elements or force drive from this analysis. The impact of these 5 forcein context ofLive in fashion is described below: Threat of entry and exit:this force is highly influence onarrival of new players into market. Business may come and go which will increase the chances of competition and shift in customer demand. As the retail industry hashigh threat of this force(Fichter and Tiemann, 2020)). This industry act as a highest player into business market and contribute 11% of the share into economy. Due to this, new business start-up needs to pull their resources and business idea in aninnovative mannerthat will reduce the chances of getting affected by new market entries. Live in fashion needs to be aware of any new players in the day to day course of business and keep the strategies of business flexible to resit with new entries. Bargaining power of buyers:this factor is also concerned upon the threat on business. As retail industry is known for similar products and high market competition. Customers are being so particular about purchasingproducts at affordable price wherever it is less. Therefore, the rule of less pricing policy is the dominant player into market. Therefore,the industry has high threat but thebusiness may reduce this impact by keeping a nominal price andattractive schemes to keep customers happy. In that case, Live in fashion needs to maintain a fair price and product valueso that, customer could notbargain anddominant the Companyby their purchasing power. Bargaining powers of suppliers:This factor put emphasise on the balance in companies supplier demand. Retail industry has high impact of this factor as it is fact that there are various retailers similarly, there are numbers of suppliers presented into market who are ready to bargain to charge a high price forsupplies. It would affect the cost and profit margins of company. So that, the business needs to maintain supplier demand in order to not undertake impact of these threats. The newly opened start-up must maintain contacts with supplier asthey are new in
market which require high market understanding and analyse which is the best option for the company to acquire material. Threat of availability of substitutes:This factor is also affecting business productivity. As retailer industry is highly known for similar product categories which may affect customer demand from one company. High availability of substitutes have high threat for industry as people have a lot of choices to expand their choices. This threat may become loss for company into this industry. Live in fashion needs to be unique and in imitable so that customer could not shift their demand and keep their purchase on for long time. The company will create a unique brand reputation by selling clothes which are highly qualitative for which consumercannot resist of them. Threat of rival:this factor focus on competition which Is drasticallytaking a rise into UK market. Retail industry has high competition as there is perfect competition in which firms collaborate and and sell similar products agreed upon market prices(Bruijl, 2018). The company needs to create effective firewalls for suchongoing competition that could affectlong term existence. UK marketahas high growth in clothing manufactures and retailers who face tough competition asthere are Burberry, Zara, H&M and many others powerful brands. Live in Fashion may suffer losses in the initial year to set a reputed image into market. STP analysis: This analysis will helpthe company to analyse suitable market for its growth. It gives three stages which define the importance of selecting from appropriate market. Segmentation: This factordescribes the market for the company. As segmentation divides the whole market in terms of their physiological anddemographical prospective. The company needs to target audience was per their income, age, size, colour and culture. This will boost reach and enable effective growth. Live in Fashion segmented the market by considering all the factors discussed. Targeting:This factor determine the well analyse of the selected segments to enable market reach. Once the audience has been identified, the company needs to target market which has low profitability or low share. In this, the organisation will focus on main target rather than all the segmented groups. It will make the reach simple yet effective. Live in fashion needs to put more focus on younger generation as market trends are changing so the demands also. Therefore, it will be effective to target one group or segment and increase marketing efforts on them.
Positioning:This factor determines the brand positioning into market. The products and services of the company are unique and rare from its competition that shows a reputed position into market. The organisationneeds to set at an image to gain customer trust and encourage values provided by company. Live in fashion has its potential aim to create positioning among target markets by providing benefits, customer service, self-esteem and standardisation. Organisational and Financial feasibility It it an analysis of checking potential of organisational management. This include all the capitals, expertise, resources, competitivenessin order to start and established business. It is necessary to look at internal capabilities before moving to enter In large competition and face obstacles.The more organisation will be sure about its feasibility,the more they could easily identify where the organisation lacks in feasibility. Live in fashion hasfull control by its owner and all the authorities of decision making are in their hands. the business structure will work on functional level as their main core values are giving prioritise to quality and complete task on time to avoid any delays, lacks of communication and misunderstanding. The owner and manager of this business has professional skills to carry out work in according to well planned strategies, keeps customer at concern and enable welfare of each individual contributing in their success. The company will have $50000 which is initial investment and that shows their capabilities to gather sufficient resources. Explain the key components of the value chain and business model canvas in relation to your proposed business. Value chain analysis: It is a kind of list and concept which shows overall activities that is going to be taken in order to producing goods and services. This value chain shows how the companies products will occur its stage of perfection and what resources, man, strategies will be required to do so (value chain, 2021). It analyse the foremost stages of collecting resources till the products get deliver to customers. This analyse is helpful to analyse the foremost activities and secondary work practices which must be perform in a systematic order. All the main componentsare inter related with each others and it is described below:
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Inbound operations: the productsrequire initial material and input to get complete with overall production. It is the primary function of Live in Fashion to accumulate all the materials required to creates physical goods. Operations:This includes the overall output of organisation which is going to sell into market to earn profits over cost. Live in fashion needs to make sure about operations to deliver value and quality. Outbound logistics:it is all about providing products to customers. It include all the logistics such combining, storing and distributing among different markets(Melina and Berliana, 2021). Live in fashion needs to perform logistics operations as it include transportation cost and enable product reach. Marketing and sales: it includes providing awareness of product and service into market. Live in fashion needs to use effective promotional platforms to be active in the eyes of customer. Service:These services include customer support system in order to keep the customer loyal and retained. These service will play a vital role for Live in fashion to maintain and keep a trusted image into market. Purchase andprocurement:these activities include finding external suppliers to purchase accurate product, bargain and keep them connected with organisation. Human resource management:the company needs to hire right people who are suitable for the related activities and department into organisation(Irfan and et.al., 2019). Live in fashion must bring all the talented and creative thinkers who could look for all the management functions. Technology development:Technologyare necessary component for organisation in order to work asper modernrules, functionsand trends. Livein trendsmust have IT management, AI technology and CRM. Business model canvas: It is an effective modelin order to analyse businessrelated key aspectswhichthat ascertain communication, channels, value and many others which are defined below: Customer segmentsLive in Fashion has their main three segments whichwill be giving high profitability. These areyoungagegroup,adultsandpeople
belongs to different culture. Value propositionThe products will beclothe suitable for every occasion party,family get together, weddings andfestivals.Theseproductsareofhigh quality and made of finethreads andunique yet simple designwhich will synthesize a a charm in it. Revenue streamsRevenuesources will be customers and some of revenue percentage will be contribute to donation and charity. ChannelsThecompanycommunicatewithsocial platforms like Instagram, twitter and way of advertisingtomakethemfamiliarabout product and services. Customer relationships Key activitiesThe company maintain relations by providing valueservicessuchasaftersale,support system, guidelines to use products and enhance their purchase through discounted offers and loyalty schemes(Purcell and et.al., 2017. Key activitiesThe company willuse AI technology and regular product operations to monitoring all the work and well check before launch it into market. Key resourcesThecompanyrequire$50000asaninitial investment.Resourcessuchasprofessional experts and mangers, skills to research market and take appropriate decisions. Key partnersThe partners will be contractors, manufactures and stakeholders.
Cost structureCost of resources: $10000 Cost of research and development: $500 Cost of operations: $400 Cost of equipments: $300 Drawing on appropriate quantitative and qualitative models and concepts, identify and explain how potential risks could be managed. As per the quantitative method, Model is an approach of statistical, economical and financial and mathematical theories. This model includes the assumption and hypothesis in order to identify the inputs put into the organisation. There are some effective models of risk management Risk identification:As this stage, the company needs to regularly look at identification of riskin order to plan the uncertainties. Therefore, Live in fashion needs to identify potential factors that couldinfluence of organisation profitability. These risk could be competition, market uncertain environment. Qualitative analysis: these analysation of risk model is based on qualitative methods which require theoretical perspective. In order to identify and get deep knowledge about market. This approach Is helpful for risk management. Quantitative risk assessment:these risks include assumption by checking upon organisation activities and internal records. These require data in numbers which drives the fact about business condition. This factor will be helpful for Live in Fashion in order to compare past and present data to interpret companies position and identify risk. Risk response planning:once all the risk identified by organisation, it is required to build a plan as soon as possible(Muflikh, Smith and Aziz, 2021). In order to amplify good work practices and make a risk free environment, the newly started business has much requirement to Crete pre-plan to not get disturb the whole management at the time of risk crises. Risk monitoring and control:One of the most essential approach of risk management is to evaluate and control risk in an appropriate manner. No risk will be left for furtheras it may take next level stage if does notsettled within a limited pored of time. The main process is to control andmonitor over all the strategies for managing risk toassure about its improvement and getting a positive impact on company.
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CONCLUSION The report has concluded that business plan is an essential document in order to plan and operate a successful business. An entrepreneur look at diversified activities andareas such as market research, industry analysis, organisational feasibility.This report has presented porters five forces which has analysed that retail industry has much competition due to which the company needs to be prepare for market competition. Also, the report has provide value chain analyse, business canvas model and effective risk management approaches.Therefore, the business needs to be much aware about market environment due to changing trends, purchasing behaviours and many more.
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